Category Archives: E-Commerce Solutions

  • How to be a better startup founder in 2017?

    How to be a better startup founder in 2017?

    “How can I be the best startup founder I can be?”

    It’s a question every entrepreneur has asked themselves at one time or another. Unfortunately, it seems like every technique to improve your business either takes a lot of time or money (or both).

    Thankfully, there are many steps you can take to be a better entrepreneur in 2017; if you apply the following tips appropriately, we’re sure that your start up will really start up.

    Knowing Yourself: The Theory of Constraints

    There are no shortage of books that claim to teach you the “right mindset” for entrepreneurs. Many of them focus on positive thinking and growth mentality, which is a good place to start, but to be truly successful, you’re going to need to be honest (and occasional harsh) with yourself.

    If you’ve ever worked in manufacturing or production, you’re probably familiar with the idea of the Theory of Constraints (sometimes referred to as the “TOC”). Essentially, TOC is bottom-up approach to improvement in which you outline every single step of the manufacturing process, with the goal of finding the proverbial “weakest link”.

    This theory can apply to your personal life, too. Take a personal inventory of your traits as an entrepreneur. For the sake of explanation, let’s say that you have realized that you have the following problems:

    • Wasting too much time on social media or other “time-wasting” technology
    • Taking too long to respond to emails and messages
    • Having problems with employee retention

    We don’t know about you, but we’d definitely choose “employee retention” as the most serious issue, and therefore, the first one you should work on. By slowly rooting out your…shall we say “lesser qualities” one by one, you can efficiently and quickly improve your skills as a startup owner in 2017.

    Harnessing SEO and Knowing Your Competition

    As the owner of any sort of business, you need to know what makes your product or company unique. What are you giving your customers that your competition isn’t (or can’t)? This means it’s crucial to have a thorough understanding of the other businesses that are competing for your customers.

    These days, one of the easiest ways to do this is by checking out their website and social media presence. If you want to dig even deeper, you should do a Google search for “(your line of business) in (your area)”. See which websites pop up before yours on a simple search–those top few results are your fiercest competition.

    It’s an unfortunate truth of business these days that if you’re not in the first page of Google results for your kind of business, you’re invisible. If you want to fight your way to the top of Google, you should start researching SEO techniques.

    SEO (Search Engine Optimization) refers to an ever-changing series of techniques ranging from content to website organization, link-building, and more. With the necessary SEO knowledge and application of a few techniques, it won’t take you long to start making your way up the search engine ladder.

    If that all sounds a little complicated, we understand. We recommend Red Evolution’s excellent guide for entrepreneurs and development professionals who are new to the world of SEO.

    Growth Hacking and Bootstrapping

    If you’re an entrepreneur, or you work in development, you’re probably familiar with the term “bootstrapping”. It’s a term that refers to self-funded businesses. Although it’s really difficult to fund a business by yourself, every entrepreneur can learn from the mindset of successful, bootstrapped businesses, including:

    • Promoting maximum efficiency in the workplace
    • Keeping expenses as low and as lean as humanly possible
    • Putting in extra hours as the boss or manager to minimize payroll

    The last 2017-centered technique we’ll examine today is “growth hacking“. It’s not as complicated as it might sound–rather, growth hacking is a catch-all term for low-cost internet marketing strategies. A few of these include setting up automatic social media posts or inbound drip email campaigns.

    Although there’s no “one-size-fits-all” strategy for business success, with the right mindset, research, and techniques, you’ll make 2017 your business’s year!

  • Agile Scrum Development

    How to use Agile & Scrum to develop software efficiently?

    Development of computer technology and its advancement is the best event that ever happened to our society. It becomes useful and functions with the use of computer software and also with small devices. Life has eventually become easier and better. Appropriate software should be developed for best results. The software is a program that is run on a computer. It instructs the computer to perform specific tasks. This article will give you an insight of how to carry out the activity by the use of Agile & Scrum.


    Agile development refers to classifying procedures that are depending on their iterative growth to enhance software development. Agile development processes should be within the set Manifesto. The solutions and necessities develop if the self-organizing team collaborate with the cross functional team. The methods advocate for a management process that aid in the following;
    • Frequent examination and adaptation.
    • A qualified and well-supported teamwork by the leaders.
    • Accountability and self-planning.
    • Best engineering practices with the aim of delivering quality software.
    • A business model capable of fulfilling the customers’ needs and the goals of the organization.


    It is a set procedure that is used in the development of software. The framework involves a lightweight process that is used in development. A particular set of tasks is done as directed to have consistency with the framework. Development cycles known as Sprints are required in the context process while pair programming requires XP framework. The process involves little work. It saves a lot of time.

    Specific notions and tasks such as time boxes, responsibility, and artifacts differentiate it from other procedures. Complicated software and product growth use it for management by practicing increment and iteration. Time is saved, and productivity is increased remarkably. Organizations can smoothly adjust to the ever changing demands. This creates a product that helps in accomplishing the actual business goals.

    Advantages to the firm
    • Deliverables increase in quality.
    • Adapt well to change.
    • Estimates provided are better and less time is used to create them.
    • More control of the project program and state.

    You must comprehend the following significant terms used for you to understand how to develop software efficiently;
    1. Team.
    This consists of database people, developers, product owner, support people, master, and a tester. They work together relatively and at intervals to create and apply the features.

    2. Sprint.
    The duration in which the work should be completed and presented for review or deployment is called Sprint. It lies between 2-4 weeks in most cases.

    3. Product Owner.
    The primary stakeholder of the developed application is the product owner. He or she is responsible for customer clarification. The team should be able to access the product owner whenever they need him.

