Category Archives: Mobile App Development

  • Mobile app development

    Top 10 things to keep in mind when developing a mobile app

    Maybe you have an idea for an app that could draw millions to your New York brand. How do you plan to build it? Which factors do you think are important? Here are the top ideas you should keep in mind before you start developing your own app.

    1. Uniqueness
    We all tend to get bored with the same old thing, including mobile apps. There are already millions of them out there. What people are looking for is something fresh and interesting that will hold their attention.

    2. Pricing
    Pricing a mobile app can be a bit difficult, as there are a number of factors to weigh. Think about how yours’ compares to charges for similar apps on the same platform or that are marketed in the same channels.

    3. Testing
    Be sure to test you app under as many scenarios as possible, even unlikely ones, as a reputation for bugs could sink it. Your app should be creative, reliable, quick, and easy to use. If coding and testing are a bit out of your league, turn to one of the premier mobile developers in New York for help.

    4. Budget
    Every phase in mobile app development costs money. Establishing a budget and using it properly is crucial. Make a plan and keep track of expenses so you can stay on track.

    5. Scalability
    There’s no way to predict which app will be successful and which will be ignored. In the event that it really sells, make preparations for the next step – mobile app development for multiple platforms. Start with a library of functional code blocks that can be easily changed as needed.

    6. Feedback
    Your app should have built in analytics and channels for user feedback to let you know what needs changing or what really works. In fact, you should be concerned if there’s no feedback…

    7. Research
    You should do market research to gain insight into what the competition is doing and what the target audience wants. Note the strengths and weaknesses of other app marketing campaigns, scan customer reviews, and visit blogs. What people want, and where the competition lets them down, is your window of opportunity.

    8. Efficiency
    Try to achieve maximum efficiency in all areas of development, but especially in the app itself. If it’s too slow, that’s inefficiency. Find ways to conserve data use and speed up loads.

    9. Waiting
    Mobile service waits can slow down apps. Don’t leave users staring at a generic string indicator that might suggest nothing is happening. Try using animations or text to let them know what’s happening.

    10. Description
    When a prospective customer is checking out your app for the time, Google Play and Apple store only show the first couple lines of it’s description, so make those as compelling as possible.

    There’s a huge market for useful and innovative apps. But there’s plenty of competition, too. These tips should help, but if you’re overwhelmed, you might want to consider professional mobile developers in New York. Getting your mobile app development can be a daunting task. Read here to learn how to do it well.

  • MVP, tech startup, OTS Solutions

    The Foundation of a Successful Tech Startup

    The first phase of a tech startup is chaotic, fast-paced and exciting. There’s an idea, and the first step is to launch the company and bring that innovative idea to fruition. A tech startup will do this by building its Minimum Viable Product (MVP).

    MVP Vision
    The MVP is a scaled down version of your product that has enough features to convince the target audience to engage. These early adopters are crucial to gathering the feedback needed that will ultimately prove there is both an interest and demand for the product.

    When building a Minimum Viable Product, it’s essential to remember the word ‘minimum’ — too often, entrepreneurs get caught up in creating a robust MVP that the window of opportunity passes and the need is met by another company. Additionally, entrepreneurs in the MVP phase don’t have large budgets secured yet, so the MVP is limited by financial constraints. Picture the core value of the product and the fastest way to demonstrate this value to the target audience. That’s the basis of the MVP.

    MVP Development
    While the MVP may be the most simplified version of the product, there’s nothing simple about building it. Moving from concept, to design, to development is the longest part of launching a tech startup. While there are plenty of do-it-yourself tools available to put the MVP together, it’s important to think beyond the initial cost to the long-term successes and flexibility of the product. An outside development firm will take into account the founder’s vision and brand, as well as UX and necessary troubleshooting.

    There are many ways to go about constructing an MVP, some of which have been used in the beginning stages of companies like Zappos and Google: Wizard of Oz MVP, Concierge MVP, Piecemeal MVP, etc. Each has its own advantages, challenges and benefits, depending on the overall goals of the tech startup.

    MVP Launch
    Deployment of an MVP should be quick and efficient, pushing the product to the target audiences with a team in place to respond to any mishaps (i.e. bugs, poor user experience, etc.). Agility is key to a successful launch and gaining as many early adopters as possible.

