Category Archives: CRM Solution

  • Agile Scrum Development

    How to use Agile & Scrum to develop software efficiently?

    Development of computer technology and its advancement is the best event that ever happened to our society. It becomes useful and functions with the use of computer software and also with small devices. Life has eventually become easier and better. Appropriate software should be developed for best results. The software is a program that is run on a computer. It instructs the computer to perform specific tasks. This article will give you an insight of how to carry out the activity by the use of Agile & Scrum.


    Agile development refers to classifying procedures that are depending on their iterative growth to enhance software development. Agile development processes should be within the set Manifesto. The solutions and necessities develop if the self-organizing team collaborate with the cross functional team. The methods advocate for a management process that aid in the following;
    • Frequent examination and adaptation.
    • A qualified and well-supported teamwork by the leaders.
    • Accountability and self-planning.
    • Best engineering practices with the aim of delivering quality software.
    • A business model capable of fulfilling the customers’ needs and the goals of the organization.


    It is a set procedure that is used in the development of software. The framework involves a lightweight process that is used in development. A particular set of tasks is done as directed to have consistency with the framework. Development cycles known as Sprints are required in the context process while pair programming requires XP framework. The process involves little work. It saves a lot of time.

    Specific notions and tasks such as time boxes, responsibility, and artifacts differentiate it from other procedures. Complicated software and product growth use it for management by practicing increment and iteration. Time is saved, and productivity is increased remarkably. Organizations can smoothly adjust to the ever changing demands. This creates a product that helps in accomplishing the actual business goals.

    Advantages to the firm
    • Deliverables increase in quality.
    • Adapt well to change.
    • Estimates provided are better and less time is used to create them.
    • More control of the project program and state.

    You must comprehend the following significant terms used for you to understand how to develop software efficiently;
    1. Team.
    This consists of database people, developers, product owner, support people, master, and a tester. They work together relatively and at intervals to create and apply the features.

    2. Sprint.
    The duration in which the work should be completed and presented for review or deployment is called Sprint. It lies between 2-4 weeks in most cases.

    3. Product Owner.
    The primary stakeholder of the developed application is the product owner. He or she is responsible for customer clarification. The team should be able to access the product owner whenever they need him.

    4. Master.
    The master coordinates the team and ensures that they produce and progress efficiently.

    5. User Story.
    The necessities implemented are called user story. They appear in the form of a short paragraph.

    6. Epics.
    The unspecified user stories reserved for the future are called Epics.

    7. Product Backlog.
    User stories get stored in a place called Product Backlog that is managed by the owner.

    8. Sprint Backlog.
    All the collected user stories that are worked on by the team at a particular sprint are known as Sprint Backlog.

    9. Story Points.
    Story points quantify and show the complication in the user story. The complexity gets presented as small, medium, or high.

    10. Burn Down Chart.
    It tracks the everyday work of the team to determine whether the progress towards completion of the user stories is achievable within a particular sprint.

    11. Velocity.
    The total of all story points stored by the team within a particular sprint is known as speed. It helps in judging the team’s efforts.


    Software development is as follows:

    a) Plan for a meeting
    The team gathers for a meeting. The product owner chooses a user story according to priority. They size the story based on its complexity after discussing it.

    b) Implementing of Sprint Tasks
    The team works on the user story until it is finished.

    c) Daily Meetings.
    The team should meet daily for at least 15 minutes to articulate on what each member did yesterday, plans for today, and any barriers available.

    d) Meeting to Review.
    The team member should come together to demonstrate the applied user stories to the owner after every sprint.

    e) Retrospective Meeting.
    The meeting is held by the team after every sprint to brainstorm on what went on smoothly, the rough times, learned lessons, and actions to take on specific items.


    The above methodologies may be difficult for some people at the beginning. Your application will start growing if you have enough practice and sufficient resources. Allocating the team members for self-study and presenting their findings every day offers an excellent platform for knowledge and skill enhancement on this development.

  • Agile Scrum Development

    What key roles are necessary in agile scrum development?

