Google’s Android has nabbed 81 percent share in the global smartphone market. According to the IDC report, this has happened for the first time in the third quarter of 2013 and is now positioned as the top five best vendors worldwide. Though the iPhone is one of the most sought after product in the developed countries but now Android is dominating the smartphone market like never before.
With the releases of Google’s new OS called as Android 4.4 or KitKat, it is said that the hike in the increasing Android numbers can be witnessed further too.
The iOS platform of Apple is placed second with a slight decrease in the volumes due to the massive increase of Android shipment. The third ranked OS is Windows based smartphones as they has double the year-over-year change with 156%.
However, with these increasing shipments, it has resulted in the massive failure of BlackBerry with the deficit of 41.6% year-over-year shipment volume.
“Both Windows and Android continues to strive more in the third quarter. Though, they have a different market share but the one factor that is governing their success ratio is ‘affordability’”, as told by the research manager for Mobile at IDC, Ramon Llamas, Hence, it can be said that it is the mass market that is propulsive the overall market, as both the platforms have the affordability factor to target the mass pool.