Tag Archives: App Development

  • keys for succeeding with artificial intelligence

    There are 5 Keys for Succeeding With Artificial Intelligence in 2018

    5 Keys for Succeeding With Artificial Intelligence in 2018

    The most optimistic supports of AI believe it will eventually help to solve climate change, prevent car accidents, and improve everyone’s daily life.

    While AI may not get that far in 2018, it’s sure to become a bigger part of your company. Over eighty percent of Fortune 500 CEOs say AI is very important to their organization’s future.

    To help your company have success with AI in 2018, here are five things you should keep in mind:

    1) Don’t be Resistant to Change

    Many people, and that includes business leaders, hear AI being mentioned and immediately shift their thoughts to science fiction and fantasy worlds. However, AI is really here – and it’s time to start recognizing and implementing it. If you’ve used products like Siri or Alexa, you’ve used AI. Now that computers are stronger than ever, we can start using products like these for business. So the most important thing is to recognize that AI is here, and you should start planning for how it can impact your business.

    2) Combining AI with Cloud Computing

    As a company begins to implement AI, they’ll also need to improve their cloud computing. This is necessary to optimize the infrastructure and processing that supports the artificial intelligence. For example, the amount of data that needs to be stored for the AI to know all combinations of the human senses or how to process algorithms is too much data to be stored on company computers. This will require many companies to make big investments in cloud computing. What’s important here is to recognize that the two go hand-in-hand, and if your company is ready to make the leap to AI, it needs to have strong cloud computing behind it.

    3) Personalizing Mobile App Development

    AI is completely changing the ways we interact with mobile applications. For example, take Taco Bell. You might imagine their app would have the menu of the nearest restaurant so you can place your order. Thanks to artificial intelligence, it’s much more user-friendly than that. Instead, they released TacoBot. This app uses artificial intelligence to recommend personalized orders based on your previous purchases and current events. This is great progress in mobile app development, as the app is now able to think for itself to decide what you would enjoy. Business leaders need to be aware that customers will be expecting very personalized experiences because of AI.

    4) Improving Software Development

    While AI will help to personalize mobile app development, it will help to make software development a quicker process. This will be done by making use of AI technologies like machine learning, deep learning, language processing, and business understanding. Believe it or not, when machine learning and deep learning are mastered, AI will be able to complete software development on its own. As this progress continues, coders will focus less on programming rules into an application or software, and more on programming the application to learn on its own to improve. So keep in mind that AI will eventually have the power to design software on its own, and your IT team will need to know how to start programming under these conditions.

    5) Its Already Happening

    Some industries have already begun to implement AI. For instance, AI is already making strides when it comes to media. A leading audio company that has the largest reach on radio and television in the United States uses AI to process, review, and update audio information almost instantly. This should tell you that AI is here to stay, and it’s time to see how it can help your business. If your competitors are already implementing it, or are at least looking into the possibilities, lagging behind could cause a serious issue for your business.

    As we’ve watched technology grow over the years, we’ve seen people be cautious about computers, to them being on every desk in every office in the world. AI will likely have the same future, as we are now uncertain about what will soon be standard. But if you keep the five points above in mind, you’ll be sure to be on point with your AI integration.

  • mobile app development Lifecycle

    The mobile app development Lifecycle that Every developer should know

    The Process of Mobile App Development

    Mobile apps are a major product of many app developers. In order to output a good product and establish consumer trust, it is important for a mobile app developer to establish and follow a mobile app development lifecycle. There are many models that developers adopt, but there are several key steps present in all of them.


    Every life cycle starts with a brainstorm process. Every mobile app requires an idea to start with, and this step allows for a collection of different ideas. Though many of these may not make it into the final product, it is critical to explore different functionalities for the app to see what consumers may want or explore new markets.

    This process is typically the cheapest of the steps since this process typically only a notebook to record ideas. No coding is typically required during this step, and is not taxing on the developer.

    Devices the apps are intended for and coding environments are also chosen during this step. It is important to choose a coding environment and device set early since these will put limitations on which ideas are possible and which ones can be discarded.