    What key roles are necessary in agile scrum development

    Agile scrum development methods are an alternative to stage-gate project management, including software application projects. Stage-gate methods of management depend on project managers delivering artifacts that record a completed task. A list of required artifacts for each stage is established, usually by a PMO, that needs to be created, reviewed, and approved before the next stage of the project’s life-cycle can be started. A change to the project must be submitted via a project change request or PCR. Changes are strongly discouraged and take a long time to approve.

    The agile scrum development approach assumes that changes will occur during the product’s life-cycle and are welcomed as long as they improve the customer experience. In other words, what the end customer wants and needs will change over time as they get to interact in phases (or releases) with the solution. Agile scrum development teams start working with a product owner, or user representative, as early as possible, to determine what is called the minimum viable product or MVP. The MVP is an understanding with the product owner of the minimum functionality required to do something useful and from which incremental development, or releases, will proceed until the full set of requirements is delivered. Scrum teams are made up of five to seven members, with role flexibility in mind. Work is done in “sprints” lasting three to five weeks, at the end of which there should be a fully tested product with additional functionality.

    There are only three key roles in a scrum team: product owner, developer/tester, and ScrumMaster.

    Product Owner

    The product owner represents the product users and their vision of what the product functionality is to be. One way they convey this vision to the agile scrum development team is through product backlog “grooming” meetings, or prioritizing features list (a.k.a. user stories) for the product. A product owner delivers a solid understanding of users, the business competition for those customers, and a product roadmap with a vision for the future. Product owners must collaborate and compromise, since it’s the scrum team who selects from the backlog priorities the amount of work they commit to during each sprint, trusting that they know best what they are capable of. In return for that commitment, the product owner makes a reciprocal commitment of not coming up with new requirements during a sprint. Requirements are allowed to change (and change is encouraged) but only outside the sprint.

    An individual in the product owner’s role is expected to be actively engaged with the scrum team, be business savvy, and skilled in communicating different messages to different people, internal and external to his organization, sponsors and stakeholders of the project at any given time.


    In non-agile, traditional software development, a programmer’s role (Developer) is sharply separated from a tester’s role (Quality Assurance). In agile scrum development teams where members are encouraged to be flexible and knowledgeable with many tasks, at any given time, if necessary to meet the sprint commitments, everybody works together to improve and build quality into the product. Developer’s don’t program and hand-out their work to be tested. Tester’s don’t just run test scripts, identify defects, and log them for fixing. They work and complement each other and roles may rotate sprint by sprint, per each member’s strengths, weaknesses, and desire to learn new things. It will be difficult for individuals to meet the acceptance criteria of what they are developing and consider a story “done” without early-on tester collaboration and tester’s won’t be effective without immersing themselves and understanding the developer’s work. There are no set/fast rules, it goes down to team working agreements per sprint.


    ScrumMasters serve as mentors and champions of the scrum way of doing things. They also organize meetings associated with it such as sprint planning, backlog grooming with the product owner, stand-up meetings, reviews, and retrospectives. The ScrumMaster role is similar to the traditional project manager but without complicated process and procedures to follow. ScrumMasters are flexible and ideally can take any scrum role to complete a task required to move the sprint forward.


    Agile scrum development team roles must be assigned wisely to individuals. Look for members cultural fit and acceptance of their responsibility in the sprint. Let the team come up with their own working agreement decisions and trust their daily procedures for communication and collaboration.

    Click to hire dedicated agile scrum development team

  • Agile Software Development

    Why is agile software development important?

    Why is agile software development important

    Agile software development solutions evolve through self-organized teams. It encourages fast and flexible changes through adaptive planning. While other methodologies have their proponents, there’s little doubt in any Agile software development shop that this method works well. To understand why agile project management is important, you only need to look at the rewards it provides.

    Scrum and Sprints

    In Agile, a sprint is a fixed time period where certain goals are met. At each sprint, your team and often the client will meet to discuss what’s to be accomplished and what criteria need to be observed.