    4. Master.
    The master coordinates the team and ensures that they produce and progress efficiently.

    5. User Story.
    The necessities implemented are called user story. They appear in the form of a short paragraph.

    6. Epics.
    The unspecified user stories reserved for the future are called Epics.

    7. Product Backlog.
    User stories get stored in a place called Product Backlog that is managed by the owner.

    8. Sprint Backlog.
    All the collected user stories that are worked on by the team at a particular sprint are known as Sprint Backlog.

    9. Story Points.
    Story points quantify and show the complication in the user story. The complexity gets presented as small, medium, or high.

    10. Burn Down Chart.
    It tracks the everyday work of the team to determine whether the progress towards completion of the user stories is achievable within a particular sprint.

    11. Velocity.
    The total of all story points stored by the team within a particular sprint is known as speed. It helps in judging the team’s efforts.


    Software development is as follows:

    a) Plan for a meeting
    The team gathers for a meeting. The product owner chooses a user story according to priority. They size the story based on its complexity after discussing it.

    b) Implementing of Sprint Tasks
    The team works on the user story until it is finished.

    c) Daily Meetings.
    The team should meet daily for at least 15 minutes to articulate on what each member did yesterday, plans for today, and any barriers available.

    d) Meeting to Review.
    The team member should come together to demonstrate the applied user stories to the owner after every sprint.

    e) Retrospective Meeting.
    The meeting is held by the team after every sprint to brainstorm on what went on smoothly, the rough times, learned lessons, and actions to take on specific items.


    The above methodologies may be difficult for some people at the beginning. Your application will start growing if you have enough practice and sufficient resources. Allocating the team members for self-study and presenting their findings every day offers an excellent platform for knowledge and skill enhancement on this development.

  • Agile Scrum Development

    What key roles are necessary in agile scrum development?

    What key roles are necessary in agile scrum development

    Agile scrum development methods are an alternative to stage-gate project management, including software application projects. Stage-gate methods of management depend on project managers delivering artifacts that record a completed task. A list of required artifacts for each stage is established, usually by a PMO, that needs to be created, reviewed, and approved before the next stage of the project’s life-cycle can be started. A change to the project must be submitted via a project change request or PCR. Changes are strongly discouraged and take a long time to approve.

    The agile scrum development approach assumes that changes will occur during the product’s life-cycle and are welcomed as long as they improve the customer experience. In other words, what the end customer wants and needs will change over time as they get to interact in phases (or releases) with the solution. Agile scrum development teams start working with a product owner, or user representative, as early as possible, to determine what is called the minimum viable product or MVP. The MVP is an understanding with the product owner of the minimum functionality required to do something useful and from which incremental development, or releases, will proceed until the full set of requirements is delivered. Scrum teams are made up of five to seven members, with role flexibility in mind. Work is done in “sprints” lasting three to five weeks, at the end of which there should be a fully tested product with additional functionality.

    There are only three key roles in a scrum team: product owner, developer/tester, and ScrumMaster.

    Product Owner

    The product owner represents the product users and their vision of what the product functionality is to be. One way they convey this vision to the agile scrum development team is through product backlog “grooming” meetings, or prioritizing features list (a.k.a. user stories) for the product. A product owner delivers a solid understanding of users, the business competition for those customers, and a product roadmap with a vision for the future. Product owners must collaborate and compromise, since it’s the scrum team who selects from the backlog priorities the amount of work they commit to during each sprint, trusting that they know best what they are capable of. In return for that commitment, the product owner makes a reciprocal commitment of not coming up with new requirements during a sprint. Requirements are allowed to change (and change is encouraged) but only outside the sprint.

    An individual in the product owner’s role is expected to be actively engaged with the scrum team, be business savvy, and skilled in communicating different messages to different people, internal and external to his organization, sponsors and stakeholders of the project at any given time.


    In non-agile, traditional software development, a programmer’s role (Developer) is sharply separated from a tester’s role (Quality Assurance). In agile scrum development teams where members are encouraged to be flexible and knowledgeable with many tasks, at any given time, if necessary to meet the sprint commitments, everybody works together to improve and build quality into the product. Developer’s don’t program and hand-out their work to be tested. Tester’s don’t just run test scripts, identify defects, and log them for fixing. They work and complement each other and roles may rotate sprint by sprint, per each member’s strengths, weaknesses, and desire to learn new things. It will be difficult for individuals to meet the acceptance criteria of what they are developing and consider a story “done” without early-on tester collaboration and tester’s won’t be effective without immersing themselves and understanding the developer’s work. There are no set/fast rules, it goes down to team working agreements per sprint.


    ScrumMasters serve as mentors and champions of the scrum way of doing things. They also organize meetings associated with it such as sprint planning, backlog grooming with the product owner, stand-up meetings, reviews, and retrospectives. The ScrumMaster role is similar to the traditional project manager but without complicated process and procedures to follow. ScrumMasters are flexible and ideally can take any scrum role to complete a task required to move the sprint forward.


    Agile scrum development team roles must be assigned wisely to individuals. Look for members cultural fit and acceptance of their responsibility in the sprint. Let the team come up with their own working agreement decisions and trust their daily procedures for communication and collaboration.

    Click to hire dedicated agile scrum development team

  • Digital Strategies for Business

    10 trends that will dominate digital strategies of businesses

    Nowadays, almost everything around us is technology-based. From home appliances to office equipment, we are surrounded by items, which didn’t use to exist in the past. On top of that, all these things are fast changing. The typewriters you were amazed at recently can now only be seen in museums. Today, it’s all about keyboard and touch pad.

