The Role of Artificial Intelligence and Machine Learning in the Development of Advanced Mobile Apps
Over the past decade, artificial intelligence (AI) has drastically transformed the face of the tech industry. Mobile applications have begun dominating the idle time of individuals all over the world. As any mobile app developer knows, there can be no denying the center role that machine learning systems – grounded in AI – play in today’s advanced mobile app development.
Because AI technology is being increasingly used by any competent mobile app developer, it is imperative that you understand what AI and machine learning concepts are doing inside of mobile apps. Providing you with a valuable introductory education regarding this subject is the intent of this post.
Mobile App Users Want Their Experiences to be Personal
It should come as no surprise that users enjoy applications most when they are intuitive and personal. Developers know this, and they know that AI technology can provide this. The quality of user experience an application provides may serve as a clear indicator as to the future success of the application.
There are plenty of current examples of machine learning being used to provide a personal experience to users in popular mobile applications. In 2016, Taco Bell released a mobile app, “TacoBot”, that uses machine learning to tailor user experience by providing personalized menu recommendations and anticipating the user’s purchase trends. Read more