    Scrum agile methodology is the repeatable framework. A scrum team consists of cross-functional members, a Scrum Master or project leader, and a product owner, or person representing the client or stakeholder. All work together on sprint completion. Scrum principles allow your team to work on various features in shorter sprints as requirements emerge, rather than following a sequential process that can easily be derailed if long phases of work have to be rolled back.

    The Benefits of Agile

    Since agile software development is iterative in nature, features are delivered in increments, so that testing, approval, and revenue can be realized early and continue with project development.

    One of the key benefits of agile software development comes from integration of testing throughout the development cycle. Regular, specific testing during all phases ensures that quality issues are more likely to be identified, and allows time for corrections. Meeting quality standards at each increment also ensures that the finished product will meet your customer’s requirements.

    Agile principles encourage user involvement and a cooperative approach. This allows stakeholders to monitor progress and examine the product for assurances that your are satisfying expectations.

    Lower Risk
    Incremental testing, user involvement, and releases make it easier to identify issues. Any changes can be captured and dealt with at any early stage of development. This drastically lowers the risk that the final product will not meet requirements.

    In many other approaches to development, significant changes can result in overhauls of planning, funding, and specifications that delay progress or inflate costs. With agile project management, change is an expected part of the process. Requirements evolve as the product evolves. Transparency and incremental progress allow your clients to make timely decisions.

    Cost Effective
    Establishing adaptive policies within fixed time frames make it easier to stand by fixed budgets. Variation comes iteratively in the evolution of the product, and does not impact cost. The agile philosophy of early release of features also means the competitive edge of faster time-to-market.

    Customer Engagement
    Direct involvement of stakeholders or their representatives, along with the level of visibility into progress and response to change, creates a better relationship between your business and the client. This leads to greater customer engagement with the process and greater likelihood they will consult you on future projects.

    Better Environment
    Agile software development methods provide a better experience for software developers. Rather than dwelling on specifications and long-term planning, teams get together regularly to discuss issues and progress with each sprint. The team can make decisions and explore options on their own. This provides you more motivated and focused teams.


    Kanban agile methodology is more loosely structured than Scrum. It works as a model introducing change as incremental improvements. In Kanban, work is planned on a visual board as states which every work item must go through. This generally includes In Progress, Testing, Ready for Release, and Released columns. Variation may be allowed through horizontal pipes, or “swim lanes”, but Kanban is focused primarily on managing work in progress.

    Scrum vs Kanban

    You won’t find it difficult to introduce Kanban to any Agile project. Scrum agile methodology offers a tighter structure for more focus, control, and direction where these things may be lacking and development is off track. But if there are already efficient, productive processes in place, Kanban agile methodology can improve your process over time without requiring any radical change.

    Some critics of agile point out that it is less predictable, and teams and product owners don’t always mesh productively. Collaboration is essential to success. Where that’s the case, the possible benefits of agile software development make it an important strategy you should consider.

    Contact for Agile Software Development

  • Retail CRM

    Retail CRM – Knowing Your Customer Better

    Why You Need to Know Your Customers Better:

    Today, retail businesses have a lot of competition. Not only are there brick and mortar storefronts, but they also have online shopping outlets to deal with. While it may seem that sites such as Amazon are impersonal because they do not actually interact with someone face to face, there is one thing that they do that really knows how to bring people in: they know their customers.

    Customer Relationship Management, or CRM in retail, are strategies that businesses use to manage and analyze customer interactions and information. The goal of this is to help improve the relationship with customers, and bring them back in time and time again. Retail software is available to assist with CRM by collecting this data and providing reports that a retail business owner can do.

    What does it mean to know your customers?

    If you want to start practicing CRM in retail, you need to start doing things to build strong relationships with your customers. One way you can do that is to find ways to personalize your customer’s experience. Just look at Amazon; they have gone to great lengths to give people a customized experience. Not only do they provide wish lists, they also give recommendations based on recent searches and provide emails that list products of interest. Even though the process is automated, it still makes a person feel as if they are truly listening to their needs.

    If you want to have the same type of customer retention, it would be best to try an implement strategies that allow you to get to know your customers better. If you are not sure of how to do that, you can always look to a CRM software for help.

    What can CRM software do for you?