    App Design

    After the brainstorming step is the design phase, in which ideas that seem useful are combined in a layout that makes most sense.This phase involves the design of the user interface that is able to incorporate all the useful ideas together. Different layouts are typically explored, and there are free options for creating quick prototypes.

    The mobile app developer will also create an outline of the different functions that will be required during the coding process to make it easier to figure out exactly what to code, variables necessary, and optimized arrangements for the different function calls.

    Coding and Testing

    Once a user interface is decided on and the feature list is finalized, the coding process begins. During this phase, all the variables, classes, functions, structures and other elements are typed into the coding environment of choice and compiled.

    Many of the initial bugs of the code will affect the compilation process, preventing the application from fully compiling. Most modern compilers will indicate where in the code the errors occurred, making it easier for the developer to fix them. Once the application is successfully compiled, it can be run in a simulator or a physical device to begin the testing phase.

    Ideally, the code will be installed on a physical device, or multiple devices, to perform real world testing of the application. During this phase, a developer monitors aspects of the interface that work and don’t work, and look for bugs that occur in the code while using the app. When a developer is confident in the performance of the application, it is ready to be released.


    The fruits of the mobile application development process lead up to the release of a mobile application for consumers to purchase. Distribution via an app store occurs during this process, and a developer typically monitors sales to see how well the market responds to the application.

    The mobile app development lifecycle doesn’t stop after the product is released. There is a phase of updating the app and maintaining it after the release.

    Updates and Maintenance

    The analytics of the data are monitored by the developer. The code of the application is updated to incorporate new functionalities that the consumers would find useful or to remove functionality that consumers never used. The user interface typically changes after the initial release since consumers tend to find attributes of the interface confusing where the developer thought things were clearly laid out.

    Having a large number of users will inevitably bring up new bugs that were not found during the testing phases, requiring bug patches to be released to make the application more stable.


    Mobile application development isn’t as straightforward as following these steps linearly, so many developers have adopted nonlinear strategies that incorporate these steps multiple times during the development process. This allows the developer to quickly adapt to issues that arise and changes that occur during the process without having to completely restart.

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  • Mobile App Developer

    What are the common things to consider when selecting a mobile app developer?

    Common Things to Consider When Selecting a Mobile App Developer

    Selecting a mobile app developer is not a straightforward activity and should never be rushed because the outcome may not be favorable. You may be tempted to go for the cheapest quote, but this might cost you more than twice the highest estimate you have. So, what should you consider when selecting mobile app developer?

    1) The Portfolio of the Developer

    Top mobile app developers have a history in the business, and that means there is at least one app they have designed. Usually, they are proud to display the apps they have made. If they don’t have samples on their websites, you can ask for a list of companies they have worked with.

    This will give you insight into the kind of apps they design and the level of service you should expect once the job is complete. Mobile app developer who have designed high-ranking mobile apps in the past are very likely to create a great product for you too.

    2) Check the Reviews of their Apps

    Some apps may look good but are not functional at all. Sometimes, the targeted audience is unable to use apps that you find simple and well designed. That is why user reviews are important. They help you determine the mobile app developer capacity to adjust their products to suit the intended users.

    Ideally, you should find a mobile app developer who has worked in your industry. A medical app and a smartphone game alternative are made differently. What makes one product great might make be the worst quality in the other app.

    For consistency, you can look up the reviews on the apps made within your industry or similar sectors. This will allow you to analyze the mobile app developer properly.

    3) Find a Developer who Understands Marketing as well as App Designing

    Mobile applications are a means to more business, and as such, they need to be marketable. A business-minded mobile app developer will brand your app and add the proper elements to make it good for client conversions. The developer should understand all the aspects of your business since the app will also be a base for your company.

    You can ask the developer what value they will add to your company through the app. The answer should point you in the right direction.

    4) Hire a Developer who will Stick with you even after the App is Delivered

    Often, developers will want to forget about the app after the money is paid. Be careful, however, because bugs always come up in software. You may not notice it in the demonstration or even in the first weeks, but they will show up later on. Remember that your app is a pathway to more business, and delays will cost you a lot of money. To prevent such incidents, find a developer who is ready to fix problems that come up later on.

