If you’re working in the software industry, you already know that UI design is important for any product or service. Now the latest word is that any software development company that wants to be competitive needs to invest in UX design as well as UI work. Is this true? Do you need to start scanning the job sites for UX experts? The answer is yes, and this is why:

Breaking Down The UI / UX Team:

User Interface (UI) design is a pretty familiar concept in the world of software and web development. You already know these graphically-talented pros as the specialists you turn to put a pretty face on your products and services. User Experience (UX) design is the hot buzzword in the development world now, though. Just what is it — and more importantly, why is it important to you?

UX design is the number-heavy, analytical muscle that backs up UI decisions. UX encompasses how and why your users see the designs developed by your UI team. It’s about shaping, analyzing, and improving how your users interact with your products and services. Moving into the future, capturing market share is going to require great UX work just as much as it requires great products.

A Core Component Of Success:

A software development company that’s looking to build great web solutions (or any other kind of software product, really) obviously needs skilled UX and UI specialists to get the job done. These pros aren’t outsiders that you call in at the end of the product development cycle, though. UX needs to be a key consideration as early in the development process as possible.

Your entire team — both UX experts and the rest of your programmers — should be thinking about your user experience long before development is complete. UX design is complementary; it can alter the shape of your web development process and dramatically improve the final quality of the products you have to offer users.

Start Strong; Get Stronger:

The other reason you need to get serious about adding UX and UI muscle to your permanent team is that these disciplines do not (or should not) pack up and go home at the end of the development cycle. UX design is an iterative process. While a UX professional should be able to give you a workable, well-polished UX before you go live, he or she can also refine that design based on user feedback. As your user base grows and changes, you need to make sure your company’s web development evolves to keep up.

Your UI specialists have plenty of work to do once you’re serving users, too. The insights gathered by the UX team will lead to improvements — everything from minor tweaks to major overhauls. All of those changes need to be crafted, and you want the crafting to be done by the same team that developed your UI in the first place.

Strong UI / UX work isn’t just the cherry on top of the software sundae your team has created. The best web solutions in the world won’t reach their full potential if they’re burdened with a shabby user experience. The reverse of that statement is also true: Outstanding UI / UX work can help shore up a weak product and help you improve it. These are the key reasons why you need to make sure your team includes real UI and UX expertise.