    Retail software can help you collect data that helps you build that unique customer experience by automating the tasks you use to interact with your customers. In layman’s terms, CRM software keeps track of the people who work for you and the people who you sell to. It assigns and converts leads, keeps track of orders and produces invoices and develops a knowledge base that allow you to run campaigns. By analyzing the type of information that comes through on, you can get insights on the things that your customers want from you, and then use that to build a better experience.

    CRM in retail is key, especially if you want to build your retention rates. While you can build a strategy on your own, you can automate many of the tasks by using a CRM software.

  • Taking offline retail to online

    From Offline to Online Retail – Step by Step Guide to Transition

    Congratulations on making a wise business decision. It might be a bit intimidating at first to imagine taking your company online. You may not be sure where to start. Take a deep breath and figure out first how you will market your products online. Obtaining a domain name and creating a website is probably one of the most important things you will do to establish your company’s presence on the Internet. Before you do this, you definitely need to analyze your current operations by asking the following questions:

    1) What part of your business can be done online?
    2) How are the customers obtaining your products now?
    3) What shipping procedures do you have in place now?
    4) How are you tracking customer sales and repeat customers?

    Once you answered those questions, you need to draw up a plan that will enhance your online presence so potential customers can reach you.

    Step One: Know Your Current Operations and Status

    You’re probably already analyzed the potential benefits of going online with your business. It is definitely good to go over these benefits and decide if you are going to open up your own online store or piggyback on a known site to see if your product sells well online.

    Step Two: Decide What Products You Want to Sell Online and Have A Way to Ship Them Quickly

    An important component to retail e-commerce development is to have an understanding what products sell better online compared to products that don’t sell as well online. You need to also understand how your products will be shipped. Quick and efficient delivery wins customers.

    Step Three: Decide on Images and Content for Your Website

    Content is king, but images are important too. Your company’s reputation is on the line. Present a poor impression online and your reputation is toast. This is an important element in retail e-commerce development.

    Step Four: Getting to the Nuts and Bolts of Your Online Presence

    Laying a good foundation is essential to your business. To efficiently run an ecommerce store, you need the right e-commerce software. Decide now to build a website that has a stable domain name, a good platform and unique web designs that will boost your web traffic. The right e-commerce software can help you analyze your target audience, understand your products’ selling points and help you drive sales.

  • Group of Business People Meeting About Teamwork

    Retail CRM – Knowing the Customer Patterns and Making Informed Decisions

    Online retail requires IT solutions that go above and beyond expectations of business models and processes. There are various software solutions that help businesses manage their leads. When a business obtains a lead, those leads are prospects. It is essential for management to understand the requirements of analyzing consumer behavior and how to use that data to turn prospects into actual clients or subscribers.

    When it comes to CRM, businesses must know the why, what, how, when, and where of the buying patterns in clients and consumers. Understanding consumer behavior, especially online, requires a comprehensive CRM that yields useful data by revealing customer patterns. It succeeds when it helps executives and management make informed decisions. Consumer behavior is defined by the actions involved in purchasing decisions revolving around services and goods as well as the disposal of those services and goods.

    Consumer behaviors always have a degree of variables that are unknown and unpredictable due to the sporadic behavior based on real emotions and rationale for buying goods and services. It is human nature to be volatile, and selfish sometimes. All people are consumers, and every day goods and services are bought. Not all consumers have the same tastes, and if they did, they have different reasons for those tastes. Most people adapt, adopt, and change their buying patterns every day.

    For instance, one day one person might buy one type of toothpaste brand, and another time, the same person might buy a different brand. Some people will stick to one brand that they prefer, and they may prefer it because it was what they were raised with or it might be what their friends recommended. There is one thing that all consumers have in common, and that is the fact that they fit in a certain demographic that allows businesses to target relative audiences.

    What the appropriate measures, marketing executives and business managers can understand nuances of what differentiates their business services or products in order to understand their client’s needs. Once the consumers are sorted out, a strategic develops a niche that helps consolidate their target marketing efforts in order to solidify consumer relations. This is essential in gaining an edge and competitive advantage that lets marketing staff determine what makes consumers react to the environment which they are exposed. The adage, “They do not care how much you know until they know how much you care,” rings true. With the right software, businesses can automate their marketing processes into a turnkey solution that obtains and retains customers.