    You can find this out by checking their warranty agreements. The guarantee should run for a period that is long enough for you to uncover bugs in the product. Also, you can consult some of the developer’s previous clients to see how they handled bugs and issues in their software.

    Don’t believe any mobile app developer who tells you that their apps never have bugs. That might imply that they are dishonest. All apps have bugs and might need to be improved in the future.

    5) Make sure you are working with a team

    Teams are better than individuals since they will be able to come up with a functional app that is also easy to use. The business aspect of your app will be taken into consideration and still allow you to access the best talent in mobile application development. Also, get the contacts of the person who will be in charge of the project. That way, you will be able to get timely updates on the progress of the job.


    It is very easy to go wrong with the selection of a mobile app development company. There are many people who claim to design great apps for you, but most will give out poor products and even poorer customer service. To reduce the probability of such incidences, you should consider the tips outlined here.

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  • Mobile App Strategy

    What are the great metrics to measure a successful Mobile App Strategy?

    Great Metrics to Measure a Successful Mobile App Strategy

    Coming up with an idea and development efforts for a smartphone app that will enchant customers may be just the first step of a new business. For businesses to stand the test of time and survive through ever changing market environments and needs require a mobile app strategy for success. If your business depends on successful mobile app development you then must start by defining what it means to you. How do you measure success, what are the right metrics?

    There are basically four kinds of metrics:
    Performance: The focus of these metrics are on the customer experience as it uses your app.
    User and usage: Marketing uses these metrics as indicators on customer demographics.
    Engagement: These metrics tell how users are engaging with your app.
    Business: These metrics answer the impact of your app on important business questions like revenue.

    Performance metrics

    Customers hate it when their app crashes, so you want to know about it. An example definition of a performance metric is app crashes per load attempts or you could relate it to performing a particular operation.

    Your app probably needs to access other services and the time to get your request in and out is called latency and is usually measured mobile app strategy in milliseconds. Latency directly impacts how a customer perceives your app as fast or slow. Another latency related metric is how well your app responds to increasing loads. You can have a low latency at the start but as the customer interacts with it and the request queue grows it may start to slow down significantly.

    Usage and demographics metrics

    Your development team can find out about your user base as a monthly or daily active users metric. This is very important if your mobile app development business model relies on advertising revenue.

    More details about your user base can be obtained from knowing which mobile devices and OS they use. This metric helps you focus and prioritize your mobile app development efforts according to your user’s platform of choice.

    Knowing where your user base is located is also very important for app development. Are you reaching out to a global market? Where are the majority of your customers? Do you want to target aspects of your app by geography?

    Engagement metrics

    A key indicator of how much your customers like or dislike your app is by looking at engagement metrics.

    Session length is a measure of time between app open and close. A long time is a strong indicator that your app is useful and liked.

    Session interval is another time measurement showing how much time a user spent on a particular function. With this knowledge, you can streamline your continuous improvement program and focus your value-added efforts on the functions that attract your user base.

    Your app can be downloaded millions of times and you may consider that a success. But is it really? Retention rate measures the percentage of customers that return after that initial engagement. By combining this metric with others your app development team can work on personalization features. Your user base may not be gigantic but those who are can be turned into loyal paying customers.

    Business metrics

    You may have to pay some of your distribution channels and you want to know if they are really worth the expense. The acquisition cost metric tells you from which channel your customers are coming from.

    Transaction revenue metric is very useful for apps that support retail product and service transactions such as shopping and travel.

    Abandonment rate metric is one you want to watch very carefully. It is a ratio of transactions abandoned vs. transactions initiated. Transactions may be abandoned due to performance, experience, or expectation issues and your app development team must be on top of it and devise fixes to prevent customers from going away.

    Once you have a user base and a business model that seems to be working you want to think long term. Lifetime value will be then your primary revenue metric. Your mobile app’s value is measured in relation to how much your users are worth during the time they are using it. Lifetime value is not only revenue in dollars but can be used to measure social sharing indicators, a number of articles read, or another measure of value that is important to you.