    The launch phase of an MVP can also be called the learn phase, because this is when a tech startup will gather information that will dictate the future, and potential success, of the overall product. A team dedicated to implementing customer feedback will inspire users to not only provide invaluable insight, but develop a personal connection with the overall brand.

    Click here to read more about how a tech startup can go from initial funding to business growth.

  • UI UX Services OTS

    Wireframing Vs. Prototyping: What’s the Difference?

    Prototyping and wireframing are discussed fairly regularly in the early stages of UI/UX design for software. It may seem that these concepts are interchangeable when in actuality they are drastically different. While both produce useful deliverables and help advance the development lifecycle, each requires different skills and produces different end results.


    Often, when someone has an idea for an app, they begin development by deciding how the app might look. By sketching the user interface on cards or a whiteboard, it becomes possible to extract functional and other requirements for what must be built.

    Wireframes can be drawn in many ways. The simplest designs may start out as simple ink sketches on paper. Notecards are a great way to add size constraints to the interface, and to rapidly swap out components in order to simulate how using the app might feel. Later on in the process, the designs might be transferred to tablets or other digital media, and may even be exported as an interface draft for initial app prototypes.

    Wireframes are useful tools in UI/UX design for software. They allow designers and developers to quickly get a sense for how an app might look without technical constraints. Wireframes also facilitate extracting interface components, UI requirements and technical goals from an idea. Yet, while a wireframe achieves much, what it accomplishes is only skin deep.


    Wireframes only address how software looks. Prototype development is essential to truly get a sense for how an idea will actually work. Prototyping is a stage in software development where code is written to begin putting an idea into practice.

    Instead of merely drawing interface components, prototypes actually lay out a basic user interface with whatever widgets are appropriate for the platform. Prototypes also create just enough interaction to make the app feel usable. In this stage, it is more important to experience the app than it is to start building a sound technical foundation.

    Prototyping should not be thought of as beginning to build an app. In other words, prototype development tests the idea. It may do this by faking some features, eliminating others, and deferring any significant technical decisions until software development on the idea itself begins. Be prepared to throw away the prototype once it has tested the specific assumptions about the design.

    Wireframing and Prototyping

    Exactly how these stages interact varies widely. Some development companies wireframe before prototyping so the prototype’s user interface feels more polished. Others start with a prototype, taking more time to build an interface that connects directly to working code. There is no right answer, and the choice is ultimately determined by what works best for a given team’s skills.

    But each has its advantages. Wireframing is great for covering lots of ground without building out technology. Prototyping gives a deeper sense for how a narrower piece of the app might work. Both are useful stages in the software development process.

  • mshopping_1960x980

    Retail – How a well thought mobile app strategy helps modern retailers

    Retailers: Use A Careful Mobile App Strategy 
    Today a well thought out mobile app strategy enables retailers to compete more successfully for both in-store and online revenues. These useful tools promise to help some brick-and-mortar companies reverse years of gradual losses to ECommercecompetitors. How do Mobile Apps enter into modern retail marketing? What features should these software applications include? What strategies should businesses employ in implementing them more effectively?

    A New Retail Landscape

    Every year, an increasing number of shoppers head to malls and grocery stores carrying sophisticated mobile devices. A growing segment of these consumers use their iOs Apps, Android Apps, Windows Apps and more to seek out bargains. They may visit stores specifically to find certain products stocked there that they have identified via an Internet search. Additionally, a rising percentage of outlets today use wireless beacon technology to draw visitors into the store and promote products known to interest them. Visitors may gravitate to items offering coupon discounts or special promotions, for instance. Retailers who fail to take advantage of these technological innovations risk losing market shares to more aggressive, technically-savvy competitors.

    Custom Design Mobile Apps

    By seeking custom-designed retail apps, often developed with the assistance of IT Consultants, retailers obtain the ability to tap into this attractive Mobile ECommercemarketplace. Many larger stores already maintain 24/7 Online Retail operations. A well-designed tailored retail app helps your store complement and enhance these sales efforts. You can use Software Solutions that provide you with convenient tailored management platforms to track marketing and promotional campaigns campaigns very cost-effectively.