    Digital transformation has been so swift that you will never notice just about everything you do can now is done in just one touch. Sophistication is now the name of the game. Whatever is termed “Hi-Tech” will always be in business. This is why there is a growing trend for business in relation to digital-innovation.

    Hi-tech innovations have made businesses both producers and consumers. Businesses innovate something for businesses to use. Nonetheless, consumers will still remain the king. Consequently, digital marketers and entrepreneurs are forced to react to such changes.

    Today, we will go over the 10 trends that will dominate digital-strategies of business. Let’s get started!

    1. Intelligent Personal Assistant

    Personal assistant technology such as Amazon Echo, Alexa Voice System, Google Home, and Apple’s Siri has become popular and affordable. Expect to see new brands and new players in the market for this segment and making an impact for digital strategies in business.

    2. Chatbots

    The rise of chatbots has been very significant. Recently, Facebook, Twitter, and Google started their own experiment to enable chatbots in their messaging platforms. In business, this technology is a gem, and many companies recognize the importance of connecting with their customers through live chat support.

    However, employing a number of people to work for this alone may not be that efficient. Through chatbots, companies may get their people to focus on other work. Instead of employing real people to operate the platform, companies may use chatbots.

    3. Artificial Intelligence

    Artificial intelligence used to be just a concept in some old sci-fi films and today, it’s a reality. Google’s search engine is one good example. With the help of AI’s such as RankBrain and Knowledge Graph, your queries are answered the way it’s provided by human intelligence.

    4. The Internet of Things

    The internet of things or IoT is beginning to take shape today. The internet is no longer a place to connect to people; it can now also connect people to things and things to things. The most common example is augmented reality (AR) and virtual reality (VR).

    5. Mobile Devices

    The number of mobile device users is overtaking the number of desktop and laptop users. As a result, many companies are beginning to react to this trend. They start creating their own mobile-friendly sites and apps to keep up with such changes.

    6. Cloud-Services

    The rise of cloud-services has been phenomenal. A few years ago, Dropbox and Google Drive were the only popular means to store files in the cloud. Today, there are a lot of cloud-services that provide many features other than just storage. What used to work only in your local device can now work in the cloud.

    7. Social Media Branding

    Branding strategies have evolved from the mass media to social media. Before, it was what the content that could tell people and what a brand is. Today, it is the people that can create content to determine the branding.

    8. Productivity Apps

    Productivity apps have become widespread in the past few years. However, most platforms that have been developed are intended for office tasks, especially when it involves working with computers.

    On the other hand, there is a growing trend toward going beyond the confine of office work. We can now see productivity apps being synced into POS and other non-corporate services where Uber App is a great example.

    9. Business Analytics

    Business analytics is becoming more dependent on software technology. Data is no longer generated manually. With the help of other related platforms such as customer service management (CRM), it is now easier to gather and distribute accurate data in real time.

    10. Ecommerce

    Ecommerce sites have proven itself to be resilient and viable. Amidst changes in the internet landscape, online shops continue to flourish and even dominate the internet economy.


    Technology will continue to evolve, but nobody knows up to what level it will reach. The only thing we know is that technology will always give us surprises. The above innovations and trends will determine the direction of the market. This will further accelerate the race to produce the most sophisticated technology in the immediate future.

  • Agile Software Development

    Why is agile software development important?

    Why is agile software development important

    Agile software development solutions evolve through self-organized teams. It encourages fast and flexible changes through adaptive planning. While other methodologies have their proponents, there’s little doubt in any Agile software development shop that this method works well. To understand why agile project management is important, you only need to look at the rewards it provides.

    Scrum and Sprints

    In Agile, a sprint is a fixed time period where certain goals are met. At each sprint, your team and often the client will meet to discuss what’s to be accomplished and what criteria need to be observed.

    Scrum agile methodology is the repeatable framework. A scrum team consists of cross-functional members, a Scrum Master or project leader, and a product owner, or person representing the client or stakeholder. All work together on sprint completion. Scrum principles allow your team to work on various features in shorter sprints as requirements emerge, rather than following a sequential process that can easily be derailed if long phases of work have to be rolled back.

    The Benefits of Agile

    Since agile software development is iterative in nature, features are delivered in increments, so that testing, approval, and revenue can be realized early and continue with project development.

    One of the key benefits of agile software development comes from integration of testing throughout the development cycle. Regular, specific testing during all phases ensures that quality issues are more likely to be identified, and allows time for corrections. Meeting quality standards at each increment also ensures that the finished product will meet your customer’s requirements.

    Agile principles encourage user involvement and a cooperative approach. This allows stakeholders to monitor progress and examine the product for assurances that your are satisfying expectations.

    Lower Risk
    Incremental testing, user involvement, and releases make it easier to identify issues. Any changes can be captured and dealt with at any early stage of development. This drastically lowers the risk that the final product will not meet requirements.

    In many other approaches to development, significant changes can result in overhauls of planning, funding, and specifications that delay progress or inflate costs. With agile project management, change is an expected part of the process. Requirements evolve as the product evolves. Transparency and incremental progress allow your clients to make timely decisions.

    Cost Effective
    Establishing adaptive policies within fixed time frames make it easier to stand by fixed budgets. Variation comes iteratively in the evolution of the product, and does not impact cost. The agile philosophy of early release of features also means the competitive edge of faster time-to-market.

    Customer Engagement
    Direct involvement of stakeholders or their representatives, along with the level of visibility into progress and response to change, creates a better relationship between your business and the client. This leads to greater customer engagement with the process and greater likelihood they will consult you on future projects.