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  • How to Accept Payments Through Your App

    How to accept payments through your apps?

    So, you’ve developed an app for your business. You’ve already finished designing and building your mobile application. You have your products ready to sell, be it digital, in-app goods, a subscription your business offers, or an actual physical good; you need to know how to get paid.

    Ordering products off the internet can seem like a simple task, but managing online transactions can be a very complex task. Your objective is simple, find a way to accept forms of payment from your customers. You want to protect your client’s financial information secure for future sales. Your app will need a secure, user-friendly payment system in place to make getting products in their shopping cart to their front door a smooth, reliable process.

    Mobile app developers use software kits called “gate-ways.” Gate-ways can be purchased with a variety of functions, features, and fees. All gate-ways serve one vital function, making sure you get paid for your products and services. Today, let’s talk about the various methods and services your business can utilize to accept payments through mobile apps.


    The first gate-way on our list is Braintree. Braintree has been the owner and developer of PayPal, both of which are owned by eBay. Braintree can develop just about anything, with customers in over 30 countries and 130 different currencies with seven side server programming languages.

    Braintree can offer you gate-way software kits for Apple iOS and Android operating systems. Braintree also offers live customer support, fraud protection and payouts in as little as two days. Bran tree offers no fees on transactions for the first $50,000 then changes to the industry standard of 2.9%.

    Google Wallet

    Google Wallet is Google’s answer to Braintree’s PayPal. Google Wallet features cloud-based computing software called “Instant Buy,” which stores your customer’s financial information securely in the cloud. Google Wallet offers programming software for buying physical and digital goods in Apple iOS and Android and desktop interfaces.
    Another unique feature provided by Google Wallet is engagement services for coupons and loyalty cards. Google Wallet doesn’t charge transaction fees but takes the payment processors standard industry costs. Keep in mind that Google Wallet is only available to users in the United States.


    Venmo is the social media marketing minded companies out there. Venmo offers peer-to-peer transfers from the mobile app to phone numbers, social media accounts, and email addresses.

    My favorite feature of Venmo is how easy it is to keep track of your financials. You get a live feed of transactions between you and your customers. The best part of Venmo is the price! Venmo doesn’t charge fees for bank and debit transfers, just a fee for credit card users.


    TSYS or Total System Services, Inc. is one of the top payment gate-ways in the United States. TSYS offers many payment solutions for online payments. Utilizing TSYS’s MultiPass system as your payment solution for your app development, you will be able to accept mobile and web-based payments through your app and websites. TSYS fees vary, depending on what type of payment solution you choose.

    Amazon Payments

    Being one of the top five technology, it only makes sense for Amazon to develop its payment gate-way. Amazon reputation for being strictly an eCommerce website is incorrect, Amazon also uses its sales platform for businesses to sell their products. Amazon utilizes Amazon Prime to enhances user features and often offer discounts for various business’s customers. Amazon has also started its software development branch, Amazon Payments.

    Much like Google Wallet’s “Instant Pay,” Amazon Payments offers a one-click buying option to utilize in your app, which allows customers to seamlessly buy products without ever having to exit out of the application or be redirected to another page. When it comes to app development, offering a user-friendly, one click and done buying option is one of the most efficient ways to manage online payments. Amazon Payments offers comprehensive fraud protection and a reoccurring payment option, which conveniently allows you to manage payments and subscriptions almost effortlessly. Amazon Payments charges 3% and .30 cents per transaction, but if you process more than a certain amount a month, you can usually work out a discount.

    I hope you found this article on getting paid through your mobile apps helpful and have gained a lot of insight. The beautiful part of being a business owner in this day in age is how many tools you have available to help you keep your business’s mobile app successful. The right tools are out there, find the method that works best for you.

  • How to Make Money with Mobile Apps

    How to make money with mobile apps?

    Mobile app development has become a very big market. The use of mobile devices has continued to increase with manufacturers coming up with new products every few months. Consumers have more options when it comes to operating systems unlike before when they only had about three alternatives. This growth has seen a new market expand for developers- mobile applications. With consumers always looking for something better, developers discovered the numerous advantages that having applications for mobile use would provide.