  • SolutionWordPuzzle

    Retail IT Leaders – Must have software solutions for your business

    The Must-Have Software Solutions For Retailers 

    Today, the expansion of the Internet has increased the pace of global commerce in startling ways. Around the world, retailers encounter new challenges as a result of this situation. If your company expects to remain competitive in this dynamic market, you require some basic software solutions in your IT investment mix. Don’t overlook these must-have products when you plan for your retail software IT needs:

    1. Security Software

    The ever-changing landscape of viruses, malware, trojans, phishing scams, spam and other threats to website security pose a potential hazard for any business enterprise which maintains an online presence. Although some Cloud Management providers offer comprehensive security for cloud-based applications, companies still need to consider this issue carefully. Even with excellent protection for databases in the cloud, it usually makes sense to secure individual computers within a company, too. Malicious software programs and thefts online can damage a retail reputation and result in costly claims.

    2. E-Commerce Software

    Companies today require E-Commerce software that enables seamless automated online sales. The type of product you select will likely depend upon the size of your enterprise and the fulfillment procedures you maintain. Just as a single shoe size won’t fit every customer, enterprise E-Commerce software packages deserve careful evaluation. A startup with a limited budget will likely not possess the same needs as a well-recognized retailer with an established chain of B2B vendors. However, some excellent software programs today assist retailers in adding ECommerce sales to existing revenue platforms. E-Commerce software includes both tailored and custom-designed versions.

    3. CRM Software

    As the Internet has grown in importance, the variety of excellent Customer Relationship Management programs has kept pace with this expansion. Today, retail outlets can locate some exceptional packages targeted towards their particular marketing needs and preferred promotional strategies. Some companies also obtain customized CRM programs. Just as most retailers now depend upon online sales as a source of revenue, in addition to in-store business, the intelligent use of CRM marketing programs may help enhance your company’s bottom line.

    4. Retail Mobile Apps

    Companies seeking IT solutions need to consider the growing importance of retail mobile apps. The expansion of beacon technology has increased the availability of very sophisticated commercial metrics programs. Developing customized, tailored mobile apps to furnish information to in-store consumers who carry mobile devices may boost store revenues. Many of these programs work well for promoting online retail services, too.

    5. Social Media Integration Software

    Today, even retailers may benefit by maintaining smoothly functioning databases to track sales metrics and promotional campaigns. Using software programs to help integrate social media and SEO campaigns with these programs offer many enterprises an opportunity to take the best advantage of low-cost Internet marketing techniques. Many of these programs work seamlessly with compatible CRM software. Outsourcing to ensure excellent integration with legacy systems may prove helpful in some cases.

    6. ERP Software

    ERP integrates every business automation need required to operate a business of any size in a single platform. With some large players like Microsoft, SAP, Oracle playing in the space, there is a wide variety of software available that can be tailored to any enterprise need and can be installed at multiple locations. ERP software of modern times can cover all business processes ranging from end point of sales, inventory management, supplier management, commerce integration to order processing. Once your business scales up, this is the most essential and complex piece of software you must look to implement helping you control things efficiently.

    7. POS Solution

    Retailers today are trying to achieve an omni-channel approach where their consumers should be able to have a similar experience irrespective of the platform they use for purchasing the goods. It is hence more essential that those old cash registers must become compliant to organization wide Point of Sales (POS) approach of the business. Choice of this software solution is very critical and may break or make your business’ ability to interact with the consumers. It is highly recommended to use an experienced IT solutions provider to choose from plethora of options available in this space.

  • POS-Solutions

    What a retailer must look into before finalizing a POS solution?

    Retailers: Here’s What You Need to Know Before Finalizing a POS Solution 
    Point-of-sale (POS) devices and software enable a business to conduct business. While the basic requirements for a POS may be to conduct transactions, they can and should do more than that. A POS should become a vital part of your business strategy. It should enhance your day-to-day operations while helping you to conduct significantly more business than you could any other way.