    Better Environment
    Agile software development methods provide a better experience for software developers. Rather than dwelling on specifications and long-term planning, teams get together regularly to discuss issues and progress with each sprint. The team can make decisions and explore options on their own. This provides you more motivated and focused teams.


    Kanban agile methodology is more loosely structured than Scrum. It works as a model introducing change as incremental improvements. In Kanban, work is planned on a visual board as states which every work item must go through. This generally includes In Progress, Testing, Ready for Release, and Released columns. Variation may be allowed through horizontal pipes, or “swim lanes”, but Kanban is focused primarily on managing work in progress.

    Scrum vs Kanban

    You won’t find it difficult to introduce Kanban to any Agile project. Scrum agile methodology offers a tighter structure for more focus, control, and direction where these things may be lacking and development is off track. But if there are already efficient, productive processes in place, Kanban agile methodology can improve your process over time without requiring any radical change.

    Some critics of agile point out that it is less predictable, and teams and product owners don’t always mesh productively. Collaboration is essential to success. Where that’s the case, the possible benefits of agile software development make it an important strategy you should consider.

    Contact for Agile Software Development

  • Digital Transformation with OTS

    How are digital initiatives shaping CIO strategies of tomorrow?

    Over the next few years, the primary focus for organizations will be on digital transformation. Business leaders now recognize that they must provide agility, scalability, and innovation to be competitive in a digital environment.

    The burden that falls to you as CIO is to provide more capabilities and performance. At the same time, you’re required to provide maximum resource availability to satisfy both business and consumers. Driving a digital transformation at the same time can be a challenge.

    To achieve this transformation you’ll the inclusion of IT in business strategy not just as a service provider, but an essential stakeholder. CEOs and business owners may have to make additional sacrifices and commitments to see that you can realize this transformation efficiently. This includes enterprise-wide collaboration on some or all of the following digital initiatives.

    Focused approach

    Given your challenges in integrating automated systems, IT is not as flexible as other business operations. It’s difficult to introduce innovation to an accepted infrastructure that’s in almost constant use due to the internet and mobile apps. But transformation requires agility.

    As more leaders recognize the digital demands of future business activity, you should be finding increased funding and more support. You must learn to foster a prioritized vision for your IT objectives, where even demands like security and data management take a second place to focus on development and integration.

    Digital revenue

    More third-party application are becoming available, so that it’s more difficult for companies to find alternative that provide genuine benefits over the competition. Technology itself is becoming more interconnected, such as self-driving cars and Wi-Fi enabled smart appliances. You must adapt to a more complex way of doing business.

    Companies are beginning to place emphasis on technical partnerships and mobile apps to provide marketability. Your deliverables must embrace popular mobile devices and an increasing number of open-source platforms. Integrating with wider and already accepted technologies provides your company new revenue streams that differ from traditional ideas of product marketing.

    Data Governance

    In the era of big data and cloud-based business analytics, information has become one of the most valuable assets at any company. Using data to maximize profits and improve efficiency is an important aspect of your role in the foreseeable future. As the volume of data grows, you will look for more automated approaches to business intelligence.

    A CIO may see analytics as a key asset of future business, but many stakeholders are not convinced of the value in investing more heavily. Data mismanagement has led to outdated or lower quality data yielding inaccurate results. Future benefits from analytics will require that you implement a data governance framework, and get top executives engaged in data-driven decision making.


    Digital initiatives are likely to fail as business grows due to a lack of collaboration and effective integration. Digital transformation tends to be seen as simply a series of your specialized projects. Businesses that aren’t open to digital integration across the enterprise won’t have a clear picture of how you transform internal processes. Sales, marketing, HR, and other departments tend to compete for resources that detract from overall development. This is especially true if certain parties favor outsourcing or third-parry solutions rather than internal transformation.

    You may find it difficult to architect a program of digital transformation without the consensus and participation of management as a whole. You must convince the various stakeholders to participate and collaborate in a mutual solution that benefits the whole organization. Digital transformation can be seen as an ongoing IT function where specific ideas are married to your technical knowledge.

    Speed, quality, and innovation

    Until recently, you may have been reluctant to take up an equal partnership in upgrades that only benefit other interests. Other departments may have no grasp of the time, money, and effort required in your software development projects. But in the near future all business partners will be open to innovation in pursuit of the common goals of quality results and fast delivery.

    The Agile methodology works well not only in software development, but progress in other technical projects. Many companies are slow to deploy these principles, or to fully benefit from them, for fear that you might produce changes too rapidly to adjust to. But those companies that don’t embrace and adapt to rapid change are likely to fall behind. Transformation in the future needs to focus on not just your defined requirements, but speed of integration.

    Most managers feel that IT should play a more pivotal role in business strategies, but few IT leaders are influencers today. In the future, however, you will find that more key executives will understand that you provides not just a core service, but the impetus and leadership for essential technical progress.

  • Taking offline retail to online

    From Offline to Online Retail – Step by Step Guide to Transition

    Congratulations on making a wise business decision. It might be a bit intimidating at first to imagine taking your company online. You may not be sure where to start. Take a deep breath and figure out first how you will market your products online. Obtaining a domain name and creating a website is probably one of the most important things you will do to establish your company’s presence on the Internet. Before you do this, you definitely need to analyze your current operations by asking the following questions:

    1) What part of your business can be done online?
    2) How are the customers obtaining your products now?
    3) What shipping procedures do you have in place now?
    4) How are you tracking customer sales and repeat customers?

    Once you answered those questions, you need to draw up a plan that will enhance your online presence so potential customers can reach you.

