Category Archives: Android Application Developments

  • Agile Software Development

    Why is agile software development important?

    Why is agile software development important

    Agile software development solutions evolve through self-organized teams. It encourages fast and flexible changes through adaptive planning. While other methodologies have their proponents, there’s little doubt in any Agile software development shop that this method works well. To understand why agile project management is important, you only need to look at the rewards it provides.

    Scrum and Sprints

    In Agile, a sprint is a fixed time period where certain goals are met. At each sprint, your team and often the client will meet to discuss what’s to be accomplished and what criteria need to be observed.

    Scrum agile methodology is the repeatable framework. A scrum team consists of cross-functional members, a Scrum Master or project leader, and a product owner, or person representing the client or stakeholder. All work together on sprint completion. Scrum principles allow your team to work on various features in shorter sprints as requirements emerge, rather than following a sequential process that can easily be derailed if long phases of work have to be rolled back.

    The Benefits of Agile

    Iterative
    Since agile software development is iterative in nature, features are delivered in increments, so that testing, approval, and revenue can be realized early and continue with project development.

    Quality
    One of the key benefits of agile software development comes from integration of testing throughout the development cycle. Regular, specific testing during all phases ensures that quality issues are more likely to be identified, and allows time for corrections. Meeting quality standards at each increment also ensures that the finished product will meet your customer’s requirements.

    Transparency
    Agile principles encourage user involvement and a cooperative approach. This allows stakeholders to monitor progress and examine the product for assurances that your are satisfying expectations.

    Lower Risk
    Incremental testing, user involvement, and releases make it easier to identify issues. Any changes can be captured and dealt with at any early stage of development. This drastically lowers the risk that the final product will not meet requirements.

    Flexibility
    In many other approaches to development, significant changes can result in overhauls of planning, funding, and specifications that delay progress or inflate costs. With agile project management, change is an expected part of the process. Requirements evolve as the product evolves. Transparency and incremental progress allow your clients to make timely decisions.

    Cost Effective
    Establishing adaptive policies within fixed time frames make it easier to stand by fixed budgets. Variation comes iteratively in the evolution of the product, and does not impact cost. The agile philosophy of early release of features also means the competitive edge of faster time-to-market.

    Customer Engagement
    Direct involvement of stakeholders or their representatives, along with the level of visibility into progress and response to change, creates a better relationship between your business and the client. This leads to greater customer engagement with the process and greater likelihood they will consult you on future projects.

    Better Environment
    Agile software development methods provide a better experience for software developers. Rather than dwelling on specifications and long-term planning, teams get together regularly to discuss issues and progress with each sprint. The team can make decisions and explore options on their own. This provides you more motivated and focused teams.

    Kanban

    Kanban agile methodology is more loosely structured than Scrum. It works as a model introducing change as incremental improvements. In Kanban, work is planned on a visual board as states which every work item must go through. This generally includes In Progress, Testing, Ready for Release, and Released columns. Variation may be allowed through horizontal pipes, or “swim lanes”, but Kanban is focused primarily on managing work in progress.

    Scrum vs Kanban

    You won’t find it difficult to introduce Kanban to any Agile project. Scrum agile methodology offers a tighter structure for more focus, control, and direction where these things may be lacking and development is off track. But if there are already efficient, productive processes in place, Kanban agile methodology can improve your process over time without requiring any radical change.

    Some critics of agile point out that it is less predictable, and teams and product owners don’t always mesh productively. Collaboration is essential to success. Where that’s the case, the possible benefits of agile software development make it an important strategy you should consider.

    Contact for Agile Software Development

  • Modern UI flat design vector kit in trendy color with simple mobile phone and digital tablet with icons, buttons, windows and other interface items. Isolated on white background.

    Apps: Is it intelligent to choose function over design?

    It’s the age-old question for app designers everywhere – function or design? In an ideal world, you’d like to have both, but often it becomes necessary to prioritize one or the other.