    From gaming to shopping to getting directions, mobile apps serve all kinds of needs. However, not a lot of companies have thrived from developing apps, and that is because they didn’t use the right monetization models. Making money from apps is possible, but it has to be approached analytically. So, how can an app make money with so many of them out there?

    Determining Pricing

    Before seeing how a mobile application makes money, consider elements that affect the pricing technique. The interaction that users have with an app will dictate the best way to make money off it. Some pricing models only work when an app requires a significant engagement with the users. If consumers don’t spend more than a few minutes on an app, then such a tactic would be ineffective.

    The utility of mobile apps is another matter to consider. How useful does a user find your mobile app? A mobile application must fulfill a need for the consumer if it is to profit you. Value also goes a long way in structuring an app to make money. With hundreds of other apps providing the same services like yours, why should people download yours? Integrating all these elements will position an app to rake in profits.

    Advertising on Free Apps

    One popular strategy of monetization in mobile app development is to offer apps for free and then charge for advertising. In-app advertising can bring in a lot of money but only if an app has a lot of consumers using it. An app with only a few downloads would be impossible to make money off advertising because advertisers pay for the number of impressions. Developers make money from a large number of downloads and high engagement with the app. The longer users interact with the tool, the more adverts you can display; and therefore, more money. Even when you charge a few cents per ad, an app with a lot of users and prolonged engagement will still make considerable profits.

    In-app Purchases

    Another pricing option that has worked very well, especially for gaming apps is offering them for free and then selling additional features. What happens is that a developer provides limited features to consumers who get to try out the app without having to pay. If a user wants to access the premium version of the mobile app, then payment is necessary. A lot of gaming apps do this where you have to buy powers, hints, coins, or bonuses to advance in the game. This strategy works because users have already seen what the app can do and like it. It is a chance to prove the usefulness and value of the app. Developers can also make money by charging for updates.

    Subscription Apps

    The subscription module only works for selected mobile apps, particularly in the media industry. The way it works is that users have to pay a fee to use the app for a certain period. A majority of high-quality magazines and news sites use this model. A subscription-based app can be tricky to pull off because users expect new content each time they log in.

    One-time Charge Apps

    App developers can also make money by designing a tool that requires users to pay only once to download it. Updates and other features for enhanced usability are expected to be free. For an app that doesn’t have a lot of customers and a short user engagement, this would be the most strategic moneymaking option. However, it means that the only way the app continues to make money is by getting new customers. Such an app has to be very well designed to convince clients that it is worth paying for even before seeing what it can do.

    Paid Download, Paid Features

    This pricing model is very hard to get away with because it requires customers to pay for the initial download and in-app features. Making money this way is possible but only with very valuable apps and even more useful features.

    Manufacturer and Carrier Partnerships

    Recently some app development companies have been working with mobile carriers and brands to have applications released with devices. It means that when a consumer buys a smartphone from a specific brand and carrier, they automatically get the app. This tactic could work, but it also means sharing profits with the other two partners.

    Mobile applications have incredible revenue generating potential, but they have to be good enough to appeal to the target audience.

  • Agile Scrum Development

    How to use Agile & Scrum to develop software efficiently?

    Development of computer technology and its advancement is the best event that ever happened to our society. It becomes useful and functions with the use of computer software and also with small devices. Life has eventually become easier and better. Appropriate software should be developed for best results. The software is a program that is run on a computer. It instructs the computer to perform specific tasks. This article will give you an insight of how to carry out the activity by the use of Agile & Scrum.


    Agile development refers to classifying procedures that are depending on their iterative growth to enhance software development. Agile development processes should be within the set Manifesto. The solutions and necessities develop if the self-organizing team collaborate with the cross functional team. The methods advocate for a management process that aid in the following;
    • Frequent examination and adaptation.
    • A qualified and well-supported teamwork by the leaders.
    • Accountability and self-planning.
    • Best engineering practices with the aim of delivering quality software.
    • A business model capable of fulfilling the customers’ needs and the goals of the organization.


