OTS Solutions - US IT Consulting & Software Development Experts

  • Agile development OTS Solutions

    Making agile development more predictive and less risky

    Healthy sales often depend on being first to market. Innovation and rapid deployment are important to tech and startup companies. This is why Agile software development methods are so popular. It can deliver software quickly while allowing for flexibility, feedback, and risk and change management.

    Making development predictable

    But fast turnaround is only the first phase. Speed has to be balanced against performance, reliability, and costs. Your product has to be sustainable in the long term. It has to integrate with existing systems, often across a variety of platforms.
    What this all boils down to is predictability – software development that can be consistently delivered on time and trusted to meet requirements, pass quality assurance testing, and bring value to partners and customers.

    The level of uncertainty

    Many companies adopt Agile or hybrid Waterfall approaches because they’ve seen and heard that it works for today’s development environments. But because it’s flexible, small and large companies may not be using it the same way or for the same reasons.
    These methods require defining and identifying requirements and risks, planning, estimation, and incremental development through Agile timeboxes. But discovering and designing as you go along is often too big and complex, depending on both the size of the project and the size of the team. Too many people. too many components, and undisciplined management can cause things to be overlooked. Read more

  • Mobile app development

    Top 10 things to keep in mind when developing a mobile app

    Maybe you have an idea for an app that could draw millions to your New York brand. How do you plan to build it? Which factors do you think are important? Here are the top ideas you should keep in mind before you start developing your own app.

    1. Uniqueness
    We all tend to get bored with the same old thing, including mobile apps. There are already millions of them out there. What people are looking for is something fresh and interesting that will hold their attention.

    2. Pricing
    Pricing a mobile app can be a bit difficult, as there are a number of factors to weigh. Think about how yours’ compares to charges for similar apps on the same platform or that are marketed in the same channels.

    3. Testing
    Be sure to test you app under as many scenarios as possible, even unlikely ones, as a reputation for bugs could sink it. Your app should be creative, reliable, quick, and easy to use. If coding and testing are a bit out of your league, turn to one of the premier mobile developers in New York for help.

    4. Budget
    Every phase in mobile app development costs money. Establishing a budget and using it properly is crucial. Make a plan and keep track of expenses so you can stay on track.

    5. Scalability
    There’s no way to predict which app will be successful and which will be ignored. In the event that it really sells, make preparations for the next step – mobile app development for multiple platforms. Start with a library of functional code blocks that can be easily changed as needed. Read more

  • v.6, expert spotlight, blog header - OTS Solutions

    Expert Spotlight: Preety Singh

    OTS Solutions is fortunate to have some of the best talent in the world working to grow our clients’ businesses. Our deep pool of experts are dedicated to providing a high level of superior customer service.

    Meet Preety Singh, our assistant vice president of sales.

    Preety Singh is an award-winning sales professional with 10 years of international business management success, directly helping OTS Solutions clients increase revenue and long-term earnings. She is well versed in helping companies enhance their corporate credibility, extend and strengthen their brand identity in the marketplace, and develop partnerships with firms to build business. Preety’s depth of experience, leadership and passion make her a valuable asset to OTS Solutions.

    Career Accomplishments

    Preety possesses ground-up experience in managing complex sales cycles, with a provide track of brand growth across global IT and tech industries. When the junior sales team hit a rough patch at the end of 2013, Preety was able to call upon her talents to boost campaigns while still providing a superior level of customer service to her OTS Solutions clients.

    Her business prowess has earned her several honors, including the Excellent Performance and Employee of the Year awards. Read more

  • MVP, tech startup, OTS Solutions

    The Foundation of a Successful Tech Startup

    The first phase of a tech startup is chaotic, fast-paced and exciting. There’s an idea, and the first step is to launch the company and bring that innovative idea to fruition. A tech startup will do this by building its Minimum Viable Product (MVP).

    MVP Vision
    The MVP is a scaled down version of your product that has enough features to convince the target audience to engage. These early adopters are crucial to gathering the feedback needed that will ultimately prove there is both an interest and demand for the product.

    When building a Minimum Viable Product, it’s essential to remember the word ‘minimum’ — too often, entrepreneurs get caught up in creating a robust MVP that the window of opportunity passes and the need is met by another company. Additionally, entrepreneurs in the MVP phase don’t have large budgets secured yet, so the MVP is limited by financial constraints. Picture the core value of the product and the fastest way to demonstrate this value to the target audience. That’s the basis of the MVP.

    MVP Development
    While the MVP may be the most simplified version of the product, there’s nothing simple about building it. Moving from concept, to design, to development is the longest part of launching a tech startup. While there are plenty of do-it-yourself tools available to put the MVP together, it’s important to think beyond the initial cost to the long-term successes and flexibility of the product. Read more

  • UI UX Services OTS

    Wireframing Vs. Prototyping: What’s the Difference?

    Prototyping and wireframing are discussed fairly regularly in the early stages of UI/UX design for software. It may seem that these concepts are interchangeable when in actuality they are drastically different. While both produce useful deliverables and help advance the development lifecycle, each requires different skills and produces different end results.

    Wireframing

    Often, when someone has an idea for an app, they begin development by deciding how the app might look. By sketching the user interface on cards or a whiteboard, it becomes possible to extract functional and other requirements for what must be built.

    Wireframes can be drawn in many ways. The simplest designs may start out as simple ink sketches on paper. Notecards are a great way to add size constraints to the interface, and to rapidly swap out components in order to simulate how using the app might feel. Later on in the process, the designs might be transferred to tablets or other digital media, and may even be exported as an interface draft for initial app prototypes.

    Wireframes are useful tools in UI/UX design for software. They allow designers and developers to quickly get a sense for how an app might look without technical constraints. Wireframes also facilitate extracting interface components, UI requirements and technical goals from an idea. Yet, while a wireframe achieves much, what it accomplishes is only skin deep.

    Prototyping

    Wireframes only address how software looks. Read more

  • Software QA & Testing External

    4 reasons third party QA team better for making better software?

    Four Reasons an External QA Team is Better for Software Development 

    Software development can be a costly endeavor, even for businesses that have already have a fully staffed development team. It may seem counter-intuitive, but one of the best ways to save money is to actually outsource developmental duties to external QA teams. If your goal is to make a better software product, then finding a solid QA team that has a proven track record can dramatically cut down on costs while also fulfilling all of the necessary development goals. The benefits of an external QA team can essentially be summarized in four main points.

    1. It Cuts Down on Costs

    As previously mentioned, quality assurance teams can cut down on development costs by dedicating less resources to the tasks at hand. As software engineering teams are focused on developing their specific software product, you don’t have to worry about them spreading out their resources or diverting time to other tasks that have nothing to do with the product. This, in effect, means the product will be ready to go in less time and with less of a hassle. For companies that already have in-house development teams, hiring an external third party can also cut down on costs by helping a complex project be completed quicker. The faster a product can enter the market, the less costly it will be to develop.

