Maybe you have an idea for an app that could draw millions to your New York brand. How do you plan to build it? Which factors do you think are important? Here are the top ideas you should keep in mind before you start developing your own app.

1. Uniqueness
We all tend to get bored with the same old thing, including mobile apps. There are already millions of them out there. What people are looking for is something fresh and interesting that will hold their attention.

2. Pricing
Pricing a mobile app can be a bit difficult, as there are a number of factors to weigh. Think about how yours’ compares to charges for similar apps on the same platform or that are marketed in the same channels.

3. Testing
Be sure to test you app under as many scenarios as possible, even unlikely ones, as a reputation for bugs could sink it. Your app should be creative, reliable, quick, and easy to use. If coding and testing are a bit out of your league, turn to one of the premier mobile developers in New York for help.

4. Budget
Every phase in mobile app development costs money. Establishing a budget and using it properly is crucial. Make a plan and keep track of expenses so you can stay on track.

5. Scalability
There’s no way to predict which app will be successful and which will be ignored. In the event that it really sells, make preparations for the next step – mobile app development for multiple platforms. Start with a library of functional code blocks that can be easily changed as needed.

6. Feedback
Your app should have built in analytics and channels for user feedback to let you know what needs changing or what really works. In fact, you should be concerned if there’s no feedback…

7. Research
You should do market research to gain insight into what the competition is doing and what the target audience wants. Note the strengths and weaknesses of other app marketing campaigns, scan customer reviews, and visit blogs. What people want, and where the competition lets them down, is your window of opportunity.

8. Efficiency
Try to achieve maximum efficiency in all areas of development, but especially in the app itself. If it’s too slow, that’s inefficiency. Find ways to conserve data use and speed up loads.

9. Waiting
Mobile service waits can slow down apps. Don’t leave users staring at a generic string indicator that might suggest nothing is happening. Try using animations or text to let them know what’s happening.

10. Description
When a prospective customer is checking out your app for the time, Google Play and Apple store only show the first couple lines of it’s description, so make those as compelling as possible.

There’s a huge market for useful and innovative apps. But there’s plenty of competition, too. These tips should help, but if you’re overwhelmed, you might want to consider professional mobile developers in New York. Getting your mobile app development can be a daunting task. Read here to learn how to do it well.