    The innate problem with POS solutions is that they are not created equal. Some offer more features, while other offer too many. This can make that final decision concerning what POS to purchase into one of the most difficult ones you might ever make.

    Let’s explore some of the must-have qualities your POS might need to have before you finalize your choice.

    1. Your POS System Should align with How Your Business Works

    The first trait you should look for in a POS solution is the fact that it aligns with the way your business currently operates. It should be designed to be implemented with minimal training.

    This isn’t to say that a POS cannot offer advanced features. If your business needs these features, then it should allow them to be used optionally.

    The thing to understand is that your POS solution should only be as complicated as it needs to be for your employees and customers to interact with it.

    2. Appropriateness for your Industry

    Different POS software can be designed to be used with different industries. There are very few solutions designed to be used everywhere due to the specifics that various industries require.

    Retail POS systems, for example, should include:

    • The ability to enter custom discounts and coupons. Gift cards and other promotions should be included in this.
    • Support for product-specific details like color and weight.
    • Customer invoices for service like warranty work.
    • An implementation of a customer loyalty program. This can be in the form of rewards or discounts.

    To contrast this, hospitality industries such as restaurants need a POS that can:

    • Allow for multiple check payments.
    • Integrate some form of floor seating charts and assigned servers.
    • Produce multiple receipts for separate parties.
    • Track inventory based on ordered menu items.

    3. Is It Reliable?

    Reliability is the key when it comes to POS. Unreliable systems make for lost sales, which means that you earn less than you should.

    Ensure that your POS can communicate over the Internet for maximum reliability. Seldom should a reliable POS solution be “cut off” when it uses the Internet.

    A connection via the Internet will also help foster e-commerce sales and the like. This allows your POS to expand your ability to profit.

    Stability is another factor in the reliability of a POS. Crashes do happen, but they should be limited to less than one time per day. This becomes especially important when you have to rely upon your POS to get customers in and out of your store during busy seasons like the holidays.

    Is Your POS Solution Right For You?

    If you have even one doubt about your POS solution, then it may not be the right one for you. The wrong solution puts your sales and business at risk.

    Expert IT Consulting companies like OTS can provide you with IT solutions, retail software and POS software that meshes with the needs of your business.  OTS will help your business succeed from a technology standpoint, be that with online retail or in a more conventional sense while tying in e-commerce.

    Technology can push your business forward when you use it properly. When you’re ready to see what technology can do to increase your sales and minimize your hassles, contact us.

  • 1444313235omnichannel2

    Omnichannel – What is it and how is it shaping modern retail?

    “New Retail” Blends the Physical With the Digital Through Omichannel Strategies

    The retail landscape is swiftly shifting, and many retailers risk being swept away by the profound changes that will come to define the marketplace over the next decade. In order to compete in our increasingly globalized and digital world, retailers need to create seamless shopping experiences for their customers that permeate nearly every marketing channel. The buzzword for this new, multi-channel marketing presence is “omnichannel marketing,” and it is profoundly altering the way retailers will do business in the first half of the 21st century.

    By harnessing the power of digital technology, and tapping into the free flow of information and ideas, retailers can create omnichannel shopping experiences for their customers. But what exactly is ominichannel marketing, and how can retailers, large and small, get on the bandwagon?

    Omnichannel marketing falls under the digital concept of “New Retail,” which is a collection of strategies implemented by retailers to react to the challenges of operating in an increasingly digital world. Omichannel retail, simply put, is the blending of physical and digital retail spaces. It is a concept that allows retailers to take advantage of the strengths associated with both physical and digital retailing models.

    Through the utilization of advanced, digital tools, online retailing is upending the old, brick-and-mortar retail model. Digital retailers such as Amazon have lower fixed costs associated with their operations, allowing them to offer consumers reduced prices, compared to their physical-store competitors. Today, only 10% of retail sales are conducted online; however, the number of online shoppers is expected to explode over the coming years. Retailers who effectively harness the benefits of both physical and digital models will be most successful.

