How Is Artificial Intelligence Changing The Business Landscape?
While artificial intelligence has long been fodder for sci-fi novelists, but the reality is not nearly as dramatic as 2001 or The Terminator. In reality, artificial reality is an iterative tool that has helped automate the process of mundane activities and create an environment where employees can focus on the work that they’re exclusively equipped to do while eliminating much of the more banal busywork. Here’s how artificial intelligence is changing businesses in the present and what you can expect from these technologies looking forward.
Targeted Advertising and Marketing
One of the most important was that artificial intelligence development benefits business owners comes from how machine learning can teach you more about your customers and help you target their specific needs and preferences. While a savvy marketer can evaluate the information you have on your clients, there’s simply too much information to parse, and it becomes even more difficult as your customer base expands. By evaluating trending topics and hashtags, AI can determine where the wind is blowing with your customers on a holistic basis, but it can also give you a more targeted information on each of your individual customers. An online storefront can provide prospective customers with recommendations on products that might interest them, offer push button notifications to draw lapsed customers back to your business, and even provide tailored deals and specials that can give you an edge over the competition.
Improved Customer Engagement
A disgruntled customer can quickly become a lost customer, and how quickly and effectively you respond to their issues can mean a world of difference when it comes to retention. But many businesses don’t have the resources to keep a customer care team operating 24 hours a day. While AI-enabled bots likely won’t be replacing the human experience outright for some time to come, they can pretty effectively fill in the gap when you can’t afford to have someone on the other side of your customer care chat. With the data collated from your customer relationship management platform, your bots can grow with the needs of your customers, identifying the most common problems that need to be addressed, offering the data you need to create a more seamless experience on your website, and allowing your AI to address these issues in a more direct and useful manner.
A More Straemlined Development Process
Even if your company isn’t involved with software development or mobile app development as its main mode of profit, chances are that you’ll want these platforms available so you can better communicate with your customers. One of the biggest impediments in both mobile app development and software development are the level of busywork involved. Monotonous activities can quickly leech the time of your developers, and the redundancy of these tasks can increase the risk of simple errors that can take a laborious amount of time to hunt down and fix. Artificial intelligence can take care of much of these smaller tasks with a higher level of accuracy, letting your development teams to focus on the big picture work and turn their attention to the sort of creative tasks that AI isn’t as equipped to handle.
Better Security For Your Business
Recent trends in artificial intelligence development can improve the worth of your security systems in a number of different ways. In terms of the security of your website, integrated AI can help you determine which customers are genuine and which are potentially malicious bots. First implemented in 2014, generative adversarial networks pit two neural networks against one another in a zero sum game to predict where potential attacks could come from and create safeguards in the process. But artificial intelligence can be just as useful in helping you bolster your physical security. Advanced video analytics can provide you with high-quality facial recognition technology and identify pertinent information like license plates. While machines likely won’t be replacing your security teams outright, it can help them determine security threats before they become an issue and provide them with the information they need to properly prioritize and analyze those risks.