    2. It Streamlines Development Processes

    Software development is an inherently complicated process that can almost always benefit from streamlining. Read more

  • Security testing for software

    Have you tested your product for security? What technology startups of today must take care of in terms of security?

    Don’t Neglect Product Security

    Software products are coming to replace employees and business processes at an increasing rate. While an app’s ability to handle automation is usually an asset, it also increases the need for testing software products before release. Since software often handles crucial personal, financial and business details, its security should not be neglected. Security testing is complex and should often be outsourced for best results, but here are a few of the most common security stumbles software products make.

    Secure the Password

    A username/password combination is the most common way to gain access to software products. You can and should advise your customers on how to choose good passwords, but that advice works both ways.

    For instance, we all might agree that writing passwords on a piece of paper near the computer is a bad idea, but storing them unhashed in the database is the same as writing them down, and many companies do just that. Anyone who compromises your server not only has access to your customer’s data, but might also get their password if you’ve not taken basic measures to secure it. Since many passwords are reused, a password breach on your site might translate into access to customer email or social media accounts.

    Guard Personal Information

    Passwords aren’t the only secure details your software may need to retain. Read more

  • Webinar - Startups idea to exit

    What does it take to grow your startup from idea to exit! [Webinar]

    Being a startup and technology entrepreneur is never easy. It all starts with a unique idea that you believe is a killer and will disrupt the things are done in market at present. But is it only an idea that takes you to make it into a successful unicorn? Not really!

    Starting and growing into a successful startup needs a complex mix of skills that need just not good strategic thinking and vision but excellent execution abilities. How does one figure out what to do, how to do, when to do without having done this earlier or having any mentor helping you?

    Now learn through our mentors and professionals who have done it all and helped many people like you earlier in our series of technology innovation webinars. First of it focused on taking you trough step by step process from idea to exit.

    register

    Date: June 22nd 2016

    Time: 1 PM EST

  • Load & Stress Testing for software

    How to use load testing as tool to test scale possibility for your software products?

    Checking Your Software’s Scalability: How Load Testing Helps
    The software industry is littered with success stories about the killer app that reinvented the marketplace and made its creators rich. For every one of those happy endings, there are a healthy handful of sadder stories about the program with tons of potential that died a messy death as soon as its operators tried to scale it up. If you want to avoid this ignominious fate, load testing your software product will ensure that scalability doesn’t turn into its Achilles’ heel.

    Load Testing Defined

    Load testing is an attempt to test your software in a realistic usage environment. The goal is to accurately simulate what will happen when the software is subjected to normal use at high volume. There are countless tools available to this, and many types of software – such as web applications – can be properly tested using an off-the-shelf testing tool. Examples include Apache JMeter (desktop) and The Grinder (Java-based). Some products, though, require specialized (or even scratch-built) tools to model their “live” operating conditions.

    Load testing can apply to any aspect of a program. The most common form of load testing today involves subjecting a piece of software to multiple user inputs; this is particularly vital for online software. Load testing also applies to your software’s capability to handle data, though. Read more

  • Chasing CTO co-founder for your startups

    What you must look for in a CTO or tech co-founder?

    What you must look for in a CTO or tech co-founder.
    Nobody occupies a more precarious position in the technology world than startups. You can have the right idea and the right plan, but if you’re not able to stay ahead of the tech that drives the rest of the industry, then it can all go away.

    The problem is that there is no universal path to ensuring your technological capabilities are everything they should be. In an ever-changing world of tech, it’s dangerous to follow any one mindset or approach when it comes to staying up to date. The best thing you can do is appoint a leader within your company who is able to stay atop of all technological trends and adapt as needed. You need a good CTO or knowledgeable tech co-founder.

    For any emerging startup, your upper-level technology hires (whether they be a technology co-founder or CTO) can serve as your anchor. As the tech industry shifts and grows, they can help ensure you stay exactly where you need to be. Their value is without question, but what is up for debate is what defines a good technology expert. While you must always take into consideration your startup’s specific needs, the following are traits that any tech management specialist will possess. Read more

  • Startup needs to be successful

    You Need More Than Passion and Money to Make Your Tech Startup Into a Unicorn

    What Makes a Startup Unicorn Successful? Hint: You Need More Than Passion.

    In the early 2000s, people were still trying to figure out this thing called the Internet. What did e-commerce mean for a business? What did people see in online dating? How was Google going to fix the spam link problems? Those issues are long gone as more and more people have become entrepreneurs simply by starting their own businesses online. Do these new entrepreneurs have what it takes to create a tech startup unicorn? What exactly does that mean? In truth, many people are jumping into the tech game without realizing that passion does not equal knowledge, and knowledge does not equal success.

    Unpacking Your Startup Idea
    Anyone who watches the show Silicon Valley on HBO knows that creating a valuable and useful startup is all about investors. Where a startup begins and ends is not the same. One major example is Facebook. Once started as a website akin to the old “hot or not” trendy sites for college students, it is arguably the most well-known and pervasive social media platform used around the world.

    This is why it is essential to unpack your startup technology early and understand what is simply great about your idea. Whether you are a developer with a software product, business graduate with a cool invention or single parent just getting started, every startup entrepreneur should think critically about each component of their startup starting with the product and go-to-market strategy. Read more

  • Automated unit testing

    Software Development Managers – How automated unit testing helps in controlled incremental releases?

    The Indispensable Merits of Automated Unit Testing
    Does it work?

    Because of all the rhetorical noise that can come with a hugely complex industry such as software development, you can accidentally lose sight of this fundamental question. The fact is, the only thing that matters to your client is “does this program do what I need to do, and does it do it reliably?” The way to ensure this is a simple, yet elegant development solution: unit testing.

    When developing a new software feature, you might take the naive approach and hand your engineers a rough specification, and have them implement your ideas to the best of their ability. Then, although they might have even designed a good feature, sometimes it just isn’t what you or your client needed. The perfect solution to this is test-driven development and unit testing. Using this method, instead of making guesswork of what needs to be done and then testing it later, only to find that the feature isn’t quite right, you instead write the tests first, ensure that they fit exactly what you want your piece of software to do and only then begin development. Read more

  • co-development of software

    Know how Co-Developing Software Product Development is the Key to Balance Costs and Sustain Longer

    Why Co-Developing or Outsourcing Software Product Development Makes Sense
    Partnering with a software development company affords businesses the flexibility and responsiveness necessary to remain competitive in today’s fast-paced, constantly changing software product development market. What used to involve years-long project and development cycles can now be delivered in a fast, cost-efficient manner. For many companies, outsourced product development just makes sense.