    The key to a successful omnichannel retail solution resides in advanced IT and software solutions. With the right tools, physical retailers can enhance the shopping experience of their customers by adding digital elements. Some examples of this might include “smart carts,” which can track a consumer’s behavior as they progress through a physical shopping space, or utilizing touch screens in store, so that shoppers can interact with digital information while simultaneously viewing a physical product.

    By deploying a retail infrastructure that includes advanced IT solutions, cost-effective hardware, and retail software, stores can implement omnichannel retail strategies that will allow them to outcompete those who choose a one-or-the-other approach. These solutions allow consumers to simultaneously engage with retail brands in physical stores, on websites or mobile applications, through digital catalogs, as well as through social media.

  • crm_best_practives

    CRM in Retail – Why is it becoming an absolute essential tool for success?

    You may have heard about CRM, or customer relationship management. What you don’t know is just how important it has become in the retail space. On the face of it, CRM sounds just like what a retail business should already be doing- building and managing relationships with customers.

    However, the real value of paying specific attention to the new tool of CRM software, that have made the process and workflow of actually developing those relationships much easier. As the saying goes, the best customers are the ones you already have. In retail, repeat business and loyalty matters. CRM solutions are the best way to promote that loyalty through carefully managing the experience of each customer.

    Why CRM?

    The CRM software tools now provide you ability to manage your customers, sales, orders, invoices, and products in more structured and automated fashion. Further business usage of this large CRM dataset can be achieved by analyzing and visualizing through various meaningful reports. This has brought totally new insight to various functions of marketing, product design, customer support, inventory management and even branding.

    CRM software can tap into an interconnected dataset made up of each customer’s history of interaction with the retail brand. That opens up the possibility to optimize business processes to make sure every customer has a good experience, because it’s that positive experience that encourages people to keep coming back.

    The Basics of CRM

    There are four main aspects of business that CRM tools can help unify: sales, marketing, technical support, and customer service. All of these are ways in which the business interacts directly with individual customers, so they all provide golden opportunities to leave a good impression. CRM can automate tasks like calling up customers to remind them to renew subscriptions or track a customer’s past interactions with the support team.

    That lets the business build up a picture of who its most valuable clients are, what needs motivate their customers, and which frustrating aspects of the product lead to the most calls to customer service or tech support, among other things. CRM tools allow the business to treat every customer with the familiarity of a long-time regular, and that’s the kind of approach that solidifies relationships.

    How to implement?

    Nothing matters more than figuring out how to build relationships with customers that will last, and that’s why CRM’s ability to coordinate goals and insights cross several departments is so valuable.

    CRM software tools take time to learn and implement in any organization, not because of their complexity but merely due to change management it requires across the businesses. Bringing in an experienced IT consulting firm that already know and understand CRM software can be major savings of both time and money.

  • crm-software

    CRM Software: A Boon for Every Business

    Maintaining healthy customer relationship is probably one of the hardest tasks for a business enterprise. However, the business cannot overrule the same and that is when crm software comes in handy.

    The term crm is an abbreviation for customer relationship management and this particular software is gaining popularity by the day. CRM Software does many things and one of the most important jobs is to maintain and keep a track of the contact details of the business clients and customers. It is needless to point out that this software is much faster and convenient to use when compared to conventional methods of customer relationship management. The software options available today are quite advanced in nature and are equipped with the latest features for enhanced efficiency.

    Any and every department of an organization can benefit from crm software as it is developed and designed in a manner that it can synchronize with all the areas and make tasks such as sharing and collaborating much simpler and easier than before. The main purpose of using this software is that it enables the organization to store important data such as invoices, customer contact details all in one place so that they can be accessed when required. As discussed earlier that this software has many latest and amazing features. One such feature includes sending customized emails to different set of customers.

    It has to be observed that in conventional method of customer relationship management it is indeed very difficult to classify the customers into groups and deal with them accordingly. However in crm software it is very much possible and thus marketing of goods and services can be carried out in an efficient manner. One of the major advantages of this software is that it saves a lot of time and money plus it also increases the productivity and profits of the business. There are many options available in the market when it comes to customer relationship software.