    Both function and design are crucial aspects of your app and its success. However, your app’s functions serve as its foundation. If that’s not in place, your app isn’t going to succeed, no matter how beautiful the design is. Here are the primary reasons why it’s an intelligent choice to prioritize function in your mobile app development.

    Users Want Simplicity

    The average smartphone user spends the vast majority of their phone usage on mobile apps, and the majority of that time is spent on their favorite five apps. Users can install and uninstall apps in just seconds, and most aren’t willing to spend more than 5 to 10 minutes learning how an app works.

    It’s a competitive marketplace, and to give your app a chance of catching on, users have to be able to figure it out quickly. Some of the most successful apps provide one primary function, they just provide it exceptionally well.

    It doesn’t take long for a user to form an opinion on your app. You want users to catch on to your app right away, so they like it and keep it on their phones. You can accomplish that when you build a functional app that’s easy to use.

    Function Keeps Users Coming Back

    The most popular mobile apps all serve a specific purpose. Social media and instant messaging apps keep you connected with your network through your phone. Gaming and video apps provide entertainment whenever you want it. Map applications help you navigate to your destination.

    Users don’t open an app over and over, day after day because it looks pretty. They do so because it helps them in their day-to-day lives. For your app to be part of somebody’s favorite five apps, it has to help them in some way, even if it’s simply by providing a few minutes of entertainment.

    Google is one of the best examples of getting a huge user base by putting function first. Its home page has a basic layout and one main purpose, but people loved its simplicity and usefulness so much that it became the most popular search engine of all time.

    The Benefits of Great Design

    Function may be the most important aspect of your mobile app development, but your app’s design still deserves plenty of attention, as well. People are naturally drawn to things that are aesthetically pleasing. Function entices people to use your app, but design improves their overall experience when they do use it.

    Considering the importance of function, it deserves the majority of your resources, especially if you have a limited budget or are on a strict schedule. However, the goal for your app should be a blend of function and design, where the app works well and has a design that enhances its functions.

    Keep in mind that design doesn’t have to be complicated. A simple design can still be nice to look at and work perfectly for your app. In fact, what’s most important is that your app’s design feels natural, and what feels natural depends on the type of app you’re developing. For a high-octane mobile game, great design may be cool, flashy graphics. For a messaging app, a natural and effective design may be a simple layout that doesn’t overpower the experience.

    The popularity of the iPod is a testament to the power of not just good design, but good design that complements the function of the product. The iPod wasn’t the first MP3 player, it didn’t have the most storage, and there were actually several high-quality devices manufactured by Apple’s competitors. Despite that, the iPod became by far the most popular MP3 player available. It did so through an innovate design that wasn’t overly complicated, but looked good and made the device easy to use. Rolling your thumb along the wheel was intuitive and a quick way to scroll through all your music.

    The Intelligent Decision

    Overall, it is an intelligent decision to choose function over design – in the first stages of your mobile app development. At that point, it’s all about what purpose your app will serve for its users, and that means function is king. That doesn’t mean you need to discount design, though. As you move further along in your development process, building a design that fits your app and its functions is well worth your time.

  • OTS Solutions news - K8 selects OTS Solutions

    OTS Solutions Selected as Virtual CTO & Technology Partner by Chicago-Based K8 Ventures

    OTS Solutions is proud to announce its partnership as virtual CTO for Chicago based K8 Ventures, LLC, a tech-venture firm with a focus on early stage companies. OTS is currently working on the production version of BAMM – Before and After Meeting Manager, a smart mobile and web based personal assistant that enables users to plan, book and manage their schedules with people and third parties. BAMM will be available in the App Store and Google play.

    Kurt Johnson, CEO, says, “Our partnership with OTS creates capital efficiency. OTS’ knowledge and scale ensure portfolio companies build quality products at market speed. We are excited to make BAMM available in both iOS and Android, and look forward to a successful October 2016 launch.”