    Step One: Know Your Current Operations and Status

    You’re probably already analyzed the potential benefits of going online with your business. It is definitely good to go over these benefits and decide if you are going to open up your own online store or piggyback on a known site to see if your product sells well online.

    Step Two: Decide What Products You Want to Sell Online and Have A Way to Ship Them Quickly

    An important component to retail e-commerce development is to have an understanding what products sell better online compared to products that don’t sell as well online. You need to also understand how your products will be shipped. Quick and efficient delivery wins customers.

    Step Three: Decide on Images and Content for Your Website

    Content is king, but images are important too. Your company’s reputation is on the line. Present a poor impression online and your reputation is toast. This is an important element in retail e-commerce development.

    Step Four: Getting to the Nuts and Bolts of Your Online Presence

    Laying a good foundation is essential to your business. To efficiently run an ecommerce store, you need the right e-commerce software. Decide now to build a website that has a stable domain name, a good platform and unique web designs that will boost your web traffic. The right e-commerce software can help you analyze your target audience, understand your products’ selling points and help you drive sales.

  • Group of Business People Meeting About Teamwork

    Retail CRM – Knowing the Customer Patterns and Making Informed Decisions

    Online retail requires IT solutions that go above and beyond expectations of business models and processes. There are various software solutions that help businesses manage their leads. When a business obtains a lead, those leads are prospects. It is essential for management to understand the requirements of analyzing consumer behavior and how to use that data to turn prospects into actual clients or subscribers.

    When it comes to CRM, businesses must know the why, what, how, when, and where of the buying patterns in clients and consumers. Understanding consumer behavior, especially online, requires a comprehensive CRM that yields useful data by revealing customer patterns. It succeeds when it helps executives and management make informed decisions. Consumer behavior is defined by the actions involved in purchasing decisions revolving around services and goods as well as the disposal of those services and goods.

    Consumer behaviors always have a degree of variables that are unknown and unpredictable due to the sporadic behavior based on real emotions and rationale for buying goods and services. It is human nature to be volatile, and selfish sometimes. All people are consumers, and every day goods and services are bought. Not all consumers have the same tastes, and if they did, they have different reasons for those tastes. Most people adapt, adopt, and change their buying patterns every day.

    For instance, one day one person might buy one type of toothpaste brand, and another time, the same person might buy a different brand. Some people will stick to one brand that they prefer, and they may prefer it because it was what they were raised with or it might be what their friends recommended. There is one thing that all consumers have in common, and that is the fact that they fit in a certain demographic that allows businesses to target relative audiences.

    What the appropriate measures, marketing executives and business managers can understand nuances of what differentiates their business services or products in order to understand their client’s needs. Once the consumers are sorted out, a strategic develops a niche that helps consolidate their target marketing efforts in order to solidify consumer relations. This is essential in gaining an edge and competitive advantage that lets marketing staff determine what makes consumers react to the environment which they are exposed. The adage, “They do not care how much you know until they know how much you care,” rings true. With the right software, businesses can automate their marketing processes into a turnkey solution that obtains and retains customers.

  • SolutionWordPuzzle

    Retail IT Leaders – Must have software solutions for your business

    The Must-Have Software Solutions For Retailers 

    Today, the expansion of the Internet has increased the pace of global commerce in startling ways. Around the world, retailers encounter new challenges as a result of this situation. If your company expects to remain competitive in this dynamic market, you require some basic software solutions in your IT investment mix. Don’t overlook these must-have products when you plan for your retail software IT needs:

    1. Security Software

    The ever-changing landscape of viruses, malware, trojans, phishing scams, spam and other threats to website security pose a potential hazard for any business enterprise which maintains an online presence. Although some Cloud Management providers offer comprehensive security for cloud-based applications, companies still need to consider this issue carefully. Even with excellent protection for databases in the cloud, it usually makes sense to secure individual computers within a company, too. Malicious software programs and thefts online can damage a retail reputation and result in costly claims.

    2. E-Commerce Software

    Companies today require E-Commerce software that enables seamless automated online sales. The type of product you select will likely depend upon the size of your enterprise and the fulfillment procedures you maintain. Just as a single shoe size won’t fit every customer, enterprise E-Commerce software packages deserve careful evaluation. A startup with a limited budget will likely not possess the same needs as a well-recognized retailer with an established chain of B2B vendors. However, some excellent software programs today assist retailers in adding ECommerce sales to existing revenue platforms. E-Commerce software includes both tailored and custom-designed versions.

    3. CRM Software

    As the Internet has grown in importance, the variety of excellent Customer Relationship Management programs has kept pace with this expansion. Today, retail outlets can locate some exceptional packages targeted towards their particular marketing needs and preferred promotional strategies. Some companies also obtain customized CRM programs. Just as most retailers now depend upon online sales as a source of revenue, in addition to in-store business, the intelligent use of CRM marketing programs may help enhance your company’s bottom line.

    4. Retail Mobile Apps

    Companies seeking IT solutions need to consider the growing importance of retail mobile apps. The expansion of beacon technology has increased the availability of very sophisticated commercial metrics programs. Developing customized, tailored mobile apps to furnish information to in-store consumers who carry mobile devices may boost store revenues. Many of these programs work well for promoting online retail services, too.

    5. Social Media Integration Software

    Today, even retailers may benefit by maintaining smoothly functioning databases to track sales metrics and promotional campaigns. Using software programs to help integrate social media and SEO campaigns with these programs offer many enterprises an opportunity to take the best advantage of low-cost Internet marketing techniques. Many of these programs work seamlessly with compatible CRM software. Outsourcing to ensure excellent integration with legacy systems may prove helpful in some cases.

