Today, the expansion of the Internet has increased the pace of global commerce in startling ways. Around the world, retailers encounter new challenges as a result of this situation. If your company expects to remain competitive in this dynamic market, you require some basic software solutions in your IT investment mix. Don’t overlook these must-have products when you plan for your retail software IT needs:
1. Security Software
The ever-changing landscape of viruses, malware, trojans, phishing scams, spam and other threats to website security pose a potential hazard for any business enterprise which maintains an online presence. Although some Cloud Management providers offer comprehensive security for cloud-based applications, companies still need to consider this issue carefully. Even with excellent protection for databases in the cloud, it usually makes sense to secure individual computers within a company, too. Malicious software programs and thefts online can damage a retail reputation and result in costly claims.
2. E-Commerce Software
Companies today require E-Commerce software that enables seamless automated online sales. The type of product you select will likely depend upon the size of your enterprise and the fulfillment procedures you maintain. Just as a single shoe size won’t fit every customer, enterprise E-Commerce software packages deserve careful evaluation. A startup with a limited budget will likely not possess the same needs as a well-recognized retailer with an established chain of B2B vendors. However, some excellent software programs today assist retailers in adding ECommerce sales to existing revenue platforms. E-Commerce software includes both tailored and custom-designed versions.
3. CRM Software
As the Internet has grown in importance, the variety of excellent Customer Relationship Management programs has kept pace with this expansion. Today, retail outlets can locate some exceptional packages targeted towards their particular marketing needs and preferred promotional strategies. Some companies also obtain customized CRM programs. Just as most retailers now depend upon online sales as a source of revenue, in addition to in-store business, the intelligent use of CRM marketing programs may help enhance your company’s bottom line.
4. Retail Mobile Apps
Companies seeking IT solutions need to consider the growing importance of retail mobile apps. The expansion of beacon technology has increased the availability of very sophisticated commercial metrics programs. Developing customized, tailored mobile apps to furnish information to in-store consumers who carry mobile devices may boost store revenues. Many of these programs work well for promoting online retail services, too.
5. Social Media Integration Software
Today, even retailers may benefit by maintaining smoothly functioning databases to track sales metrics and promotional campaigns. Using software programs to help integrate social media and SEO campaigns with these programs offer many enterprises an opportunity to take the best advantage of low-cost Internet marketing techniques. Many of these programs work seamlessly with compatible CRM software. Outsourcing to ensure excellent integration with legacy systems may prove helpful in some cases.
6. ERP Software
ERP integrates every business automation need required to operate a business of any size in a single platform. With some large players like Microsoft, SAP, Oracle playing in the space, there is a wide variety of software available that can be tailored to any enterprise need and can be installed at multiple locations. ERP software of modern times can cover all business processes ranging from end point of sales, inventory management, supplier management, commerce integration to order processing. Once your business scales up, this is the most essential and complex piece of software you must look to implement helping you control things efficiently.
7. POS Solution
Retailers today are trying to achieve an omni-channel approach where their consumers should be able to have a similar experience irrespective of the platform they use for purchasing the goods. It is hence more essential that those old cash registers must become compliant to organization wide Point of Sales (POS) approach of the business. Choice of this software solution is very critical and may break or make your business’ ability to interact with the consumers. It is highly recommended to use an experienced IT solutions provider to choose from plethora of options available in this space.