    Hemant Madaan, CEO of OTS Solutions, has called the partnership “A strategic combination of two innovative companies that can ideate, innovate, and deliver to the market high-impact software solutions.”

    From its New York headquarters, OTS Solutions has been helping over 200 high growth startups & businesses around the globe in developing award winning web & mobile software apps for the past 14 years. Learn more

    K8 Ventures, LLC, is located in Chicago, IL and works with early stage companies as an accelerator and investor. With the company creation supply chain, go-to-market know-how, K8 has achieved significant capital efficiency and is redefining how early-stage capital is invested.

    Read full press release in media here – https://www.prweb.com/releases/2016/10/prweb13752805.htm

  • UI UX Services OTS

    Wireframing Vs. Prototyping: What’s the Difference?

    Prototyping and wireframing are discussed fairly regularly in the early stages of UI/UX design for software. It may seem that these concepts are interchangeable when in actuality they are drastically different. While both produce useful deliverables and help advance the development lifecycle, each requires different skills and produces different end results.

    Wireframing

    Often, when someone has an idea for an app, they begin development by deciding how the app might look. By sketching the user interface on cards or a whiteboard, it becomes possible to extract functional and other requirements for what must be built.

    Wireframes can be drawn in many ways. The simplest designs may start out as simple ink sketches on paper. Notecards are a great way to add size constraints to the interface, and to rapidly swap out components in order to simulate how using the app might feel. Later on in the process, the designs might be transferred to tablets or other digital media, and may even be exported as an interface draft for initial app prototypes.

    Wireframes are useful tools in UI/UX design for software. They allow designers and developers to quickly get a sense for how an app might look without technical constraints. Wireframes also facilitate extracting interface components, UI requirements and technical goals from an idea. Yet, while a wireframe achieves much, what it accomplishes is only skin deep.

    Prototyping

    Wireframes only address how software looks. Prototype development is essential to truly get a sense for how an idea will actually work. Prototyping is a stage in software development where code is written to begin putting an idea into practice.

    Instead of merely drawing interface components, prototypes actually lay out a basic user interface with whatever widgets are appropriate for the platform. Prototypes also create just enough interaction to make the app feel usable. In this stage, it is more important to experience the app than it is to start building a sound technical foundation.

    Prototyping should not be thought of as beginning to build an app. In other words, prototype development tests the idea. It may do this by faking some features, eliminating others, and deferring any significant technical decisions until software development on the idea itself begins. Be prepared to throw away the prototype once it has tested the specific assumptions about the design.

    Wireframing and Prototyping

    Exactly how these stages interact varies widely. Some development companies wireframe before prototyping so the prototype’s user interface feels more polished. Others start with a prototype, taking more time to build an interface that connects directly to working code. There is no right answer, and the choice is ultimately determined by what works best for a given team’s skills.

    But each has its advantages. Wireframing is great for covering lots of ground without building out technology. Prototyping gives a deeper sense for how a narrower piece of the app might work. Both are useful stages in the software development process.

  • mshopping_1960x980

    Retail – How a well thought mobile app strategy helps modern retailers

    Retailers: Use A Careful Mobile App Strategy 
    Today a well thought out mobile app strategy enables retailers to compete more successfully for both in-store and online revenues. These useful tools promise to help some brick-and-mortar companies reverse years of gradual losses to ECommercecompetitors. How do Mobile Apps enter into modern retail marketing? What features should these software applications include? What strategies should businesses employ in implementing them more effectively?

    A New Retail Landscape

    Every year, an increasing number of shoppers head to malls and grocery stores carrying sophisticated mobile devices. A growing segment of these consumers use their iOs Apps, Android Apps, Windows Apps and more to seek out bargains. They may visit stores specifically to find certain products stocked there that they have identified via an Internet search. Additionally, a rising percentage of outlets today use wireless beacon technology to draw visitors into the store and promote products known to interest them. Visitors may gravitate to items offering coupon discounts or special promotions, for instance. Retailers who fail to take advantage of these technological innovations risk losing market shares to more aggressive, technically-savvy competitors.