    It is a set procedure that is used in the development of software. The framework involves a lightweight process that is used in development. A particular set of tasks is done as directed to have consistency with the framework. Development cycles known as Sprints are required in the context process while pair programming requires XP framework. The process involves little work. It saves a lot of time.

    Specific notions and tasks such as time boxes, responsibility, and artifacts differentiate it from other procedures. Complicated software and product growth use it for management by practicing increment and iteration. Time is saved, and productivity is increased remarkably. Organizations can smoothly adjust to the ever changing demands. This creates a product that helps in accomplishing the actual business goals.

    Advantages to the firm
    • Deliverables increase in quality.
    • Adapt well to change.
    • Estimates provided are better and less time is used to create them.
    • More control of the project program and state.

    You must comprehend the following significant terms used for you to understand how to develop software efficiently;
    1. Team.
    This consists of database people, developers, product owner, support people, master, and a tester. They work together relatively and at intervals to create and apply the features.

    2. Sprint.
    The duration in which the work should be completed and presented for review or deployment is called Sprint. It lies between 2-4 weeks in most cases.

    3. Product Owner.
    The primary stakeholder of the developed application is the product owner. He or she is responsible for customer clarification. The team should be able to access the product owner whenever they need him.

    4. Master.
    The master coordinates the team and ensures that they produce and progress efficiently.

    5. User Story.
    The necessities implemented are called user story. They appear in the form of a short paragraph.

    6. Epics.
    The unspecified user stories reserved for the future are called Epics.

    7. Product Backlog.
    User stories get stored in a place called Product Backlog that is managed by the owner.

    8. Sprint Backlog.
    All the collected user stories that are worked on by the team at a particular sprint are known as Sprint Backlog.

    9. Story Points.
    Story points quantify and show the complication in the user story. The complexity gets presented as small, medium, or high.

    10. Burn Down Chart.
    It tracks the everyday work of the team to determine whether the progress towards completion of the user stories is achievable within a particular sprint.

    11. Velocity.
    The total of all story points stored by the team within a particular sprint is known as speed. It helps in judging the team’s efforts.


    Software development is as follows:

    a) Plan for a meeting
    The team gathers for a meeting. The product owner chooses a user story according to priority. They size the story based on its complexity after discussing it.

    b) Implementing of Sprint Tasks
    The team works on the user story until it is finished.

    c) Daily Meetings.
    The team should meet daily for at least 15 minutes to articulate on what each member did yesterday, plans for today, and any barriers available.

    d) Meeting to Review.
    The team member should come together to demonstrate the applied user stories to the owner after every sprint.

    e) Retrospective Meeting.
    The meeting is held by the team after every sprint to brainstorm on what went on smoothly, the rough times, learned lessons, and actions to take on specific items.


    The above methodologies may be difficult for some people at the beginning. Your application will start growing if you have enough practice and sufficient resources. Allocating the team members for self-study and presenting their findings every day offers an excellent platform for knowledge and skill enhancement on this development.

  • mobile app idea

    How to choose perfect developers for your mobile app idea?

    Select perfect developers for your mobile app idea

    If you want your mobile app to work well, you need to have a defined process of filtering and choosing a good team of mobile app developers. It involves knowing what you want ahead of time. Once you know what you want from your app, you will have an mobile app idea what questions to ask your app developers.

    What do you want from the mobile app?

    When you know what you want from the app, you will communicate better with the app developers. The examples to keep in mind are having social media integration and login features. Other things to remember include giving out mobile apps for free or having a lite and premium version. You should also consider if you want the app compatible with Windows or Android or iOS or all.

    Do you want the app to make money? You need to tell this to the app developers, so they know what app to build for you. It could be a pay-per-download with a range of prices based on the features of the app. If the app is free, the app developers need to know too.

    Ask the app developers to show apps they created and list clients

    You need to be sure the developers know what they are doing. The app developer should have a list of people for whom they have created apps. The list includes the apps created. You cannot tell who has created an app by looking at it. That is why you need to speak to the developer’s clients. When you check references, you will know how responsible the app developers are. The reason you are checking the developers out is to ensure you get the services for which you will be paying.