    Here are four reasons why co-developing software product development makes sense for many businesses.

    Cost Savings
    The cost of maintaining a full IT staff dedicated to software product development is prohibitive. When you factor in the salaries, benefits, hiring and training processes, it’s easy to see why many organizations seek alternatives in the form of out-sourced development work. Read more

  • Software product development

    Why Software Product Development is Different Than Internal Software Projects?

    Why Software Product Development is different than internal software projects?

    Internal software projects can cover a wide variety of tasks, such as building a data warehouse or creating a custom application to be used internally by a business. Many projects might involve coding, but actually developing and producing software from an initial concept to successful release is an entirely different animal.

    Software Development Process

    The software development process, or life cycle (SDLC), is a structure for defining progress. There are a number of development methods which describe approaches to the tasks and objectives involved. These process models began with waterfall methods, which developed in turn into iterative, Agile, and extreme programming (XP) processes.

    Typically any software development includes stages of requirement analysis, specifications, software architecture, implementation, testing, documentation, training and support, and maintenance.

    In thee internal software projects, this cycle is completed for a version to be used by business and remains steady for a while till business needs new changes. However, software product development in many instances, development is never really completed, as there are numerous releases over time with new features and fixes as customer feedback is received and user needs change more frequently. Read more

  • Project management tools

    Team & Project Management tools for engineering managers of software companies

    One of the biggest challenges that faces any software development company is how to best manage the developers, engineers, requirements, code base, scope of work and even budget. It is easy to lose sight of these important factors while you’re developing the next greatest widget. Doing so, however, can cost your company money and even future work. It is key to find the right software development tools for your team.

    When researching, the first factor to consider is the type of software product development you do. Are you an app company that focuses on mobile? Do you develop tools for Government customers and worry about legal? Or maybe you develop custom IT solutions for small businesses. Regardless of what you develop, you need the tool that meets your company’s critical needs.

    Choice of programming languages at times make you decide against or for tools used for creating software, like IDEs (Integrated Development Environments) – .NET may be best coded using Microsoft Visual Studio, PHP / PERL / Python / Java have their own flares of specific generic IDE. One of such widely used IDE is Eclipse.

    Another consideration is your team size. Do you manage a small handful of engineers who all work together? Or does your team number in the hundreds across multiple worksites, maybe even multiple countries? Project management, tracking and transparency to stakeholders is the key to success for any project. The space of project management, collaboration tools has been exploding in past few years. Read more

  • software development outsourcing

    It’s not Outsourcing that’s bad, It’s the way it’s done that creates issues

    You’ll hear plenty of software development managers and business owners swear that they’d never outsource. Not because they couldn’t use the extra help or they don’t think there’s enough talent, but rather because they’ve had horrible past experience or heard some terrible stories that make them decide it’s better to just forgo the hassle of outsourcing altogether.

    While there are definitely some circumstances when outsourcing work can hinder the overall productivity and quality of a final product, it can be an incredibly valuable and profitable decision if done right. Software outsourcing and outsourced product development doesn’t mean that the project is any less yours, only that you can save time and energy doing extra work and instead focus your energy on effectively delegating and managing your project team.

    Why Outsource?

    When you outsource, you’re hiring a company or independent contractor to do something that usually could have been done in-house. For many people this seems like a costly, time-consuming affair that is completely unnecessary and used solely for the purpose of accommodating lazy workers who don’t want to meet deadlines.

    In reality, outsourcing is a great way to stimulate the economy, network with other companies and leaders in relevant industries and maximize productivity and turnaround times in your own office.

    Offshore vs USA Outsourcing:

    There may be some horror stories from outsourcing offshore, but there are also plenty of benefits if you take the time to scout candidates or hire through a reputable outsourcing firm. Read more

  • CTO challenges startup

    Challenges for a CTO of a Software Tech Startup

    Launching software tech start ups is as much a lifestyle as an investment for the company’s CEO, and requires vision and focus to shape the company toward achieving its goals. The first challenge for any tech company is finding the right team to realize his vision, and particularly the right chief technical officer to get things going. And the CTO will face many of the real challenges that keep workflow moving or networks secure.

    The Right Fit: This has to be the right person for the company and its goals. Will you be a partner or an employee? Will yours be more a consultancy or advisory board member, or day-by-day operations manager?

    As a company grows and addresses its growth issues, different skill sets may be needed. If you have a background in software product development, do you also have a background in hiring and managing development teams? If this is going to be a data-driven company, what kind of background do you have in database technology?

    Those who can’t take a leading role in all aspects of startup product development may find themselves being relegated to the background when specialists are called in. A hands-on or advisory role may be less suitable than a development or leadership role. Before committing, you have to understand what the company’s long term goals are, and what growth needs to happen to get there. Read more

  • technology-startups

    Technology Startups – How to Go From Funding to Successful Exit

    Launching a startup is exhilarating, but when it’s in an industry as established and increasingly competitive as technology, it can be daunting to say the least. Don’t worry though. This article will help you navigate the unchartered seas of startup businesses and give you an outline on how to get from the drawing board to your own actual company. It won’t be easy, but with enough tenacity and time investment, your startup dreams can finally become the real deal.

    Why Technology?

    First and foremost, what are you doing here? This is one of the most important questions you need to answer for yourself and prospective clients because they will want to know. Stakeholders and investors can be (rightfully) scrutinizing, and it’s easy to get so caught up in logistics that you forget to contemplate some of the most basic questions. Whether it’s because you have background in development or programming and are inspired by an area you want to improve or have seen how well the industry is doing and want to climb aboard, know your facts and figure out how to present them in a manner that’s straight-forward, honest and engaging to anyone who asks.

    How to Fund Your Startup Properly

    You don’t need to take out thousands of dollars in loans and wind up further in debt than ever before your first client even walks through the door. Read more

  • QA_Testing

    How QA & Testing Effort has Changed in Software Product development in Past Years?

    The beginnings of software engineering came at the start of the computer age, with government insistence on exacting standards from large technical defense contractors. Today, at virtually every level, quality assurance testing has become a critical part of software development. But how has that role changed?

    Waterfall to Agile:

    The software world has been moving into leaner methodologies to streamline product development. Engineers who used waterfall development strategies have slowly gravitated to Agile methods such as Scrum or Extreme Programming. Agile techniques have overtaken software development and the role of QA engineers since the Agile Manifesto appeared: https://www.agilemanifesto.org/

    At one time a big allotment of time was designated for “testing”, and developers simply sent blocks of code to QA testing and moved on. Now programmers and QA engineers work together to produce quality code at each stage of development, while considering end-user feedback before moving forward. Today the QA engineer is an essential part of the development team.