    Custom Design Mobile Apps

    By seeking custom-designed retail apps, often developed with the assistance of IT Consultants, retailers obtain the ability to tap into this attractive Mobile ECommercemarketplace. Many larger stores already maintain 24/7 Online Retail operations. A well-designed tailored retail app helps your store complement and enhance these sales efforts. You can use Software Solutions that provide you with convenient tailored management platforms to track marketing and promotional campaigns campaigns very cost-effectively.

    Some Strategies

    Before making a significant investment in Retail Software, managers should consider consulting with knowledgeable IT professionals to fully explore all the available IT Solutions that might contribute to promotional efforts. Strategies for implementing retail apps vary widely sometimes, depending on your company’s marketplace, resources and staffing expertise. For example, some retailers hire IT consultants to manage retail applications for them, other companies perform this function completely in-house. You may wish to consult with an IT firm in order to gain a better appreciation of all of your potential options and marketing strategies. IT consulting holds value.

    A New Era in Retailing

    The popularity of Bluetooth-equipped devices, “smart” phones and wearable technology suggest that high tech Mobile Commerce will remain significant for retail stores far into the future. With so many exciting new ways to inform shoppers about sales and pertinent product information, retailers find information technology an increasingly productive way to convert store visitors into customers.

  • Android Mobile Application Development in Public Transport

    android_development

    Android Development

    One of the biggest revolutions in the transport industry has nothing to do with wheels, fuel or the ability to move people. The innovation that has subtly changed the way we plan and move about a city has come from a rather unlikely source, the smartphone! It has drastically changed the way we live, even the way we travel.

    Public/Private participation

    This brings us to an increasing amount of public and private participation in urban transport. This includes android mobile application development. Given the widespread usage of android apps, it is natural that the bulk of development is focused on android apps. Transit apps are developed by both governmental and non-governmental bodies. While government bodies develop apps that are centred around public utilities, private firms are engaged in apps that centre around their own services. Other apps include the dispersal of information like maps.

    Multiple options

    Today the urban citizen uses her phone to virtually do everything –– from planning her route, calling the cab, finding train timings to entertaining herself during her ride. As a result android mobile application development is centred around these various facilities. Apart from the very precise Google maps, you have android apps like train route maps, taxi, bus service maps and ticketing apps. Another offshoot are entertainment apps like books, music and games based apps that are often accessed by users while traveling.

    Updated information

    An important aspect for those involved in android development is the updating of information. Many of these apps are based on up-to-date information mechanism. Even route maps often have to be updated whenever a change occurs. So flexibility in app development is crucial.

    Commercialisation

    Android mobile application development is important for both public and commercial use. While it is used as an important tool for information dispersal, many companies have seen the commercial benefits of developing transit-based apps. These are used for ticketing, contact and tracking. For instance, airline apps can offer ticketing. Many cab companies offer tracking on their apps. It allows the customer to track the cab as it reaches the pick-up point. Ultimately, all these apps are designed to improve user experience and thereby increase sales.

  • How Mobile Applications & Commerce Will Define The Market in 2015

    With the rising number of mobiles being used in the market today, the growth of mobile apps has been a foregone conclusions. These apps are often developed in tandem with tablet apps, giving them an eMobile applications & commerce ver widening reach.

    The relationship between mobile applications & commerceis being increasingly recognised. Apps are very good at driving commercial activity, even when they are absolutely free. This is because apps are one of the best means of driving traffic and providing specialised customer service.

    [important]Some areas where mobile applications & commerce come together are:[/important]

     Financial services: This includes consultancies, brokerages and banks. Mobile apps are instrumental in this area and almost every company today has one of its own. For bank customers it provides an easy access to their accounts, the ability to perform and check on their transactions smoothly. Many banks have also added communication capabilities, making the app even more personal.