    Some Strategies

    Before making a significant investment in Retail Software, managers should consider consulting with knowledgeable IT professionals to fully explore all the available IT Solutions that might contribute to promotional efforts. Strategies for implementing retail apps vary widely sometimes, depending on your company’s marketplace, resources and staffing expertise. For example, some retailers hire IT consultants to manage retail applications for them, other companies perform this function completely in-house. You may wish to consult with an IT firm in order to gain a better appreciation of all of your potential options and marketing strategies. IT consulting holds value.

    A New Era in Retailing

    The popularity of Bluetooth-equipped devices, “smart” phones and wearable technology suggest that high tech Mobile Commerce will remain significant for retail stores far into the future. With so many exciting new ways to inform shoppers about sales and pertinent product information, retailers find information technology an increasingly productive way to convert store visitors into customers.

  • New Mobile application and its integration to your existing system and network

    With increased penetration of eCommerce, more and more organizations are investing in its mobile applications. In addition to this as a tool to enable its customers to do transactions by using mobile, it has become a platform for communication, advertisadd6ement and a medium to generate more traffic. Huge potential of commerce through mobile applications are forcing companies to lure customer with freebies and discounts to use their mobile application platform.

    There are eCommerce companies who have their own development team, but outsourcing of mobile application development to the specialist is the common industry trend. There are a number of options for outsourcing of mobile application development like offshore development, development through local companies, availing service of freelancers, joint development involving company and outsourcing team.

    Integration with existing System

    The important thing company need to consider while designing the mobile application is its integration with the existing system. Changing the backbone system of the company to adjust to the mobile application platform is not commercially viable. Hence, the new mobile application has to be fully integrated with the existing system. While configuring additional and new features should be easily managed by the existing system.

    It is also important that the mobile application development team needs to prioritise applications for different operating systems like android, apple iOS and blackberry. Considering its popularity and penetration android apps development should be the first delivery task followed by iPhone application development. It is also important that the mobile application be finally released for all platforms to cover entire mobile handset population.

    The security level and threats differ from operating system to system. Company need to invest more on mobile application security to avoid possible frauds and security breaks. Rigorous testing is another key activity company need to perform to assess the processing power, security and reliability of the mobile applications delivered by the developer. Android mobile applications and iPhone mobile applications have to be separately tested by the vendor, client and experts if required.

    The first challenge of a company and a mobile application developer is how quickly and effectively integrate the existing infrastructure to the new mobile application development minimising the changes in the core backend system.

  • Meeting Security Concerns in Mobile Application Development

    Mobile banking applications are changing the way we do transaction with the bank beyond what we imagined 2 years back. In this dmobileigital transformation, all banks, including multinational corporate banks as well as traditional government controlled banks are in the race for mobile banking application development.  The ability to deliver innovative banking application that is anywhere-any time, is the latest mantra to ensure customer loyalty, increased business and customer satisfaction.

    To address the different mobile operating system platform like apple iOS, android, blackberry, etc., banks have had to build their applications which conform to each operating system’s strength and weakness.

    Security Concerns

    It is important that any financial transaction requires a concrete security mechanism to avoid frauds. Banks are also spending huge amounts to ensure multiple layers of security for its mobile banking application development which is important to establish customer confidence in this new way of banking.

    Banks need to be more and more vigilant on its mobile banking apps development since this new age banking platform is yet to completely reveal the security threat it pose to the banking sector. It carries many risks, including malware on apps, fake banking applications created by fraudsters, hacking and the risk arises out when you lost your phone.

    Solving Security concerns

    For a robust mobile application development, the important points which enjoy prime focus is the user-friendliness, security and its integration with the existing banking network.  Some of the core features bank needs to ensure while searching for a vendor for mobile banking app development is; in addition to core banking functionality, it should carry, CRM support, messaging and alert and subscriber registration support.

    A lightweight application will enhance the customer experience. The mobile banking application development team need to foresee rapid changes in the banking sector and the platform must be ready to adapt these changes quickly. It is also important that the core banking system and its customer support mechanism also be competent and ready to suit the innovative functionalities and features of the mobile banking applications.

    Smart phones and mobile technologies are going to make an exploding impact the way and purpose we use mobile application.