    Software development methods: https://noop.nl/2008/07/the-definitive-list-of-software-development-methodologies.html

    Single to Multiple Platforms:

    Not too long ago a

  • Technology-Start-Ups

    Exit Planning for Your Software Venture Without a Strong Technology Partner is Like Shooting Yourself in Foot

    Why you shouldn’t shoot yourself in the foot and skip making an exit plan for your company

    You wouldn’t shoot yourself in the foot on purpose, right? Well, that is exactly what you would be doing if you put together your exit plan for a software company without including a strong technology partner. Let me explain how this is similar.

    An exit plan is a laid out ahead of time idea for what to do when it is time to remove yourself from a business venture. This is an important step in business planning as a guide for what you, and investors, can realistically expect from your venture, and what will happen if this does not work out. For a software company, having a strong technology partner that can pick up where you leave off, can prevent having to completely dissolve your venture, or leave it in the very best of hands.

    Here’s why. A strong technology partner is one that has proven itself as a technology advisor, has strong similar experience. They can expand your product and service using the vision you had st initially and modify it as new technology comes available. Outsourced product development might be a great option that you may choose to look at while finding this technology partner.

    Outsourced product development is a cost effective way to minimize overhead, and should be included as an option for an exit strategy. Read more

  • Agile-Development-Kanban-or-Scrum

    Agile Development: Kanban or Scrum, which is better?

    In an age of rapid technological progress, staying competitive requires a change not only in your products and technology, but in the processes used to develop them. This is especially true in the world of software development.

    In the past few years, the software industry has adopted agile development practices, which emphasize frequent launches rather than a few large product releases every year. Such practices help teams stay nimble and adaptable to rapid market changes. Two popular frameworks for implementing software agile development are known as Scrum and Kanban.

    Scrum:  With this methodology, the work is done in short bursts that are usually about two weeks in length, and it is divided up among people serving in three different roles.

    The first role is that of the Product Owner, who is responsible for maintaining the business strategy for the product. The second role is the Team, which is usually a group of fewer than 10 developers responsible for building the product. The third role is known as the Master, who acts as the bridge between the Product Owner and the Team. The Master also ensures that the Team stays on task by preventing the Product Owner from introducing new requirements in the middle of a development cycle.

    The benefit of this approach is that it allows the developers to do what they are good at while still enabling the Product Owner to drive the overall strategy. Read more

  • Remote-teams-for-product-development

    How Setting Remote Teams can Actually help in Increasing Efficiency of Product Development?

    How Setting Remote Teams Can Increase Efficiency on Product Development:

    Product development is a time and energy consuming aspect of business that requires all hands on deck. Successful product development requires project managers, designers, developers, marketers and more, and it seems like it would make the most sense to have them all in the same place working together. While the traditional in-house approach to product development still works for millions of companies around the world, remote development has its own advantageous worth exploring.

    What is Remote Development?

    Remote development means that the members of your development team can work from anywhere. It can be their own homes near the office or a country away. Remote product development hones in on each individual party’s skillset and decreases distractions and unnecessary crossovers, maximizing efficiency and improving the overall quality of your final product.

    Remote Software Development:

    The team effort that goes behind software development can actually be improved upon through remote software development. Apart from granting more freedom and space for your current team members to focus on their responsibilities with minimal distractions, software product development remotely is a booming industry with thousands of qualified professionals looking for work around the world. Read more

  • CTO-and-CIO

    How is a CTO Role Different than CIO?

    Differences between CTO and CIO:

    As head of an organization or in top level management, you may be faced with a challenge trying to understand the differences between a Chief Information Officer and a Chief Technical Officer. A clear understanding of the two job roles will help you access whether your business needs them or not. Overseeing the people in these positions can be harder as some of them may not have a thorough understanding of their roles. Every business need not have people in these job positions, but as they grow they may need people for these job roles depending on their type of business. People in leadership, especially in technology, need to understand the two job roles to make the right decisions.

    Similarities

    The reason distinguishing the two job positions is hard is because they share a lot of similarities. Both must have strong leadership skills, a clear understanding of the main underlying technologies, sound operation and management skills, business-oriented mindset, and efficient communication. The way they handle the similarities is what differentiates the job roles. Smaller organizations that only have one of these positions, must have a manager that complements with skill sets that are lacking. For instance, a startup may only have a Chief Technical Officer and will only be focused on startup product development. Read more

  • Right_Outsourcing_Can_Reduce_Burn_Rate

    How Outsourcing Software Product Development Done Right Can Actually Reduce Your Burn Rate and Speed Your Release Cycles

    Ever since the agile development model took over in many firms, being able to justify it from a cost standpoint has thrown some of the work that would be traditionally outsourced into technology product engineering methodologies that are more traditional and quantifiable in terms of return on the dollar spent.

    Yet agile non-withstanding, there is still a concern on the part of many experienced managers about being able to bring their projects in on time and under budget when using an outsourced team.

    Here are some tips that can help your software development company forge ahead with the partners that you choose to create your next application with:

    ROI doesn’t lie:

    At a large software firm, both the development models and the way that internal engineers interacted during projects used to change as management was looking at finding the best match for current conditions. For someone then taking those results and trying to apply them to their next project with outsourced product development, it became a tricky thing to find a way to compare apples to potential apples, given the stripped-down nature of the outsourced product development methodology. Just the same, once a model was developed and validated, it proved to be very useful in providing both a forecast and a system of checkpoints when it came to both cost and schedule, guiding the outsourced team to victory in terms of completing project milestones and meeting the budgetary goals. Read more

  • Retail CRM

    Retail CRM – Knowing Your Customer Better

    Why You Need to Know Your Customers Better:

    Today, retail businesses have a lot of competition. Not only are there brick and mortar storefronts, but they also have online shopping outlets to deal with. While it may seem that sites such as Amazon are impersonal because they do not actually interact with someone face to face, there is one thing that they do that really knows how to bring people in: they know their customers.

    Customer Relationship Management, or CRM in retail, are strategies that businesses use to manage and analyze customer interactions and information. The goal of this is to help improve the relationship with customers, and bring them back in time and time again. Retail software is available to assist with CRM by collecting this data and providing reports that a retail business owner can do.

    What does it mean to know your customers?

    If you want to start practicing CRM in retail, you need to start doing things to build strong relationships with your customers. One way you can do that is to find ways to personalize your customer’s experience. Just look at Amazon; they have gone to great lengths to give people a customized experience. Not only do they provide wish lists, they also give recommendations based on recent searches and provide emails that list products of interest. Read more

  • outsourcing-solutions

    Getting Rescued from Bad Outsourcing?