    Brokerages and financial consultancies’ apps offer similar advantages. Daily trading and stock quotes have never been so easily accessible with customers’ checking in from anyplace and anytime!

    Retail: The retail sector may have been a bit late to exploit the connection between mobile applications & commerce, but it is now among its biggest users. Apps are instrumental in accessing services and sales on the fly. They provide easy access and personalised services. For the company, it is also a useful tool for information gathering and an easy advertising tool.

    Gaming: It may not be a strictly commercial field, but given its giant size and amazing graph of development, the gaming industry’s commercial impact cannot be ignored. Apps have been and still are the lifeblood of the gaming industry. For these companies, their entire commercial plan depends on the success of their plan.

    Gaming apps are also one of those few apps that can be commercially exploited on their own with many paid apps used worldwide today. Most gaming apps start off as free apps to create user awareness and interest. The apps are generally free up to one level with fee charged for advanced levels or special add-ons.

    Information services: After dedicated phone lines, information companies are now driven by specialised apps. These apps are used to distribute news, contact information, traffic updates, transport service availability and much more. In fact, apps have revolutionised the information industry. People can now access information on almost any subject instantly –– from restaurant menu to bus routes. It has also given them access to specialised services.

    Service Industry: With its many benefits and advantageous relationship, the service industry has also been quick to join the mobile applications & commerce bandwagon. A number of services have now specialised with apps –– from accounting, organisation to health care apps.

  • How to Start Android Apps Development Outsourcing

    ots-amdroid

    One of the exciting field in IT development today is mobile app development. Of these Android apps are perhaps the most popular. Given their reach and popularity, no competitive business can afford to ignore them. However, Android application development is a highly specialised field and most businesses lack the expertise in-house. Outsourcing offers the simplest and most cost-effective solution in such aspects. However, with the plethora of choices, how does one select the right developer? We tell you how.

    Decide on location: You may or may not be looking for local developers. A local developer is more accessible and can come in for emergency meetings. On the other hand, offshore Android apps development outsourcing is more likely to provide you with cost-effective services. With the internet you can also resolve communication problems.

    Find a developer

    Your search begins the way it should for any specialist technician. Ask around in your social and business circle. Internet search is the other easy tool. It is also a great source for offshore outsourcing. Any search will throw up a number of candidates. Now you need to visit each candidates website.

    What to look for

    The first thing to check for is the website for each Android development company. The information provided can give a valuable insight on how the company works. Then checks their projects. Do they have something similar to what you are looking for? Look for past testimonials and note down all references. Do not forget to call them for personal insight.

    What to ask

    So, you have the list of past client. Now what do you ask them to find out if the developer is the one you are looking for?

    • How is their communication? You need a developer who is open to communication and will answer all your queries and concerns, no matter how trivial or stupid it may seem. You also need developers who are accessible at any time you want them to be.
    • How expert are they: This is important. Ask the clients if they are satisfied with their Android application development. How close is it to their initial vision? Check the design yourself. Good sleek design reflects good coding.
    • How do they resolve bugs: Any program, no matter how good, develops bugs with time. Part of app development is the fixing of these bugs. It is important to find out how your Android development company resolves this issue.

  • Mobile Banking Apps Development: Where To Start?

    mobile banking

    A dominant thought for bankers is, “Mobiles are venerable, It could steal our Money!”. However, this attitude is being forced to change by the current scenario of popularity of mobile devices. Sources has reported a probable figure of more than a billion of people that would used mobile banking by the end of 2017. Banks are rapidly turning to mobile applications to make their service more accessible to customers. This is also proven to be an important factor that helps a bank to stand ahead of its competitors. What the banks need to focus on is customer engagement and satisfaction rather than ROI in terms of Application development. Apps needs to be viewed as a doorway to customers rather than some technical junk.

    banking app development

    Why It is Necessary?