    Speak to the team ahead of time

    Part of having clear communication is to talk to someone before hiring the person. Speak to the app developers face-to-face or on call and ask questions. It can be in person or via video messaging. You will get a feel for the team and how knowledgeable they are. The conversation will decide how the team works. You want to understand your developers, and you want them to get your message too.

    Find out what smartphone the developers use. You will get a clue of their knowledge on the topic. Whatever app the app developers claim to build, they should have it on their phone(s). They should also be familiar with how the app works and be comfortable discussing it. Asking these questions will set up a clear communication between the development team and you.

    Set up a timeline for each phase of the app development

    Ask the app developers when a part of the app finishes. It will give you a better idea of how far along the project is. You want to meet your deadline, so it is important to set these goals. Another way to handle milestones is to mark a date on the calendar you will speak to the app developers. You expect to get an update once you talk to them.

    When you know the project is progressing well; you will feel more comfortable paying their fee. The developers will know what you want once you have set these goals. Matured team of app developers would recommend using Agile Scrum & other advanced iterative models for developing apps and get quicker feedback while it is done. These practices allow you to change the app’s direction (if need be) faster and have more control on progress of app development.

    Find out the special features the app developers can create.

    The features attract users to the app. Know what features to include and see if the app developers can handle it. It is best not to assume the developers know it all. Examples of unique features include 3-D gaming, social media sharing, product coupons, location sharing, offline synching etc.

    Ownership of the app

    The app is important to you, so you need to show who will own it. One way to show who will own it is to draw up a contract between you and the app developers. Add a confidentiality clause to the agreement. Make sure you will own the rights to the source code and all the contents of the app.

    Testing the mobile app

    Ask the developers how they will test your app. Most people check apps on the phones they will be using. You should also get an easy to understand explanation of how the developers will test your app. You want to get rid of any glitches before the app’s completion. If they find any errors, see how they will fix the problem and how long it will take to complete.


    Your app will generate an income stream. You want to make sure you have someone experienced doing the job. It means knowing what you want so you can communicate well with the app developers. Find out how many other apps the developers has completed. It is best to speak to the developer’s clients and ask questions. One question includes how responsible the developers are. You also want to know how long it took the project to finish. Another question you should ask is how competent the developers are.

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  • Modern UI flat design vector kit in trendy color with simple mobile phone and digital tablet with icons, buttons, windows and other interface items. Isolated on white background.

    Apps: Is it intelligent to choose function over design?

    It’s the age-old question for app designers everywhere – function or design? In an ideal world, you’d like to have both, but often it becomes necessary to prioritize one or the other.

    Both function and design are crucial aspects of your app and its success. However, your app’s functions serve as its foundation. If that’s not in place, your app isn’t going to succeed, no matter how beautiful the design is. Here are the primary reasons why it’s an intelligent choice to prioritize function in your mobile app development.

    Users Want Simplicity

    The average smartphone user spends the vast majority of their phone usage on mobile apps, and the majority of that time is spent on their favorite five apps. Users can install and uninstall apps in just seconds, and most aren’t willing to spend more than 5 to 10 minutes learning how an app works.

    It’s a competitive marketplace, and to give your app a chance of catching on, users have to be able to figure it out quickly. Some of the most successful apps provide one primary function, they just provide it exceptionally well.

    It doesn’t take long for a user to form an opinion on your app. You want users to catch on to your app right away, so they like it and keep it on their phones. You can accomplish that when you build a functional app that’s easy to use.

    Function Keeps Users Coming Back

    The most popular mobile apps all serve a specific purpose. Social media and instant messaging apps keep you connected with your network through your phone. Gaming and video apps provide entertainment whenever you want it. Map applications help you navigate to your destination.

    Users don’t open an app over and over, day after day because it looks pretty. They do so because it helps them in their day-to-day lives. For your app to be part of somebody’s favorite five apps, it has to help them in some way, even if it’s simply by providing a few minutes of entertainment.

