A guide to modern mobile app development strategy
Digital communication and marketing have been changing a lot over the past decade. One of the areas that a lot of focus has been laid on is mobile application development. This is informed by the fact that close to 90 percent of the population, which translates to 6 billion people, have access to mobile phones. As a CEO, if you want your brand to get closer to your consumer, mobile application development should be part of your short-term or long-term business strategy. Here is what you need to know about mobile app development strategy.
Enhancing data security
If you want your mobile applications to be trusted and your venture to be successful, you need to capitalize on data security. Some of the common problems that application developers have to deal with constantly include:
- Insecure data storage
- Weak server-side controls
- Broken cryptography
- Unintentional data leaks
As a developer, you have to understand that users are not particularly careful about data security when they are using apps and that you have to worry about that on their behalf. To achieve this, you need developers who use encryption and SSL certificates to protect the most crucial information.
The monetization strategy
Businesses have realized that mobile app development has the potential to bring in millions of dollars in revenue. When creating the applications, you have to think of monetization strategies such as in-app purchases and in-app advertising. When your mobile app developer structures your application in an intelligent manner, you will be in a better position to convert users into buyers of what you are selling. One monetization strategy which works all the time is the freemium strategy where all the basic services are provided in the free version of the application, but if you need advanced features, you have to subscribe to the premium service. Sponsorship is another technique which achieves the monetization strategy. Here, companies will sponsor your efforts to develop applications and then use the apps to advertise their products. There is also the rewards strategy where the customers are rewarded by advertisers for completing certain actions in the app.
Continuous engagement instead of downloads
The success of mobile applications has in the past been measured in terms of the number of downloads that the application gets. When mapping your app development strategies, stop focusing only on how many millions of downloads you want it to achieve and instead, look into how much engagement the users will give. You can have the team incorporate analytic tools which will tell you how much time users spend on the app and what they like doing the most. This will help you refine the application and deliver what is on demand. In fact, this is the best indirect way to get raving app reviews and more downloads.
The performance of the app
If you are a regular visitor of Google Play Store or the App store by Apple, you know that what users value the most about applications which they download is their performance. Before emphasizing on graphics and other aspects of the application, the biggest question that your mobile app developer needs to answer is, does this application perform the function it was built for? If for instance, the application helps find nearby restaurants that are affordable and have good food, if a user downloads but they cannot login or the app is unable to locate hotels within their locality, you will have serious problems with the reviews. Developers should therefore take time on the why app development strategies and come up with applications which are functional and user-friendly.
Cloud technology in mobile app development
Another strategy that can help you succeed in app development is making use of cloud technology. The benefits of cloud technology include standardization, agility, flexibility, and reduction of operational costs. With the technology, your developers can work anywhere, including at home or when out there on other engagements, which boosts their overall productivity.
These are a few of the strategies you need to think about when mapping out your mobile app development process. The most essential thing to remember is that you are doing the development for the sake of the end-user, therefore, the user will determine how successful the application will be depending on the expectations you build with the App and whether you meet them or not.