Category Archives: Mobile App Development

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    Retail – How a well thought mobile app strategy helps modern retailers

    Retailers: Use A Careful Mobile App Strategy 
    Today a well thought out mobile app strategy enables retailers to compete more successfully for both in-store and online revenues. These useful tools promise to help some brick-and-mortar companies reverse years of gradual losses to ECommercecompetitors. How do Mobile Apps enter into modern retail marketing? What features should these software applications include? What strategies should businesses employ in implementing them more effectively?

    A New Retail Landscape

    Every year, an increasing number of shoppers head to malls and grocery stores carrying sophisticated mobile devices. A growing segment of these consumers use their iOs Apps, Android Apps, Windows Apps and more to seek out bargains. They may visit stores specifically to find certain products stocked there that they have identified via an Internet search. Additionally, a rising percentage of outlets today use wireless beacon technology to draw visitors into the store and promote products known to interest them. Visitors may gravitate to items offering coupon discounts or special promotions, for instance. Retailers who fail to take advantage of these technological innovations risk losing market shares to more aggressive, technically-savvy competitors.

    Custom Design Mobile Apps

    By seeking custom-designed retail apps, often developed with the assistance of IT Consultants, retailers obtain the ability to tap into this attractive Mobile ECommercemarketplace. Many larger stores already maintain 24/7 Online Retail operations. A well-designed tailored retail app helps your store complement and enhance these sales efforts. You can use Software Solutions that provide you with convenient tailored management platforms to track marketing and promotional campaigns campaigns very cost-effectively.

    Some Strategies

    Before making a significant investment in Retail Software, managers should consider consulting with knowledgeable IT professionals to fully explore all the available IT Solutions that might contribute to promotional efforts. Strategies for implementing retail apps vary widely sometimes, depending on your company’s marketplace, resources and staffing expertise. For example, some retailers hire IT consultants to manage retail applications for them, other companies perform this function completely in-house. You may wish to consult with an IT firm in order to gain a better appreciation of all of your potential options and marketing strategies. IT consulting holds value.

    A New Era in Retailing

    The popularity of Bluetooth-equipped devices, “smart” phones and wearable technology suggest that high tech Mobile Commerce will remain significant for retail stores far into the future. With so many exciting new ways to inform shoppers about sales and pertinent product information, retailers find information technology an increasingly productive way to convert store visitors into customers.

  • New Mobile application and its integration to your existing system and network

    With increased penetration of eCommerce, more and more organizations are investing in its mobile applications. In addition to this as a tool to enable its customers to do transactions by using mobile, it has become a platform for communication, advertisadd6ement and a medium to generate more traffic. Huge potential of commerce through mobile applications are forcing companies to lure customer with freebies and discounts to use their mobile application platform.

    There are eCommerce companies who have their own development team, but outsourcing of mobile application development to the specialist is the common industry trend. There are a number of options for outsourcing of mobile application development like offshore development, development through local companies, availing service of freelancers, joint development involving company and outsourcing team.

    Integration with existing System

    The important thing company need to consider while designing the mobile application is its integration with the existing system. Changing the backbone system of the company to adjust to the mobile application platform is not commercially viable. Hence, the new mobile application has to be fully integrated with the existing system. While configuring additional and new features should be easily managed by the existing system.

    It is also important that the mobile application development team needs to prioritise applications for different operating systems like android, apple iOS and blackberry. Considering its popularity and penetration android apps development should be the first delivery task followed by iPhone application development. It is also important that the mobile application be finally released for all platforms to cover entire mobile handset population.

    The security level and threats differ from operating system to system. Company need to invest more on mobile application security to avoid possible frauds and security breaks. Rigorous testing is another key activity company need to perform to assess the processing power, security and reliability of the mobile applications delivered by the developer. Android mobile applications and iPhone mobile applications have to be separately tested by the vendor, client and experts if required.

    The first challenge of a company and a mobile application developer is how quickly and effectively integrate the existing infrastructure to the new mobile application development minimising the changes in the core backend system.

  • Meeting Security Concerns in Mobile Application Development

    Mobile banking applications are changing the way we do transaction with the bank beyond what we imagined 2 years back. In this dmobileigital transformation, all banks, including multinational corporate banks as well as traditional government controlled banks are in the race for mobile banking application development.  The ability to deliver innovative banking application that is anywhere-any time, is the latest mantra to ensure customer loyalty, increased business and customer satisfaction.

    To address the different mobile operating system platform like apple iOS, android, blackberry, etc., banks have had to build their applications which conform to each operating system’s strength and weakness.

    Security Concerns

    It is important that any financial transaction requires a concrete security mechanism to avoid frauds. Banks are also spending huge amounts to ensure multiple layers of security for its mobile banking application development which is important to establish customer confidence in this new way of banking.

    Banks need to be more and more vigilant on its mobile banking apps development since this new age banking platform is yet to completely reveal the security threat it pose to the banking sector. It carries many risks, including malware on apps, fake banking applications created by fraudsters, hacking and the risk arises out when you lost your phone.

    Solving Security concerns

    For a robust mobile application development, the important points which enjoy prime focus is the user-friendliness, security and its integration with the existing banking network.  Some of the core features bank needs to ensure while searching for a vendor for mobile banking app development is; in addition to core banking functionality, it should carry, CRM support, messaging and alert and subscriber registration support.

    A lightweight application will enhance the customer experience. The mobile banking application development team need to foresee rapid changes in the banking sector and the platform must be ready to adapt these changes quickly. It is also important that the core banking system and its customer support mechanism also be competent and ready to suit the innovative functionalities and features of the mobile banking applications.

    Smart phones and mobile technologies are going to make an exploding impact the way and purpose we use mobile application.