    Escaping The Trap Of Bad Outsourcing:

    Information technology plays a pivotal role in every industry these days. Your own company probably needs specialized IT solutions in order to be competitive. When you don’t have the in-house resources to build these tools, software development outsourcing is a natural solution. Employing an off-site software development company can be risky, though. What do you do when the team you hire proves to be unequal to the task? Here’s a guide to getting out of the bad outsourcing trap.

    Risks Of IT Outsourcing:

    While there are a great number of IT tasks that are well suited to outsourcing, some jobs simply can’t be handled by off-site teams who don’t understand the needs of your company. It’s very difficult to exercise tight oversight on outsourced software development, and this can lead to unsatisfactory results. This risk is multiplied with extremely sensitive work, especially when your own organization doesn’t have the technical resources or the time to thoroughly review outsourced work.

    Perhaps the greatest risk of trusting a bad outsourcing partner is losing control of your organization’s sensitive data. In some cases, an outsourcing company may even be able to deny you access to crucial information you need to continue working. Read more

  • Tech Start Ups

    Tech Start Ups – Why UI / UX has Become Make or Break Decision Now?

    If you’re working in the software industry, you already know that UI design is important for any product or service. Now the latest word is that any software development company that wants to be competitive needs to invest in UX design as well as UI work. Is this true? Do you need to start scanning the job sites for UX experts? The answer is yes, and this is why:

    Breaking Down The UI / UX Team:

    User Interface (UI) design is a pretty familiar concept in the world of software and web development. You already know these graphically-talented pros as the specialists you turn to put a pretty face on your products and services. User Experience (UX) design is the hot buzzword in the development world now, though. Just what is it — and more importantly, why is it important to you?

    UX design is the number-heavy, analytical muscle that backs up UI decisions. UX encompasses how and why your users see the designs developed by your UI team. It’s about shaping, analyzing, and improving how your users interact with your products and services. Moving into the future, capturing market share is going to require great UX work just as much as it requires great products.

    A Core Component Of Success:

    A software development company that’s looking to build great web solutions (or any other kind of software product, really) obviously needs skilled UX and UI specialists to get the job done. Read more

  • The-Future-Of-Outsourcing

    Losing Trust on Outsourcing Software Development? Let us Teach You how is it Done Correctly!

    Effective software development requires time and a great deal of expertise. While many entrepreneurs of technology related companies posses the capacity to develop their own software, the time required to do so would detract from other duties essential to business growth. It is understandable to be reluctant to entrust such an important task to a third party, so this posting will help ease your mind and discover how to effectively outsource your software development needs.

    The Approach:

    While it is true that there is a growing mistrust in outsourcing due to many failed projects in the past, this is more reflective of the importance of understanding the process itself. There are many excellent outsourcing agencies that will truly result in a positive experience throughout the entire software development stage than a company embarks upon. As opposed to working with freelancers, consider moving towards outsourcing companies with a positive reputation. Such companies will have a set process in place and stick to it. They will focus on effective communication with the clients, have professional credentials in place, and will understand the important of working as a team.

    Selecting an Outsourcing Firm:

    Naturally, choosing an outsourcing company is the most critical part of this process. Read more

  • Dashboards for Business Intelligence

    Dashboards & Business Intelligence usage in Retail Organizations

    Better Intelligence = Better Business: Great Retail Dashboards:

    In the modern retail landscape, there are more paths to success than simply keeping prices down. Business intelligence — the science of collecting, analyzing, and using data from all aspects of your organization — can give you powerful insights into how your retail company really works. Software tools like digital dashboards allow you to keep your finger on the pulse of your organization and make wise decisions quickly.

    Dashboards Defined:

    A digital dashboard is a powerful management tool that collects vitally important information and presents it all in a compact, easy-to-use format. Dashboards are a crucial piece of business intelligence software in the retail sector, as they allow you to quickly observe the current flow of your organization. Dashboards must necessarily update their information in real time – or close to it.

    The software that you use to organize and update your dashboards needs to be highly flexible (see below). When they’re designed and used correctly, dashboards can be invaluable decision-making tools. Conversely, a poorly-implemented dashboard can be useless or even deceptive.

    Building an Integrated System

    Some retail companies rely on integrated business intelligence software that can manage all aspects of retail information. Read more

  • BOT_Model

    Build, Operate and Transfer Model – Getting Software Product Development Done Right

    The Industry That Never Sleeps:

    Software product development is a fast industry. What worked yesterday may be obsolete today. Because of this, your programmers never sleep, the research and development never ends, and as part of the leadership of a software development company, you are constantly balancing risks and returns.

    Yet despite all this endless work, the obstacles of software development continue coming. Profits are low, turnover of new software is too slow, and losses keep piling. The pressure never ends.

    Have you ever asked yourself, “Why isn’t there a better way to do develop software?”

    Turn to the Government:

    It may be time for you to take a page from the government playbook. Historically, government infrastructure programs have always faced dual problems. First, governments naturally could not keep up with all the latest trends in construction and engineering. Think about how quickly every single technology changed during the Industrial Revolution! Overnight, old technologies became obsolete and if a government had spent millions of dollars on that obsolete method, they were simply out of luck. Second, the government could never justify spending millions of public dollars on research in an age of democracy and transparency. Read more

  • Retail CRM

    Retail CRM – Are there any Cheap Alternative out there?

    Customer relationship management software has helped manage customer interaction since the 1980s. Most sales teams, however, only use a portion of CRM’s capability. With costs ranging from $50 to $500 per user each month, you wonder if it’s affordable for startups and small businesses.

    Choosing CRM software

    Regardless of business size, when your library of customers has become burdensome, CRM software for retail might be a wise choice. It helps managing clients and sales, or even online marketing. Better customer service is an important aspect of getting more customers. Today’s CRMs offer many levels of service via different approaches.

    When looking at retail software solutions, you have to weigh such factors as scalability, difficulty of implementation, and available support, Consider the vendor’s experience in your area of business, and itemize what specific goals you have and the tools you need. But the first issue is always your costs.

    Free Software

    Free CRM system software comes in two options – free, but limited, and open source. Limited versions are essentially trial packages that set limits on the amount of users, storage, features, or other capabilities. You can upgrade later, usually for a fee. Read more

  • IOT in Retail

    IOT in Retail – How will It Change the Future of Shopping?

    The rise of Internet on Things IOT, in the retail business, has led to many game changing efforts to create opportunities in various industry domain and create the new company model. Information technology has revolutionized the retail industry, starting with e-commerce software development propositions and now The Internet on Things. Physical devices are increasingly interconnecting as well as creating a thriving and intelligent network of data and technology, which is referred to as Internet of Things. It has been projected that by 2020, a data network will interconnect more than 50 billion devices.