    Google is one of the best examples of getting a huge user base by putting function first. Its home page has a basic layout and one main purpose, but people loved its simplicity and usefulness so much that it became the most popular search engine of all time.

    The Benefits of Great Design

    Function may be the most important aspect of your mobile app development, but your app’s design still deserves plenty of attention, as well. People are naturally drawn to things that are aesthetically pleasing. Function entices people to use your app, but design improves their overall experience when they do use it.

    Considering the importance of function, it deserves the majority of your resources, especially if you have a limited budget or are on a strict schedule. However, the goal for your app should be a blend of function and design, where the app works well and has a design that enhances its functions.

    Keep in mind that design doesn’t have to be complicated. A simple design can still be nice to look at and work perfectly for your app. In fact, what’s most important is that your app’s design feels natural, and what feels natural depends on the type of app you’re developing. For a high-octane mobile game, great design may be cool, flashy graphics. For a messaging app, a natural and effective design may be a simple layout that doesn’t overpower the experience.

    The popularity of the iPod is a testament to the power of not just good design, but good design that complements the function of the product. The iPod wasn’t the first MP3 player, it didn’t have the most storage, and there were actually several high-quality devices manufactured by Apple’s competitors. Despite that, the iPod became by far the most popular MP3 player available. It did so through an innovate design that wasn’t overly complicated, but looked good and made the device easy to use. Rolling your thumb along the wheel was intuitive and a quick way to scroll through all your music.

    The Intelligent Decision

    Overall, it is an intelligent decision to choose function over design – in the first stages of your mobile app development. At that point, it’s all about what purpose your app will serve for its users, and that means function is king. That doesn’t mean you need to discount design, though. As you move further along in your development process, building a design that fits your app and its functions is well worth your time.

  • UI UX Services OTS

    Wireframing Vs. Prototyping: What’s the Difference?

    Prototyping and wireframing are discussed fairly regularly in the early stages of UI/UX design for software. It may seem that these concepts are interchangeable when in actuality they are drastically different. While both produce useful deliverables and help advance the development lifecycle, each requires different skills and produces different end results.


    Often, when someone has an idea for an app, they begin development by deciding how the app might look. By sketching the user interface on cards or a whiteboard, it becomes possible to extract functional and other requirements for what must be built.

    Wireframes can be drawn in many ways. The simplest designs may start out as simple ink sketches on paper. Notecards are a great way to add size constraints to the interface, and to rapidly swap out components in order to simulate how using the app might feel. Later on in the process, the designs might be transferred to tablets or other digital media, and may even be exported as an interface draft for initial app prototypes.

    Wireframes are useful tools in UI/UX design for software. They allow designers and developers to quickly get a sense for how an app might look without technical constraints. Wireframes also facilitate extracting interface components, UI requirements and technical goals from an idea. Yet, while a wireframe achieves much, what it accomplishes is only skin deep.


    Wireframes only address how software looks. Prototype development is essential to truly get a sense for how an idea will actually work. Prototyping is a stage in software development where code is written to begin putting an idea into practice.

    Instead of merely drawing interface components, prototypes actually lay out a basic user interface with whatever widgets are appropriate for the platform. Prototypes also create just enough interaction to make the app feel usable. In this stage, it is more important to experience the app than it is to start building a sound technical foundation.

    Prototyping should not be thought of as beginning to build an app. In other words, prototype development tests the idea. It may do this by faking some features, eliminating others, and deferring any significant technical decisions until software development on the idea itself begins. Be prepared to throw away the prototype once it has tested the specific assumptions about the design.

    Wireframing and Prototyping

    Exactly how these stages interact varies widely. Some development companies wireframe before prototyping so the prototype’s user interface feels more polished. Others start with a prototype, taking more time to build an interface that connects directly to working code. There is no right answer, and the choice is ultimately determined by what works best for a given team’s skills.

    But each has its advantages. Wireframing is great for covering lots of ground without building out technology. Prototyping gives a deeper sense for how a narrower piece of the app might work. Both are useful stages in the software development process.