    6. ERP Software

    ERP integrates every business automation need required to operate a business of any size in a single platform. With some large players like Microsoft, SAP, Oracle playing in the space, there is a wide variety of software available that can be tailored to any enterprise need and can be installed at multiple locations. ERP software of modern times can cover all business processes ranging from end point of sales, inventory management, supplier management, commerce integration to order processing. Once your business scales up, this is the most essential and complex piece of software you must look to implement helping you control things efficiently.

    7. POS Solution

    Retailers today are trying to achieve an omni-channel approach where their consumers should be able to have a similar experience irrespective of the platform they use for purchasing the goods. It is hence more essential that those old cash registers must become compliant to organization wide Point of Sales (POS) approach of the business. Choice of this software solution is very critical and may break or make your business’ ability to interact with the consumers. It is highly recommended to use an experienced IT solutions provider to choose from plethora of options available in this space.

  • mshopping_1960x980

    Retail – How a well thought mobile app strategy helps modern retailers

    Retailers: Use A Careful Mobile App Strategy 
    Today a well thought out mobile app strategy enables retailers to compete more successfully for both in-store and online revenues. These useful tools promise to help some brick-and-mortar companies reverse years of gradual losses to ECommercecompetitors. How do Mobile Apps enter into modern retail marketing? What features should these software applications include? What strategies should businesses employ in implementing them more effectively?

    A New Retail Landscape

    Every year, an increasing number of shoppers head to malls and grocery stores carrying sophisticated mobile devices. A growing segment of these consumers use their iOs Apps, Android Apps, Windows Apps and more to seek out bargains. They may visit stores specifically to find certain products stocked there that they have identified via an Internet search. Additionally, a rising percentage of outlets today use wireless beacon technology to draw visitors into the store and promote products known to interest them. Visitors may gravitate to items offering coupon discounts or special promotions, for instance. Retailers who fail to take advantage of these technological innovations risk losing market shares to more aggressive, technically-savvy competitors.

    Custom Design Mobile Apps

    By seeking custom-designed retail apps, often developed with the assistance of IT Consultants, retailers obtain the ability to tap into this attractive Mobile ECommercemarketplace. Many larger stores already maintain 24/7 Online Retail operations. A well-designed tailored retail app helps your store complement and enhance these sales efforts. You can use Software Solutions that provide you with convenient tailored management platforms to track marketing and promotional campaigns campaigns very cost-effectively.

    Some Strategies

    Before making a significant investment in Retail Software, managers should consider consulting with knowledgeable IT professionals to fully explore all the available IT Solutions that might contribute to promotional efforts. Strategies for implementing retail apps vary widely sometimes, depending on your company’s marketplace, resources and staffing expertise. For example, some retailers hire IT consultants to manage retail applications for them, other companies perform this function completely in-house. You may wish to consult with an IT firm in order to gain a better appreciation of all of your potential options and marketing strategies. IT consulting holds value.

    A New Era in Retailing

    The popularity of Bluetooth-equipped devices, “smart” phones and wearable technology suggest that high tech Mobile Commerce will remain significant for retail stores far into the future. With so many exciting new ways to inform shoppers about sales and pertinent product information, retailers find information technology an increasingly productive way to convert store visitors into customers.

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    Retail Ecommerce – Which is the right platform for you?

    Before choosing an ecommerce solution, you have to know what you need from one. 

    Retail Ecommerce – Which is the right platform for you?

    There are literally hundreds of ecommerce platforms and options available. Making a choice can seem daunting, and making the wrong choice can cost you more than money. Before finding the ecommerce solution that’s right for you, it helps to know what you need an ecommerce solution for.

    • What are you selling? Is it items, a service, or both?
    • Are your products digital or physical?
    • What’s in your inventory?
    • Do you already have a website?
    • Do you need to set up a new one
    • Is your site centered on your shopping cart?

    Answering these and other questions will help you to narrow your choices. There are ecommerce solutions that,

    • Favor one type of selling platform over others
    • Only allow for specific forms of payments
    • Work well as software or plugins to existing platforms
    • Exist as their own full-service platforms

    So look out for the ones that promise to do what you need them to do.

    The Size of Your Business

    The size of your business has a lot to do with the kinds and brands of platforms your company should consider. For example, an enterprise solution like the WebSphere Commerce Suite (WCS) is ideal for retail businesses that routinely spend several millions in operating costs.

    Such solutions come with high costs for testing and implementation. At the same time, such an expensive solution comes with far more by way of features, flexibility, and complexity.

    By contrast, a small business, startup, or single owner business can benefit from smaller options such as Zen Cart, Opencart, and various “eshops,” like Shopify. These solutions are easy to set up, and can cost as little as nothing to only a few dollars to implement. However, they lack features, and aren’t built for handling large volume business.

    Examples of high cost, high-end ecommerce solutions:

    • IBM WebSphere Commerce Suite (WCS)
    • Oracle (ATG)
    • Intershop
    • Demandware
    • SAP Hybris
    • Netsuite

    Larger businesses should look to these as examples of what they’re looking for.

    Examples of low cost ecommerce solutions:

    • Magento
    • Virtuemart
    • Drupal
    • Prestashop
    • Opencart
    • ZenCart
    • WooCommerce

    New business and businesses with low volume sales should see what these lower tier options offer.

    How Much Control Do You Want?

    Some ecommerce solutions will allow you to create a storefront from which you can sell your products or services. These hosted solutions are ideal if you don’t want to handle all the minutiae of site upkeep and backend manipulation.