    Customer demand for product availability, convenience, and both contextualized and personalized interaction will drive business owners to adopt The Internet on Things. In the retail business, IOT and Retail Software covers a broad spectrum that includes product tracking, customer engagement, and interactive operation, an efficient service such as hyper-local message targeting, shoppers intelligence, mobile payment, inventory management, and asset management. This article provides an incursion of how Internet on Things IOT will change the future of shopping.

    Efficiency operations that can be inferred from The Internet on Things devices that collect data and present it as real time information in an actionable and meaningful ways. Read more

  • Product Development

    Don’t Just Outsource Your Product Development: Treat It Like Your Own External Team

    Although there are a quite a few benefits to outsourcing project work in product development, there can also be pitfalls that set efficiency against cost savings, resulting in more work for your firm. One of the most popular ways to counter potential problems is to set the environment in your organization so that outsourced product development workers are treated like an external team.

    Here are some ways to approach making changes that can enhance your results on your overall approach:

    Focus on synergy:

    One successful software product development firm adopted a strategy of keeping team leads in the United States and then outsourcing all development to their outsourcing partner in India. They were able to achieve productivity gains through synergy by focusing on finding a partner that could meet their cost/performance requirements. Once they made their decision, they spent extra time and budget on developing a strong working relationship with their counterparts, introducing the software product development people overseas to their company culture and work processes. They begin to see a return on their investment after the first few months of project work and have not looked back.

    An important part of emphasizing synergy can be to have your key managers or executives spend time with the people that you will be working with in advance of engagement start. Read more

  • Virtual CTO

    Struggling to Get a CTO on Board? Virtual CTO is Coming to Your Rescue

    If you run a software development company, it can be difficult to find and afford the right chief technology officer. These executives earn almost $12,500 per month on average, according to PayScale. They also receive considerable benefits, bonuses and commissions. Even if you have enough money to pay this officer, you might not be able to find a qualified professional locally. Fortunately, a virtual CTO can solve these problems.

    Explanation:

    Rather than occupying offices in your headquarters, virtual officers work remotely. They share their technology expertise and help guide your company via email, specialized websites and/or the phone. Each VCTO works part-time for a variety of separate firms. This means that you only need to pay this person for as much work as you truly need.

    Advantages

    Virtual chief officers don’t only cut your software development company’s salary expenses. They also eliminate the need for a physical office with costly equipment and furnishings. Your business doesn’t have to provide a VCTO with a pension, medical insurance, an Internet connection or even a parking space. This saves your company a considerable amount of money and reduces paperwork.

    Location:

    One reason why a virtual officer costs less is that he or she can live in any region. Read more

  • Planning a research & development

    Planning a Research & Development Team for your Software Product

    Getting Ready to Launch a New Software Product in the New Year? Here’s How to Form Your Research and Development Team

    When you’re in the software development industry, you know that getting your product to market is one of the most important initiatives for being successful and making money. But if you’re product rushes to market too quickly, you’ll lose money in the end. That’s why it’s so important to plan with your software product development team. If you’re among the many technology startups in NYC who are looking for tips on how to find the balance between getting a product to market and doing it in the right amount of time, read on to learn our top three tips for getting there.

    Tip #1: Set Small Goals that Lead to Big Ones

    When you are planning for a software launch, your software product development team members must all be on the same page about the goals at hand. Set your goals too lofty and no one knows what to do. That’s why it’s a good idea to set small yet strategic goals that build on one another and point to a set of larger goals. Your team will feel more motivated — and they will be more specific and pointed in the execution of those goals.

    Tip #2: You Hold Team Members to Their Duties

    There are many moving parts on a software development team — with many members in different roles. Read more

  • maps-local-search

    Multi Store Management Software – What You Must Look Before Choosing the Best Suitable Solution

    In today’s, global retail environment, retail business and customers are increasingly powered by digital technology and multiple channels that are available right at their fingers tips. Today, success comes from connecting with customers. The explosion of increased connectivity brings along an overwhelming wave of information and data.

    More importantly, when business involves multiple locations; Multi Store Management Software can help you to achieve what is considered to be “bird eye view.” Point of Sale (POS) can be designed for users with several retail stores, such that you can manage the server in your premise headquarters and establish virtue access that accommodates other locations.

    Multi Store Management Software should offer retail solutions that accommodate all goods and services you sell and include the ability to add or remove products from sales menu or even update pricing at different locations from POS terminal. It should also treat customers appropriately based on where they shop. This is because it can structure membership management from different stores in accordance with performance; this can help in tailoring promotions uniquely.

    Moreover, Multi Store Management Software can enable users to stay on top of inventory from afar, since these retail Software’s have the capability to be managed by mobile devices that use wireless network and can later be plugged into the computer for download. Read more

  • software-product-development

    How a Traditional Software Project Development Different than Developing a Software Product?

    A systems development cycle (SDLC) for a long period has been the conceptual model for developing software; it has defined phases. The stages include user requirement definition, analysis and system designs, system requirement definition, testing, maintenance, and implementation. These models are commonly referred as plan- driven models since they emphasize on planning continuum. However, the modern world is experiencing rapid advancement in the field of business and technology. Software product requirements are changing continuously, and they may not be clear.

    Product development approach used by companies face the need to adapt themselves to complex environments, which call for continuous transformation on how they develop a software product. Under the current circumstance, business agility is the fundamental elements in gaining market success and strategic advantages. Achieving modern software demand, organizations need to have agile techniques, architectures, methods, and tools that can react to real time changes and requirement. Agile methods are increment; they can accelerate delivery of quality product through continuous planning, feedback and close communication between developers and customers. This article proposes an incursion on how traditional software development project differs with developing a current software product.

    The nature of software development is highly complex undertaking; it characterized by various requirements and need for specialized and diverse skills. Read more

  • agile-product-development

    Developing Software Products: Agile or Traditional Model?

    When it comes to software product development, organizations are faced with a persistent need to have the ability to adapt themselves to complex environments and needs. This need for the ability to quickly adjust can be defined as system agility. Much in the same manner that all other areas of life are dynamic, so is the life cycle of software development models. As the overall environment changes in a startup or product requirements that may evolve, the needs will change, and the manner in which that software is developed will also change to conform with the needs of the stakeholders and users that use it. Maintaining this type of agility requires architects with agility, as well as agile tools and methods. When it comes to software product development, the idea is to sustain the discipline necessary for optimal quality, while possessing the agility necessary to meet the need for constant change.

    While it may seem that the agile software product development method would be an automatic choice for most instances, there may be times in which a traditional model will be more conducive to producing the software product that is needed.

