A dominant thought for bankers is, “Mobiles are venerable, It could steal our Money!”. However, this attitude is being forced to change by the current scenario of popularity of mobile devices. Sources has reported a probable figure of more than a billion of people that would used mobile banking by the end of 2017. Banks are rapidly turning to mobile applications to make their service more accessible to customers. This is also proven to be an important factor that helps a bank to stand ahead of its competitors. What the banks need to focus on is customer engagement and satisfaction rather than ROI in terms of Application development. Apps needs to be viewed as a doorway to customers rather than some technical junk.
Why It is Necessary?
Active engagement of customers is possible through mobile banking. Read more