    Examples of hosted ecommerce solutions:

    • Shopify
    • Volusion
    • BigCommerce

    Businesses that don’t mind hosting on third party services and at times giving away pat of earnings should see these options.

    These services also offer self-hosted and unbranded services. So they’re nice for those with a business that has potential for further growth. However, when your shopping platform is hosted on another’s service, it’s subject to another’s rules.

    Hosting your own

    On the other hand, if you host your ecommerce site yourself, you have absolute control over it. What you may not realize is that control comes with a tremendous amount of responsibility. It’s on you to keep the site updated, keep the content fresh, source images, and deal with any technical problems.

    This isn’t such a big deal when you’re working with a handful of SKUs and a narrowly defined business. It becomes a large endeavor if you’re trying to move hundreds of items.

    More importantly, you’re in charge of your own security. If you’re not familiar with how to secure a site, or you’re not familiar with things like PCI security standards, then you definitely shouldn’t go it alone.

    Managed services

    You can outsource the server and data requirements to a cloud provider, dedicated retail IT services, and IT consulting firms that offer ecommerce options. You can maintain full control of the design and function, while a third party deals with bandwidth, servers, and technical resources. These managed solutions offer you more freedom, and typically more support than commercial hosted sites.

    You can look into many ecommerce comparisons, but no matter the platform, it’s all about what you need and what you can afford. It’s about who offers quality and delivers on promises. It’s not about which service gets the highest star rating on a website.

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    Omnichannel – What is it and how is it shaping modern retail?

    “New Retail” Blends the Physical With the Digital Through Omichannel Strategies

    The retail landscape is swiftly shifting, and many retailers risk being swept away by the profound changes that will come to define the marketplace over the next decade. In order to compete in our increasingly globalized and digital world, retailers need to create seamless shopping experiences for their customers that permeate nearly every marketing channel. The buzzword for this new, multi-channel marketing presence is “omnichannel marketing,” and it is profoundly altering the way retailers will do business in the first half of the 21st century.

    By harnessing the power of digital technology, and tapping into the free flow of information and ideas, retailers can create omnichannel shopping experiences for their customers. But what exactly is ominichannel marketing, and how can retailers, large and small, get on the bandwagon?

    Omnichannel marketing falls under the digital concept of “New Retail,” which is a collection of strategies implemented by retailers to react to the challenges of operating in an increasingly digital world. Omichannel retail, simply put, is the blending of physical and digital retail spaces. It is a concept that allows retailers to take advantage of the strengths associated with both physical and digital retailing models.

    Through the utilization of advanced, digital tools, online retailing is upending the old, brick-and-mortar retail model. Digital retailers such as Amazon have lower fixed costs associated with their operations, allowing them to offer consumers reduced prices, compared to their physical-store competitors. Today, only 10% of retail sales are conducted online; however, the number of online shoppers is expected to explode over the coming years. Retailers who effectively harness the benefits of both physical and digital models will be most successful.

    The key to a successful omnichannel retail solution resides in advanced IT and software solutions. With the right tools, physical retailers can enhance the shopping experience of their customers by adding digital elements. Some examples of this might include “smart carts,” which can track a consumer’s behavior as they progress through a physical shopping space, or utilizing touch screens in store, so that shoppers can interact with digital information while simultaneously viewing a physical product.

    By deploying a retail infrastructure that includes advanced IT solutions, cost-effective hardware, and retail software, stores can implement omnichannel retail strategies that will allow them to outcompete those who choose a one-or-the-other approach. These solutions allow consumers to simultaneously engage with retail brands in physical stores, on websites or mobile applications, through digital catalogs, as well as through social media.

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    ECommerce Comparison – Selling Through Your Own Store vs Existing Marketplaces

    Is it better to sell your products through your own store or through an existing marketplace like, or When making this decision, it’s worthwhile to take a look at the advantages and disadvantages of each strategy.

    Advantages of Selling Through a Marketplace

    • It’s typically easier to get started selling through a marketplace than it is to start your own ECommerce store from scratch.
    • Some marketplaces do their own advertising and marketing. This creates a possibility of customers finding your store through their efforts.

    Disadvantages of Selling Through a Marketplace

    • You give up a substantial percentage of your revenue to the marketplace.
    • Many marketplaces will not allow you, or any of their third-party sellers, to market directly to customers acquired through their platform. What this means: They consider the customer to be their customer, not your customer. This limits your ability to solicit repeat purchases, and repeat purchases are essential to the success of many small businesses.
    • Your business is subject to the policies of the marketplace; you might or might not like or agree with their policies.
    • The marketplace can make changes to their policies, platform or procedures at any time. This will directly affect your business, but you will not have any say in the decisions they make.
    • The marketplace has the power to revoke your privileges to use their site at any time, and you have no control over their decisions in this regard.

    Advantages of Selling Through Your Own ECommerce Store

    • You are able to keep and allocate the revenue generated by your business; you decide which business expenses are worth paying for.
    • You are able to retain and use all the data from your business, including customers’ contact information. Thus you are free to continue marketing to existing customers within the framework of existing laws in your area.
    • You have complete control over your store policies, and you are able to change or adapt them as it suits your business needs.

    Disadvantages of Selling Through Your Own Store

    • Setting up a store is complex and requires skills that may be beyond your capability. However, this is not a long term or serious disadvantage; you can easily outsource the setup for your store in the current marketplace.
    • You are completely responsible for customer acquisitions and marketing of your business. This is also not a serious disadvantage; the truth is, even if you were to use a platform like or, you would need to do substantial amounts of marketing. If you are going to spend time and money on marketing a business, it’s a good idea to spend that time and money marketing a business that you fully own and control.