    Working with a Traditional Model

    Traditional models call for a more precise approach in which teams will work according to a highly detailed plan that consists of a comprehensive list of detailed characteristics in addition to specific tasks that will have to be completed within a specified period of time, because the specificity is related to the product and its lifecycle. Read more

  • Captive vs. Outsourced – Which is the Right Option for Software Development?

    When it comes to software product development in the modern age, most companies will settle for one of two primary models, opting for either a captive approach or outsourcing the work to a third-party provider. There are a number of different factors that must be considered in order for a business to determine which option is best for them. Some variables that must be considered when determining whether to outsource software development or use captive operations include customer needs, associated risks and relative costs.

    Each option has its own benefits and setbacks, so understanding each will be key to ensuring that the right option is chosen for your business.

    Third-Party Outsourcing

    Third-party outsourcing is reflective of the classic client-vendor relationship, which is strictly governed by contractual obligations, in addition to service level agreements. Whenever a company chooses to outsource to a software product development company, some form of strategic and tactical reasoning, such as short-term cost-efficiency or staffing flexibility, usually motivates the decision. For instance, if your company has current expertise to develop your software, but your current staffing situation doesn’t allow for a major overhaul, porting to new platform (mobile version etc.) or increasing speed to achieve newer releases, then third-party outsourcing will likely be a better option. Read more

  • Taking offline retail to online

    From Offline to Online Retail – Step by Step Guide to Transition

    Congratulations on making a wise business decision. It might be a bit intimidating at first to imagine taking your company online. You may not be sure where to start. Take a deep breath and figure out first how you will market your products online. Obtaining a domain name and creating a website is probably one of the most important things you will do to establish your company’s presence on the Internet. Before you do this, you definitely need to analyze your current operations by asking the following questions:

    1) What part of your business can be done online?
    2) How are the customers obtaining your products now?
    3) What shipping procedures do you have in place now?
    4) How are you tracking customer sales and repeat customers?

    Once you answered those questions, you need to draw up a plan that will enhance your online presence so potential customers can reach you.

    Step One: Know Your Current Operations and Status

    You’re probably already analyzed the potential benefits of going online with your business. It is definitely good to go over these benefits and decide if you are going to open up your own online store or piggyback on a known site to see if your product sells well online.

    Step Two: Decide What Products You Want to Sell Online and Have A Way to Ship Them Quickly

    An important component to retail e-commerce development is to have an understanding what products sell better online compared to products that don’t sell as well online. Read more

  • Group of Business People Meeting About Teamwork

    Retail CRM – Knowing the Customer Patterns and Making Informed Decisions

    Online retail requires IT solutions that go above and beyond expectations of business models and processes. There are various software solutions that help businesses manage their leads. When a business obtains a lead, those leads are prospects. It is essential for management to understand the requirements of analyzing consumer behavior and how to use that data to turn prospects into actual clients or subscribers.

    When it comes to CRM, businesses must know the why, what, how, when, and where of the buying patterns in clients and consumers. Understanding consumer behavior, especially online, requires a comprehensive CRM that yields useful data by revealing customer patterns. It succeeds when it helps executives and management make informed decisions. Consumer behavior is defined by the actions involved in purchasing decisions revolving around services and goods as well as the disposal of those services and goods.

    Consumer behaviors always have a degree of variables that are unknown and unpredictable due to the sporadic behavior based on real emotions and rationale for buying goods and services. It is human nature to be volatile, and selfish sometimes. All people are consumers, and every day goods and services are bought. Not all consumers have the same tastes, and if they did, they have different reasons for those tastes. Read more

  • SolutionWordPuzzle

    Retail IT Leaders – Must have software solutions for your business

    The Must-Have Software Solutions For Retailers 

    Today, the expansion of the Internet has increased the pace of global commerce in startling ways. Around the world, retailers encounter new challenges as a result of this situation. If your company expects to remain competitive in this dynamic market, you require some basic software solutions in your IT investment mix. Don’t overlook these must-have products when you plan for your retail software IT needs:

    1. Security Software

    The ever-changing landscape of viruses, malware, trojans, phishing scams, spam and other threats to website security pose a potential hazard for any business enterprise which maintains an online presence. Although some Cloud Management providers offer comprehensive security for cloud-based applications, companies still need to consider this issue carefully. Even with excellent protection for databases in the cloud, it usually makes sense to secure individual computers within a company, too. Malicious software programs and thefts online can damage a retail reputation and result in costly claims.

    2. E-Commerce Software

    Companies today require E-Commerce software that enables seamless automated online sales. The type of product you select will likely depend upon the size of your enterprise and the fulfillment procedures you maintain. Read more

  • POS-Solutions

    What a retailer must look into before finalizing a POS solution?

    Retailers: Here’s What You Need to Know Before Finalizing a POS Solution 
    Point-of-sale (POS) devices and software enable a business to conduct business. While the basic requirements for a POS may be to conduct transactions, they can and should do more than that. A POS should become a vital part of your business strategy. It should enhance your day-to-day operations while helping you to conduct significantly more business than you could any other way.

    The innate problem with POS solutions is that they are not created equal. Some offer more features, while other offer too many. This can make that final decision concerning what POS to purchase into one of the most difficult ones you might ever make.

    Let’s explore some of the must-have qualities your POS might need to have before you finalize your choice.

    1. Your POS System Should align with How Your Business Works

    The first trait you should look for in a POS solution is the fact that it aligns with the way your business currently operates. It should be designed to be implemented with minimal training.

    This isn’t to say that a POS cannot offer advanced features. If your business needs these features, then it should allow them to be used optionally.

    The thing to understand is that your POS solution should only be as complicated as it needs to be for your employees and customers to interact with it. Read more

  • local-seo-multi-locations

    Retail Software – Keeping all your multiple locations synched

    Businesses with multiple locations have special considerations that single-site software can’t address. Companies that have an online retail presence have further additional challenges that come from managing an e-commerce store. The following reasons should help you understand the importance of finding the right multi location retail software for your company.

    Centralized Reporting

    When all your retail locations sync to either a central location or the Cloud, you can view your entire business at a glance. Most reporting functions allow you to begin with an overview of company-wide sales performance and then drill down to see location-specific data. Without centralized reporting, you only see the performance of each store.

    Uniform Pricing

    By managing prices globally, you avoid the complications that arise from having different prices at every store, and you save time. Rather than have staff at every location entering and updating prices, you can have one person do it for your entire company, avoiding the frustrations that develop when your stores compete against each other.