    In order to choose the right one it is essential for a business to understand its requirements and then select the software package. Some of the points to keep in mind are discussed further. The first things to note while choosing this software are its usability and level of integration. Both the points must be fulfilled as otherwise the purchase would not yield expected results. This software can be of great help if used in the right manner.

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    Microsoft Dynamics CRM-Dynamic in Every Sense

    Microsoft dynamics CRM happens to be customer relationship management software that does many amazing things for its user. Relationship with a customer is very crucial for a seller and this software only helps to make things better.On-Demand_Dynamics_CRM_Customer_Relationship_Management_91400_i0

    An application from a renowned name such as Microsoft is measured on parameters more than one. Microsoft dynamics CRM was launched in the year 2003 and it has exceeded expectations since then. This software can be regarded as many things like it is a business solution for the firms as it helps in driving the sales productivity via campaign management and social insights on the cloud or on premises.

    It has to be noted that the main focus of Microsoft dynamics CRM lies on marketing, sales and help desk sectors. Many advantages can be associated with this software from the house of Microsoft and some of them are listed further. CRM is an application that can be used via all the internet browsers and of course Outlook. One of the good things about this software is that it brings together Outlook in a single interface so that all the CRM processes can be accessed at one time. It also helps in managing emails.

    As mentioned earlier, crm can be accessed via internet browsers and is also available as mobile application which makes it more profitable because it can be accessed from anywhere and everywhere. Microsoft dynamics CRM is quite profitable in the sense that it helps in reducing the overall processing expenses by its simple tools such as workflows, enable forms and reports. The requirement to custom code is also quite minimal when it comes to Microsoft dynamics CRM and data maintenance is also very much simplified.

    This particular software has been updated several times over the years and its latest version arrived in the market in the month of September 2014 by the name of Microsoft Dynamics CRM 2015. It is a good thing to note that with every new version Microsoft has made sure to update the application and make it even more effective and user friendly. As per the sources the latest version of the software has around 40,000 customers. Keeping a track of the overall sales of goods and services has been simplified with crm and so has the process of maintaining customer relationship. Each and every company, big or small can definitely benefit from this particular software and thus it has been gaining a lot of publicity and popularity.

  • How CRM Software Solutions Can Help Your Marketing Team

    Today businesses are increasingly accepting the importance of customer relationship management. In fact, many businesses are dealing that this is more than just a tool. It is an effective way of doing business that has multifaceted advantages. Today the multitude of CRM software solutions have made this even more accessible.

    CRM software solutions are especially suited for marketing purposes. They can be easily implemented and are guaranteed to make processes more efficient and effective. Some of the advantages one can get from these solutions are:

     Streamlined systems: CRM software solots-crmutions are a comprehensive system of business and marketing functions that consolidate various functions of a business. One of the purposes of these solutions is streamlining of existing functions by eradicating any duplication or wastage. It emphasises on automation. Processes are rationalised and wasteful procedures are eliminated.

    Centralised access: CRM Software solutions stores all information and entries in a centralised location, which can be easily accessed from any point. For instance, a sales rep can now have access to vast data in a matter of minutes. Moreover, this data has been vetted and verified, making it extremely reliable and fool-proof. Hence, one can now save valuable time and guarantee a quick response.

    Better tracking: CRM software solutions keep a track of employee performance. This helps business owners in tracking employee performances and schedules. Apart from judging their overall work progress, this also helps in the proper allocation of resources. You can now identify areas which need more attention or help to divert resources when someone is ill.

    Enhanced customer experience: CRM Software solutions are ultimately geared to enhance customer experience. It consolidates all relevant information in one place, from past sales rep feedbacks to costumer surveys. All this helps in gauging customer experience, which can then be utilised to develop policies that are more customer friendly.

    Targeted campaigns: With consolidated information at hand, one can develop targeted campaigns that are extremely effective. CRM software solutions make both information gathering and retrieval easy and fast. Not just that, this information is more likely to be error free. This further allows the planners to develop better campaigns.