    Active engagement of customers is possible through mobile banking. No one would like to walk in to a bank and stand in the queue even for a minute skipping rigid office timings. Rather, it is more productive to give them opportunity to use the bank while traveling on a bus.

    Mobile banking provides useful insight to business analytic. It is possible to track customer behavior through Mobile Apps. The frequency of usage, transaction details, coverage area, etc could be known precisely through Apps. This could prove quite useful for banks to take the next business decision.

    mobile banking application development

    Apps enable seamless communication between a customer and the bank. Customers can be also updated with New policies, products and other news quickly using this. To sum up, it is like developing a personal relationship to a customer.

    What is Important?

    A common approach is to design the apps as replica of the website. This is rather a futile idea. Apps should be different than the websites, it should put forward its features directly and made user friendly.

    The most important is to develop a custom application for the process. Although many third party apps are available in the market, banks should develop their own customized App. This would secure the apps from any vulnerability. The best idea is to hire an experienced App Development company that could develop banking apps at par government guidelines.

  • Mobile Business Intelligence: Powering Up Enterprise Analytic.

     

    Business Intelligence has been an important part for a good ROI in any business. Enterprises has no other way but to invest a good amount in knowing the prospect of their business itself. A reason for this is the increasing critical scenario of the market with competitive products and complicated customers. This arise the need of a more practical and efficient business analytic system. Software and other business intelligence applications such as SharePoint has made this process much advanced and dynamic than before. Most recently, bringing BI to Mobile Platform has rendered great efficiency to this process.

    mobile business analytic

    The Mobile Platform BI, was not an exact strategy. It was rather due to the BYOD trend that boosted the use of Mobile Devices such as I Pads for business operations. However, integrating BI into this platform is not a coincidence, since, it was an evident fallout.

    Mobile applicability of BI has made greater accessibility to data and information. Using analytic tools in devices such as I Pads and Smart Phones makes market information more handy. This enables the sales force to access data more frequently and timely.

    This new platform eases the need of maintenance of large hardware and applications. Such necessities often become a risk itself as they require extra attention, time and resources. Bringing BI to the mobile platform abates such scenario. It has made the system easy and user friendly adding more functionality and mobility.

    mobile business intelligence

    Mobile devices are though to have security vulnerabilities. However, with right steps taken such threat may be abandoned. Virtual Private Network(VPN) could be deployed in each device that can be accessed only through proper authorization. Software application could be installed in the devices that can erase and destroy any data if reported a device is reported lost or damaged.

    Most of the important BI applications works efficiently in Mobile Devices. Powerful application frameworks such as SharePoint are developed to be compatible with these devices. Data Mapping is convenient and easy in mobile devices. Any application that may not run properly in these devices could be used with pluggins and customized set up.

    Conclusively, using Mobile devices for Business Intelligence is expected to bring more ROI. This reduces the cost of hardware maintenance and infrastructure investment. This makes the process more agile and effective.

  • Developing An Ideal FIFA World Cup 2014 App

    fifa football cup

    FIFA is the latest fever that thrills any sports lover. Mobile Apps for FIFA are at high demand as the World Cup matches are on full swing. Anybody would like to be aware of this global mania being updated with its latest news. There are already a number of Apps for FIFA in the market that can be used with wide variety of mobile devices. Here some desirable features are pointed out that would be helpful in developing a popular mobile application.

    Updates

    Schedules of the Matches should be displayed in plain order. They should contain information about the venue and also the map of the location. Highlighting famous players of the team would be a thoughtful addition. News feeds from major newspapers around the world about the matches is a good feature. Users would be able to know how people in different parts of the world are reacting to the games. Past Scores of matches that have been played should be available. Users must be updated in any new outcome and news frequently. Using alerts updates is better.

    fifa app development

    Media

    Although apps are commonly classified according to their operation and use, a complete app would provide maximum and versatile features. Live video streaming is a very important feature without which a FIFA app cannot be complete. Along with this, snapshots of attractive moments such as Close up shots of a Goal Kick from different angles, favorite players in action should be available. Providing Video Clips of exciting moments is a good idea.

    fifa world cup

    Connections

    An ideal FIFA Application should have good and easy integration with social media such as Facebook, Twitter and Google Plus. It should be easy to post updates through the Apps with images and Video clips. Options to update images of favorite player with a custom tag line is one of the most desirable features.