    Inventory Management

    When you have a global view of inventories, you can efficiently use your resources to move inventory between stores before reordering. When the time comes to order merchandise, the software lets you order for all your stores at once, saving time and allowing the use of your purchasing power to buy at lower prices. Read more

  • mshopping_1960x980

    Retail – How a well thought mobile app strategy helps modern retailers

    Retailers: Use A Careful Mobile App Strategy 
    Today a well thought out mobile app strategy enables retailers to compete more successfully for both in-store and online revenues. These useful tools promise to help some brick-and-mortar companies reverse years of gradual losses to ECommercecompetitors. How do Mobile Apps enter into modern retail marketing? What features should these software applications include? What strategies should businesses employ in implementing them more effectively?

    A New Retail Landscape

    Every year, an increasing number of shoppers head to malls and grocery stores carrying sophisticated mobile devices. A growing segment of these consumers use their iOs Apps, Android Apps, Windows Apps and more to seek out bargains. They may visit stores specifically to find certain products stocked there that they have identified via an Internet search. Additionally, a rising percentage of outlets today use wireless beacon technology to draw visitors into the store and promote products known to interest them. Visitors may gravitate to items offering coupon discounts or special promotions, for instance. Retailers who fail to take advantage of these technological innovations risk losing market shares to more aggressive, technically-savvy competitors. Read more

  • ecommerce-best-practices-for-small-biz

    Retail Ecommerce – Which is the right platform for you?

    Before choosing an ecommerce solution, you have to know what you need from one. 

    Retail Ecommerce – Which is the right platform for you?

    There are literally hundreds of ecommerce platforms and options available. Making a choice can seem daunting, and making the wrong choice can cost you more than money. Before finding the ecommerce solution that’s right for you, it helps to know what you need an ecommerce solution for.

    • What are you selling? Is it items, a service, or both?
    • Are your products digital or physical?
    • What’s in your inventory?
    • Do you already have a website?
    • Do you need to set up a new one
    • Is your site centered on your shopping cart?

    Answering these and other questions will help you to narrow your choices. There are ecommerce solutions that,

    • Favor one type of selling platform over others
    • Only allow for specific forms of payments
    • Work well as software or plugins to existing platforms
    • Exist as their own full-service platforms

    So look out for the ones that promise to do what you need them to do.

    The Size of Your Business

    The size of your business has a lot to do with the kinds and brands of platforms your company should consider. For example, an enterprise solution like the WebSphere Commerce Suite (WCS) is ideal for retail businesses that routinely spend several millions in operating costs. Read more

  • 1444313235omnichannel2

    Omnichannel – What is it and how is it shaping modern retail?

    “New Retail” Blends the Physical With the Digital Through Omichannel Strategies
     

    The retail landscape is swiftly shifting, and many retailers risk being swept away by the profound changes that will come to define the marketplace over the next decade. In order to compete in our increasingly globalized and digital world, retailers need to create seamless shopping experiences for their customers that permeate nearly every marketing channel. The buzzword for this new, multi-channel marketing presence is “omnichannel marketing,” and it is profoundly altering the way retailers will do business in the first half of the 21st century.

    By harnessing the power of digital technology, and tapping into the free flow of information and ideas, retailers can create omnichannel shopping experiences for their customers. But what exactly is ominichannel marketing, and how can retailers, large and small, get on the bandwagon?

    Omnichannel marketing falls under the digital concept of “New Retail,” which is a collection of strategies implemented by retailers to react to the challenges of operating in an increasingly digital world. Omichannel retail, simply put, is the blending of physical and digital retail spaces. Read more

  • Back-to-the-Future-Title-Card

    Back to the Future – How Will Technology Shape Retail in Future

    Doc Brown and Marty McFly gave us some amazing insights of future and surprisingly many things actually have become a reality from the movie; I still believe they really never touched upon how would we be shopping in future. From smartphones and mobile devices to digital currencies and online payment methods, technology is rapidly changing the way we interact in our shopping experience.

    Experience Matters

    It is rightly said that in shopping, customer experience in interacting with your product or the sales person is the most important aspect that makes them buy from you. I believe that in future the emphasis will completely be on the aspect of customer experience.

    Already in today’s world, we have technologies available that can be extended to give the customers near real in-store experience when they shop online on web or through their mobile. Companies of future will try to bring virtual experience in store for some products that can be tried using holographic and VR headsets. It will not be long when you can move in a large shoe brand store and stand in front of a mirror and see the shoe style changing in your feet by tap on the mirror.

    Customer is King

    Once you are able to provide that needed customer experience with your products, it is the possibility of treating your customer in most personal way that will swing the game in your direction. Read more

  • featured_e-commerce

    ECommerce Comparison – Selling Through Your Own Store vs Existing Marketplaces

    Is it better to sell your products through your own store or through an existing marketplace like Amazon.com, eBay.com or Etsy.com? When making this decision, it’s worthwhile to take a look at the advantages and disadvantages of each strategy.

    Advantages of Selling Through a Marketplace

    • It’s typically easier to get started selling through a marketplace than it is to start your own ECommerce store from scratch.
    • Some marketplaces do their own advertising and marketing. This creates a possibility of customers finding your store through their efforts.

    Disadvantages of Selling Through a Marketplace

    • You give up a substantial percentage of your revenue to the marketplace.
    • Many marketplaces will not allow you, or any of their third-party sellers, to market directly to customers acquired through their platform. What this means: They consider the customer to be their customer, not your customer. This limits your ability to solicit repeat purchases, and repeat purchases are essential to the success of many small businesses.
    • Your business is subject to the policies of the marketplace; you might or might not like or agree with their policies.
    • The marketplace can make changes to their policies, platform or procedures at any time. This will directly affect your business, but you will not have any say in the decisions they make.
    • The marketplace has the power to revoke your privileges to use their site at any time, and you have no control over their decisions in this regard. Read more
  • crm_best_practives

    CRM in Retail – Why is it becoming an absolute essential tool for success?

    You may have heard about CRM, or customer relationship management. What you don’t know is just how important it has become in the retail space. On the face of it, CRM sounds just like what a retail business should already be doing- building and managing relationships with customers.

    However, the real value of paying specific attention to the new tool of CRM software, that have made the process and workflow of actually developing those relationships much easier. As the saying goes, the best customers are the ones you already have. In retail, repeat business and loyalty matters. CRM solutions are the best way to promote that loyalty through carefully managing the experience of each customer.

    Why CRM?

    The CRM software tools now provide you ability to manage your customers, sales, orders, invoices, and products in more structured and automated fashion. Further business usage of this large CRM dataset can be achieved by analyzing and visualizing through various meaningful reports. This has brought totally new insight to various functions of marketing, product design, customer support, inventory management and even branding.

    CRM software can tap into an interconnected dataset made up of each customer’s history of interaction with the retail brand. That opens up the possibility to optimize business processes to make sure every customer has a good experience, because it’s that positive experience that encourages people to keep coming back. Read more