How Is Artificial Intelligence Changing The Business Landscape?
While artificial intelligence has long been fodder for sci-fi novelists, but the reality is not nearly as dramatic as 2001 or The Terminator. In reality, artificial reality is an iterative tool that has helped automate the process of mundane activities and create an environment where employees can focus on the work that they’re exclusively equipped to do while eliminating much of the more banal busywork. Here’s how artificial intelligence is changing businesses in the present and what you can expect from these technologies looking forward.
Targeted Advertising and Marketing
One of the most important was that artificial intelligence development benefits business owners comes from how machine learning can teach you more about your customers and help you target their specific needs and preferences. While a savvy marketer can evaluate the information you have on your clients, there’s simply too much information to parse, and it becomes even more difficult as your customer base expands. By evaluating trending topics and hashtags, AI can determine where the wind is blowing with your customers on a holistic basis, but it can also give you a more targeted information on each of your individual customers. An online storefront can provide prospective customers with recommendations on products that might interest them, offer push button notifications to draw lapsed customers back to your business, and even provide tailored deals and specials that can give you an edge over the competition. Read more