    Keep in mind that you do not need to decide between creating your own store or using a third-party marketplace. You do have the option to use both strategies, and utilizing both can be advantageous for sellers.

    How to create your own online retail store

    If you decide to create your own ECommerce retail store, you have many options for getting it set up.

    • It’s helpful to seek IT consulting for guidance that will be specific to your business needs. Retail IT consultants can help you simplify all the complex decisions and details that could overwhelm you otherwise.
    • You can research software specifically created for retail ECommerce.
    • Hire a retail IT consultant to choose the most optimum retail software as per your needs.
    • Hire a IT consultant / software development company to help you.

    Hopefully this gives you a better idea of your options when it comes to choosing whether you want to sell through a marketplace or your own store. We hope this information will be helpful to you as you decide on the best approach for your business.

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    Retail Ecommerce – Things to consider when accepting payments online

    Once your Ecommerce website is up and running, it’s time to figure out how to accept online payments for all the products your customers will be purchasing through you. There are a number of easy steps that can be taken in order to ensure an easy checkout process for your customer. Plus, with software outsourcing and software consulting, accepting payments with your retail website is easier than ever.

    Pick your payment method

    How do you want to be paid? That should be the first question you ask yourself. There are a variety of payment methods that can be utilized on any given Ecommerce website. Popular payment methods include:

    • PayPal
    • Credit/ Debit Card
    • Bill Me Later
    • Google Checkout
    • Check
    • Cash on Delivery

    Now, you don’t have to use every payment method available. However, offering at least three payment methods is recommended so that your customers aren’t stuck only using one. This is incredibly helpful for customers who may not have a PayPal or credit card (or prefer not to provide their information over the web), and prefer sending in a check instead. A variety of payment methods just mean more ways for you to get paid!

    Pick your payment gateway

    Without a payment gateway, there’s no way to verify information and authorize payment in real time. With a payment gateway account, you get a service that facilitates between the customer’s account and your account, which allows you to receive payment. There are literally hundreds of different payment gateways, including:

    • VeriSign
    • Sage Pay
    • net
    • Paypal
    • 2Checkout

    Integrating a payment gateway might not be a straight task and you may need an experienced IT consultant and software programming company to do it for you. They usually integrate different types of payment gateways to build a system for you that works again and again. Using a middle man like that really cuts down on the time you spend creating and using a payment gateway account.

    Pick your online merchant

    Once you’ve decided what retail IT software you’re going to be using for your shopping cart, payment gateway, payment method, and more, it’s time to get an online merchant account. Without an account, customers have no where to put the money they give you when they make a purchase.

    This step is extremely crucial, as there are many online merchant services to watch out for. Make sure to read the fine print and avoid using any online merchant services that require an additional fee for credit card use or hidden charges. Also, make sure to stay aware of the other fees that go along with having an online merchant account, including account fees and minimums, termination fees, statement fees, annual fees, and much more.

    Don’t rush

    Take some time researching your options for all of the software you’re going to need. The software plays a role in the theme and design of your website, so choose carefully and make sure that each different software ties in with your overall goal for the website.

    As simple as it may appear with a complete plethora of tools and software available in the market, it may still be a scary but essential step in your journey to sell online.

    If you feel a little confused or feel that putting this in the hands of a professional will make everything run smoother, look into employing an IT consultant. An experienced IT consultant should be well capable of making the choices for you so that you can get the best and well secured experience of online payments for your consumers.

  • How Mobile Applications & Commerce Will Define The Market in 2015

    With the rising number of mobiles being used in the market today, the growth of mobile apps has been a foregone conclusions. These apps are often developed in tandem with tablet apps, giving them an eMobile applications & commerce ver widening reach.

    The relationship between mobile applications & commerceis being increasingly recognised. Apps are very good at driving commercial activity, even when they are absolutely free. This is because apps are one of the best means of driving traffic and providing specialised customer service.

    [important]Some areas where mobile applications & commerce come together are:[/important]

     Financial services: This includes consultancies, brokerages and banks. Mobile apps are instrumental in this area and almost every company today has one of its own. For bank customers it provides an easy access to their accounts, the ability to perform and check on their transactions smoothly. Many banks have also added communication capabilities, making the app even more personal.

    Brokerages and financial consultancies’ apps offer similar advantages. Daily trading and stock quotes have never been so easily accessible with customers’ checking in from anyplace and anytime!

    Retail: The retail sector may have been a bit late to exploit the connection between mobile applications & commerce, but it is now among its biggest users. Apps are instrumental in accessing services and sales on the fly. They provide easy access and personalised services. For the company, it is also a useful tool for information gathering and an easy advertising tool.

    Gaming: It may not be a strictly commercial field, but given its giant size and amazing graph of development, the gaming industry’s commercial impact cannot be ignored. Apps have been and still are the lifeblood of the gaming industry. For these companies, their entire commercial plan depends on the success of their plan.

    Gaming apps are also one of those few apps that can be commercially exploited on their own with many paid apps used worldwide today. Most gaming apps start off as free apps to create user awareness and interest. The apps are generally free up to one level with fee charged for advanced levels or special add-ons.

    Information services: After dedicated phone lines, information companies are now driven by specialised apps. These apps are used to distribute news, contact information, traffic updates, transport service availability and much more. In fact, apps have revolutionised the information industry. People can now access information on almost any subject instantly –– from restaurant menu to bus routes. It has also given them access to specialised services.

    Service Industry: With its many benefits and advantageous relationship, the service industry has also been quick to join the mobile applications & commerce bandwagon. A number of services have now specialised with apps –– from accounting, organisation to health care apps.