  • What Is New In Mobile Application Development

    Up gradation of Mobile devices has made a huge change in the ways enterprise processes are carried out. Earlier, operating a process away from the office space was unthinkable. A big CRT box would occupy the desk with files and a guy with large spectacles would peek constantly at the screen with strained eyes. Now, one could just hold an I-Pad on one hand with occasional touch on the screen with the other, standing inside a metro train. He is not watching a movie, he is in fact processing a large file with sensitive information or working on his enterprise! This is what mobile devices has provided our generation. This has substantially reduced the need of large power hungry hardware and a boring static workplace. Just carry an I Pad, connect it to Wifi internet and work from anywhere in the world.

    mobile_apps

    The latest trend in Mobile Application is undoubtedly its impregnation to the Cloud. Cloud seems to have born that day and today, it is already an adult. Hosting enterprise applications in the cloud provide immense advantages. The first is its mobile applicability, which is also a reason for its wide usage. Since Mobile devices has considerably less Disk Space or RAM, applications in the cloud sphere are the most suitable ones for them. As they are installed in the server, only internet connection is required to access and operate them. Just an interface is required to work with them, which is provided by Mobile Devices. Application frameworks such as SharePoint are made handy for mobile devices. It would be not entirely wrong to claim that Mobile Devices and Cloud are going hand on hand helping each other to be more powerful and popular.

    mobile Applications

    Mobile Applications has become more powerful, agile and massive. These are now as potential as software were years back. Adobe has launched a powerful app recently. It is sure that enterprises will use better applications that could be easily confused to be software from the view point of their capacity and usability. Moreover, Mobile apps are rather the interfaces to massive applications in the cloud domain. They can be now considered as working platforms on devices such as Ipads and Smart Phones while massive processing is done on the cloud sphere via them.

  • How to Solve Problems in Android App Marketing

    Android is the largest platform that encompass the majority of smart phone customers. According to the research firm Gartner, 85% of worldwide market for smart phones belongs to Android. More than 1 million new Android devices are activated everyday. These statistics proves the ever up surging demand of Android Application Development, which has already became a center point of investment for IT firms. This idea is exceptionally productive and countless success stories are not enough to stop this emerging trend in IT market. However, as nothing can be the most perfect one, Android Development too has its lackadaisical sides. One of its major problem is marketing the right Android Application that leaves no reason of denial by Android users.

    Android Marketing solutions

    The Bummer

    While marketing an Android App, the primary obstacle to its successful

    Android Application Marketingimplementation is lack of proper market data. There are very few resources that are dependable, which can be relied on to plan out the type of Android development.

     Following keywords

    The best way to catch up with this issue is to know the tastes of user groups. Follow keywords is the most traditional way to find out what users are up to. These can be accomplished by following the traditional search engine analytic of popular engines like Google or Bing. Follow the keywords that are used by users to search the type of application they need.

    Tracking cell phone friendly Analytic Engines

    This option is better for tracking out Mobile Searches. Mobile friendly analytic engine, which can be better results than traditional search engines of computers is Localytics. Also, Flurry is another such useful analytic platform to do it.

    User Ad Networks

    Android Developers can get a good idea from Ad Networks. A better and more specific results are found on Android ad networks like Admob. A good idea of public demand attitudes can be made out from its user groups. Another such network that is useful is Tapjoy.

    Solution to Android Marketing

    Loop in Network Service Providers

    The next strategy one can employ is to dig up data from network providers. Data from Large providers like Virgin Mobiles, Verizon are useful to know the popular type of Applications that are used by their subscribers.